The 100 Best Email Tools For Small Business [2024]

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Updated: January 20th, 2022

Email is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular email tools.

Here they are:

1. Klaviyo

Klaviyo’s the ultimate ecommerce marketing platform trusted by 50,000+ brands, like Chubbies, Living Proof, and Hint. Deliver higher-value, personalized marketing experiences across email, mobile, and web.

More About Klaviyo

Klaviyo is the ultimate ecommerce marketing platform for online brands of all kinds and all sizes. With email automation, SMS marketing, list growth tools, and more, you’ll get everything you need to build strong relationships that keep your customers coming back.

Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force you to compromise between advanced functionality or ease of use—so businesses of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative brands like Living Proof, Custom Ink and Huckberry sell more with Klaviyo.

Platform Highlights:

Manage and send all your customer communications from a single platform—email, SMS, app and web push notifications
Send impactful, on-brand promos and email newsletters
Save time with email and form templates
Have a one-on-one conversation with every customer
Leverage pre-built ecommerce email automations or customize your own ideal customer experience
Optimize for email revenue, not just clicks and opens
Improve email deliverability with targeted segmentation that updates in real-time
Enhance your website with a variety of form types: flyouts, pop-ups, and embedded forms
Sync your Klaviyo segments to Facebook and Instagram advertising campaigns for better targeting, lower CAC, and higher ROAS
Leverage predictive analytics, like predicted next purchase date, predicted gender, and smart send time
And more!

Pricing Details

Up to 250 contacts: Free!
Up to 1,000 subscribers: $30 per month
Up to 2,500 subscribers: $60 per month
Up to 5,000 subscribers: $100 per month
Up to 10,000 subscribers: $150 per month
Up to 20,000 subscribers: $375 per month

Additional details about Klaviyo:

Pricing: Freemium
Twitter: @klaviyo
Website: klaviyo.com

Businesses using Klaviyo:

417 successful businesses are using Klaviyo ➜

2. AppSumo

AppSumo is the leading digital marketplace for entrepreneurs. Discover, buy, and sell the products you need to grow your business, including software, courses, and ebooks.

More About AppSumo

AppSumo is the digital marketplace trusted by 1M+ entrepreneurs.

We’re the place entrepreneurs rely on to take the guesswork out of growth. For customers, that means discovering the cutting-edge products and solutions your business needs to automate busywork, boost productivity, and impress clients. For creators, it means selling your digital B2B products to reach our audience of entrepreneurs, scaling with expert feedback, and getting paid to do it.

With 3,000+ partners helped, $45M+ in profit paid out to our partners, 1M+ customers, and over 11 years in business, AppSumo aims to empower every entrepreneur. You’ll be able to scale beyond your skill set, earn extra income, and focus on what you love most: taking on the next big challenge.

You focus on building the best business you can. Let AppSumo be your engine for growth.

Pricing Details

AppSumo is a freemium product.

Additional details about AppSumo:

Pricing: Freemium
Twitter: @AppSumo
Website: https://appsumo.com/

Businesses using AppSumo:

120 successful businesses are using AppSumo ➜

3. Google Drive

A free cloud-based storage service that enables users to store and access files online.

More About Google Drive

Don't forget about Gmail! Used by 1.5B people worldwide, it is the most popular email tool.

If you're just getting started out, it might be all you need to do your email marketing. Keep it simple :)

Pricing Details

Free!

Additional details about Google Drive:

Pricing: Freemium
Twitter: @googledrive
Website: google.com

Businesses using Google Drive:

1075 successful businesses are using Google Drive ➜

4. MailChimp

A marketing automation platform and an email marketing service.

More About MailChimp

MailChimp is the gigantic elephant-in-the-room leader in the email space.

They are a great tool if you are just getting started with email marketing as they have a pretty generous freemium plan.

MailChimp has a couple really good things going for them:

Very good reporting for a free tool
One of the best drag and drop editors - makes it very easy to send newsletter.

MailChimp falls short in its pricing model because your costs will skyrocket as your list grows, and the automation features are limited.

This tool is best for: small businesses or just getting started.

Pricing Details

The free plan, up to 2000 subscribers - what you get

Send up to 12,000 emails per month
Up to 2,000 subscribers
Email support included for 30 days

"Essentials" plan Plans start at $10 per month

Up to 5,000 subscribers $50 per month
Up to 10,000 subscribers $75 per month
Up to 25,000 subscribers $150 per month

Standard plan Plans start at $15 per month

Up to 5,000 subscribers $75 per month
Up to 10,000 subscribers $99 per month
Up to 20,000 subscribers $189 per month

Additional details about MailChimp:

Pricing: Freemium
Twitter: @MailChimp
Website: mailchimp.com

Businesses using MailChimp:

878 successful businesses are using MailChimp ➜

5. G Suite

An integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI.

More About G Suite

G Suite gives you powerful tools for a very low price.

Starting at $6/month you can get an email for your business and access to tools like Google Drive, Google Docs, Sheets, etc.

Additional details about G Suite:

Pricing: Freemium
Twitter: @GoogleWorkspace
Website: gsuite.google.com

Businesses using G Suite:

766 successful businesses are using G Suite ➜

6. Zoho

Suite of online productivity tools and SaaS applications.

More About Zoho

Zoho is usually known to be a CRM software, but they also have email marketing capabilities.

You can use the data from your CRM, keeping your customer data all in one place.

It's also very affordable:

Pricing Details

Up to 1,000 subscribers - $10/month
Up to 5,000 subscribers - $45/month
Up to 10,000 subscribers - $70/month
Up to 20,000 subscribers - $107/month

Additional details about Zoho:

Pricing: Paid
Twitter: @zoho
Website: zoho.com

Businesses using Zoho:

182 successful businesses are using Zoho ➜

7. Whatsapp

A cross-platform instant messaging application that allows iPhone, BlackBerry, Android, Windows Phone and Nokia smartphone users to exchange text, image, video and audio messages for free.

Additional details about Whatsapp:

Pricing: Freemium
Twitter: @whatsapp
Website: whatsapp.com

Businesses using Whatsapp:

208 successful businesses are using Whatsapp ➜

8. ActiveCampaign

Marketing automation platform that blends automation and human touch.

More About ActiveCampaign

An automation-focused email marketing tool, ActiveCampaign does a lot of things including having a CRM as part of the software.

ActiveCampaign is known for its great reporting, and more importantly, its impressive deliverability. Based on deliverablity tests done by Email Tool Tester, ActiveCampaign often scored in the 90% range, which is very impressive.

This tool is best for e-commerce businesses interested in email automation.

Pricing Details

Lite Plan

1,000 contacts $17/mo
5,000 contacts $69/mo
10,000 contacts $111/mo
25,000 contacts $179/mo

Plus Plan

1,000 contacts $49/mo
5,000 contacts $135/mo
10,000 contacts $199/mo
25,000 contacts $319/mo

Professional Plan

1,000 contacts $129/mo
5,000 contacts $199/mo
10,000 contacts $279/mo
25,000 contacts $479/mo

Additional details about ActiveCampaign:

Pricing: Paid
Twitter: @ActiveCampaign
Website: activecampaign.com

Businesses using ActiveCampaign:

186 successful businesses are using ActiveCampaign ➜

9. Amazon Web Services

A bundled remote computing service that provides cloud computing infrastructure over the Internet with storage, bandwidth and customized support for application programming interfaces.

More About Amazon Web Services

Amazon SES is a platform to send emails. It can be used to send marketing and transaction emails, you just need to be a developer to work with it.

This solution is great if have some serious volume and willing to spend the time to build your own custom solution on top of Amazon SES:

Pricing Details

There is a free tier where you can send 62k emails per month, and then charges $0.10 for every 1,000 emails after that.

Additional details about Amazon Web Services:

Pricing: Freemium
Twitter: @awscloud
Website: aws.amazon.com

Businesses using Amazon Web Services:

176 successful businesses are using Amazon Web Services ➜

10. ConvertKit

Email marketing for creators.

More About ConvertKit

ConvertKit is made for professional bloggers and creators.

They have a very strong landing page features and have good automation features.

They are a bit on the pricier side and their reporting/analytics features are just OK.

ConvertKit is best for: bloggers.

Pricing Details

0-1k subscribers $29/month
1k-3k subscribers $49/month
3k-5k subscribers $79/month
5k+ subscribers $119/month

Additional details about ConvertKit:

Pricing: Paid
Twitter: @ConvertKit
Website: convertkit.com

Businesses using ConvertKit:

11. SendGrid

Customer communication platform for transactional and marketing email.

More About SendGrid

A transactional email service.

Send promotional or transaction emails through the SendGrid API.

Pricing Details

100 emails/day - Free!
Up to 50k emails/day - $15/month
Up to 100k emails/day - $30/month

Additional details about SendGrid:

Pricing: Freemium
Twitter: @SendGrid
Website: sendgrid.com

Businesses using SendGrid:

118 successful businesses are using SendGrid ➜

12. Mailerlite

Affordable Email Marketing Software for Small Business.

More About Mailerlite

MailerLite is a relatively new player in the email space, and they provide a very easy to use product and interface.

They have beautiful built-in email templates and they also have a "free for life" pricing option for up to 1,000 contacts.

Where they come short is in reporting, analytics and automation.

Who's this for? Small businesses and freelancers.

Pricing Details

1,000 contacts $0/mo
2,500 $15/mo
5,000 $30/mo
10,000 $50/mo
15,000 $75/mo

Additional details about Mailerlite:

Pricing: Freemium
Twitter: @MailerLite
Website: https://www.mailerlite.com/

Businesses using Mailerlite:

104 successful businesses are using Mailerlite ➜

13. Drip

Send abandoned cart messages and customized emails that drive sales and deepen customer relationships.

More About Drip

A marketing platform best for e-commerce brands.

The advantages of using Drip are in its list growth and lead magnet features, where you can place popups on your site that convert really well.

Pricing Details

1,000 contacts $49/month
5,000 contacts $122/month
10,000+ contacts $184/month

Additional details about Drip:

Pricing: Paid
Twitter: @getdrip
Website: https://www.drip.com/

Businesses using Drip:

45 successful businesses are using Drip ➜

14. Telegram

A cloud-based instant messaging and voice over IP service.

Additional details about Telegram:

Pricing: Freemium
Twitter: @telegram
Website: telegram.org

Businesses using Telegram:

78 successful businesses are using Telegram ➜

15. 1Password

It provides a place for users to store various passwords, software licenses, and other sensitive information in a virtual vault that is locked with a PBKDF2-guarded master password.

Additional details about 1Password:

Pricing: Freemium
Twitter: @1Password
Website: 1password.com

Businesses using 1Password:

57 successful businesses are using 1Password ➜

16. Planoly

Visually plan, manage, and schedule your Instagram posts.

Additional details about Planoly:

Pricing: Freemium
Twitter: @planoly
Website: planoly.com

Businesses using Planoly:

17. Mailgun

Lets you tag each outgoing message with a custom value and provides statistics on the tag level.

More About Mailgun

Mailgun is an email API built for developers that allows you to send custom transactional emails.

They have Python, Ruby, PHP, C#, Node.js and Java API.

Pricing Details

10,000 emails/month - $0/month
30,000 emails/month - $10/month
50,000 emails/month - $79/month

Additional details about Mailgun:

Pricing: Freemium
Twitter: @Mail_Gun
Website: mailgun.com

Businesses using Mailgun:

18. Constant Contact

Email marketing for small business and nonprofit organizations.

More About Constant Contact

Constant Contact is an email marketing platform and CRM built for small businesses.

They have great features if you run events, and their deliverability is very good.

Best for: small businesses.

Pricing Details

500 subscribers $20/mo
2,500 subscribers $45/mo
5,000 subscribers $65/mo
10,000 subscribers $95/mo

Additional details about Constant Contact:

Pricing: Paid
Twitter: @ConstantContact
Website: constantcontact.com

Businesses using Constant Contact:

42 successful businesses are using Constant Contact ➜

19. Omnisend

Omnisend is a top-rated ecommerce email & SMS marketing platform used by more than 75,000 brands to send automated emails, SMS and push notifications to their customers to build their brand and increase sales.

More About Omnisend

Omnisend’s email & SMS marketing platform allows ecommerce merchants of all sizes to communicate with their customers so that they can build brand loyalty and generate loads of sales. Omnisend’s platform covers the entire job of getting new customers, building their email and SMS lists, and sending automated messages to both convert visitors into first-time buyers and buyers into loyal customers.

This is great for ecommerce founders and marketers who want to get more from their ESPs while actually doing less work. For those businesses that want to do deep dives into the details, Omnisend’s advanced reporting gives not only accurate performance metrics, but also insights into how to move contacts further down the funnel. That’s why more than 75,000 ecommerce brands like To’ak Chocolate, Naked & Famous, Hallmark and Inglot Canada use Omnisend to sell more everyday.

The Free plan has no feature limitations, so ecommerce founders and marketers can see how Omnisend fits their business and helps them grow.

Pricing Details

Up to 250 contacts: Free!
Up to 1,000 subscribers: $20 per month
Up to 2,500 subscribers: $30 per month
Up to 5,000 subscribers: $65 per month
Up to 10,000 subscribers: $115 per month
Up to 20,000 subscribers: $230 per month

Additional details about Omnisend:

Pricing: Freemium
Twitter: @omnisend
Website: https://www.omnisend.com/

Businesses using Omnisend:

34 successful businesses are using Omnisend ➜

20. OptinMonster

Lead generation software that converts abandoning visitors into subscribers with dynamic marketing tools.

More About OptinMonster

OptinMonster is considered #1 most powerful conversion optimization toolkit in the world.

1M+ websites are using OptinMonster to help build and grow their email list. Here are some of the reasons businesses love OptinMonster:

Amazing Lead Capture Forms: Over 97+ pre-made templates you can choose from
A/B Testing Made Easy: Ability to A/B test different subject lines and content to see what performs the best

Pricing Details

Plans starting at $9/mo

Additional details about OptinMonster:

Pricing: Freemium
Twitter: @optinmonster
Website: optinmonster.com

Businesses using OptinMonster:

28 successful businesses are using OptinMonster ➜

21. Hunter

Find email addresses in seconds.

More About Hunter

Email Hunter is a Chrome extension that helps you find emails on the site that you're visiting.

Pricing Details

Free plan
Starter plan - $49/month
Growth plan - $99/month
Pro plan - $199/month

Additional details about Hunter:

Pricing: Freemium
Website: hunter.io

Businesses using Hunter:

22. Postmark

A fast and reliable transactional email service.

More About Postmark

A transactional email service that prides itself on the best deliverability in the market.

They also have some pretty good reporting and trigger features such as open, click, and link tracking.

Pricing Details

10,000 emails/month - $10/month
50,000 emails/month - $50/month
125,000 emails/month - $100/month

Additional details about Postmark:

Pricing: Paid
Twitter: @postmarkapp
Website: postmarkapp.com

Businesses using Postmark:

36 successful businesses are using Postmark ➜

23. Front

Customer support platform.

More About Front

An internal facing inbox collaboration tool.

Share an inbox with your team.

Pricing Details

Starter - $9/month
Plus - $29/month
Pro - $49/month
Enterprise - $99/month

Additional details about Front:

Pricing: Paid
Twitter: @FrontApp
Website: frontapp.com

Businesses using Front:

24. WeChat

A Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent.

Additional details about WeChat:

Pricing: Freemium
Twitter: @wechatapp
Website: wechat.com

Businesses using WeChat:

25. Linkedin sales navigator

APPS is dedicated to providing the most effective and cost-efficient electronic payment solutions available today

More About Linkedin sales navigator

A tool to find contact information on LinkedIn.

Pricing Details

is not disclosed on their website.

Additional details about Linkedin sales navigator:

Pricing: Freemium
Website: linkedin.com

Businesses using Linkedin sales navigator:

26. Privy

Jumpstart your ecommerce business growth. Capture more emails and easily convert first-time visitors into customers.

Additional details about Privy:

Twitter: @privy
Website: privy.com

Businesses using Privy:

19 successful businesses are using Privy ➜

27. Lastpass

A freemium password manager that stores encrypted passwords online.

Additional details about Lastpass:

Twitter: @LastPass
Website: lastpass.com

Businesses using Lastpass:

28. SendinBlue

Email marketing & automation suite allowing organizations to communicate directly with clients by email or SMS.

More About SendinBlue

SendInBlue is a very budget-conscious email marketing service and it has a very generous free plan.

They have pretty decent automation options, but their integrations are limited. There is also a sending limit on the free plan.

SendInBlue is best for small businesses and agencies.

Their pricing is based on how many emails you're sending, not amount of subscribers:

300 emails/day: Free!
40,000 emails/day: $25/month
60,000 emails/day: $39/month
120,000 emails/day: $66/month

Additional details about SendinBlue:

Pricing: Freemium
Twitter: @SendinBlue
Website: https://www.sendinblue.com/

Businesses using SendinBlue:

57 successful businesses are using SendinBlue ➜

29. UberConference

Gives an easy, powerful, and pain-free way to schedule and run audio conferences, all without requiring annoying PINs.

Additional details about UberConference:

Pricing: Freemium
Twitter: @uberconference
Website: uberconference.com

Businesses using UberConference:

30. Customer.io

Is a tool that lends you a helping hand to craft ideal customer interaction for your clients.

More About Customer.io

A customer communication platform. Send emails, push notifications, SMS, webhooks, and more to stay connected with your customers.

Pricing Details

Basic - $150/month
Premium - $995/month

Additional details about Customer.io:

Pricing: Freemium
Twitter: @CustomerIO
Website: customer.io

Businesses using Customer.io:

23 successful businesses are using Customer.io ➜

31. Superhuman

We rebuilt the inbox from the ground up to make you brilliant at what you do.

More About Superhuman

Pitched by VCs as the next big thing - Superhuman is an email client built for the people for whom email is work and work is email. Because of that, it helps you get through your email twice as fast as before.

Although this is less of a traditional email marketing tool, don't forget that you're marketing yourself and your business through your 1:1 and personal emails - being more productive there can help.

Pricing Details

$30/month

Additional details about Superhuman:

Pricing: Paid
Twitter: @superhuman
Website: superhuman.com

Businesses using Superhuman:

21 successful businesses are using Superhuman ➜

32. EmailOctopus

Manage and email your subscribers for far cheaper by connecting your Amazon SES account.

More About EmailOctopus

An email marketing platform built on top of Amazon SES.

Because of Amazon SES, EmailOctopus is significantly cheaper than the competition.

If you have a really big list, this may be a great option.

Pricing Details

2,000 subscribers - $20/month
10,000 subscribers - $30/month
25,000 subscribers - $65/month

Additional details about EmailOctopus:

Pricing: Paid
Twitter: @emailoctopus
Website: emailoctopus.com

Businesses using EmailOctopus:

33. SumoMe

E-commerce software tools.

Additional details about SumoMe:

Pricing: Freemium
Twitter: @SumoMe
Website: sumo.com

Businesses using SumoMe:

34. GetResponse

Send email newsletters, campaigns, online surveys and follow-up autoresponders.

More About GetResponse

GetResponse has a ton of features, and some extra ones that you won't find in many email marketing services.

One of them being their landing pages feature, where you can drive subscribers to your mailing list.

On higher-tier plans they have strong automations and even a webinar feature.

This service is best for: e-commerce businesses.

Pricing Details

Basic plan

1,000 subscribers $15/mo
5,000 subscribers $45/mo
10,000 subscribers $65/mo

Plus plan

1,000 subscribers $49/mo
5,000 subscribers $79/mo
10,000 subscribers $95/mo

Additional details about GetResponse:

Pricing: Paid
Twitter: @getresponse
Website: getresponse.com

Businesses using GetResponse:

15 successful businesses are using GetResponse ➜

35. AWeber

An all-in-one marketing solution specializing in email marketing, allowing 300,000+ small businesses and entrepreneurs to create and send emails, landing pages, web push notifications that people love.

More About AWeber

AWeber has been around since 1998.

They have some benefits over other tools such as rules to manage subscribers. They also have good support and documentation, which can be helpful if you're just starting out.

Pricing Details

0-500 subscribers Free
0-500 subscribers $19.99/mo
501-2,500 subscribers $29.99/mo
2,501-5000 subscribers $49.99/mo
5,001-10,000 subscribers $69.99/mo
10,001-25,000 subscribers $149.99/mo

Additional details about AWeber:

Pricing: Freemium
Twitter: @AWeber
Website: aweber.com

Businesses using AWeber:

18 successful businesses are using AWeber ➜

36. Mandrill

A transactional email platform built by Mailchimp, is a powerful delivery service that can be used for personalized, one-to-one e-commerce emails, and automated transactional emails like password resets, order confirmations, and welcome messages.

Additional details about Mandrill:

Pricing: Freemium
Twitter: @mandrillapp
Website: mandrill.com

Businesses using Mandrill:

11 successful businesses are using Mandrill ➜

37. Aircall

Cloud based phone system and call center software all-in-one with Cloud Telephony Integrations (CTI) with your favorite CRM & Helpdesk software.

Additional details about Aircall:

Pricing: Freemium
Twitter: @aircall
Website: aircall.io

Businesses using Aircall:

38. Mailjet

More About Mailjet

Mailjet has both a marketing platform and a transactional email API, a good solution if you're need both for your business.

Pricing Details

Up to 30k emails/month - $9/month
Up to 60k emails/month - $17/month
Up to 150k emails/month - $62/month

Additional details about Mailjet:

Pricing: Freemium
Website: mailjet.com

Businesses using Mailjet:

16 successful businesses are using Mailjet ➜

39. Gmass

Send mass emails from Gmail.

More About Gmass

A mail merge tool that allows you send mass email from inside Gmail.

Hook it up to a Google Sheet with leads and you can send thousands of emails, track results, and even send follow ups.

Pricing Details

Free plan
Minimal - $9/month
Standard - $13/month
Premium - $20/month

Additional details about Gmass:

Pricing: Freemium
Twitter: @gmass
Website: gmass.co

Businesses using Gmass:

15 successful businesses are using Gmass ➜

40. Campaign Monitor

Campaign Monitor makes it easy for you to create, send, and optimize your email marketing campaigns.

More About Campaign Monitor

Campaign Monitor is a bit less featured on the marketing automation side, but makes up for that in its price.

They have a nice drag and drop editor and some beautiful templates included.

Pricing Details

Basic plan

1,000 contacts - $29/month
5,000 contacts - $59/month
10,000+ contacts - $149/month

Unlmited plan

1,000 contacts - $49/month
5,000 contacts - $99/month
10,000+ contacts - $149/month

Premier plan

1,000 contacts - $89/month
5,000 contacts - $149/month
10,000+ contacts - $249/month

Additional details about Campaign Monitor:

Pricing: Freemium
Twitter: @CampaignMonitor
Website: https://www.campaignmonitor.com/

Businesses using Campaign Monitor:

20 successful businesses are using Campaign Monitor ➜

41. Viber

A calling and messaging app that connects people–no matter who they are, or where they're from. With a free and secure connection, over 1 billion users worldwide communicate with their loved ones through high-quality audio and video calls, messaging, and much more.

Additional details about Viber:

Twitter: @Viber
Website: viber.com

Businesses using Viber:

42. Buzzstream

Link building and digital PR tools.

More About Buzzstream

Link building and PR outreach tool. If you are a blogger or trying to build backlinks, this is a great tool to automate more of that process.

Starter - $24/month
Group - $99/month
Professional - $299/month

Additional details about Buzzstream:

Pricing: Freemium
Website: buzzstream.com

Businesses using Buzzstream:

13 successful businesses are using Buzzstream ➜

43. JSON-LD

A method of encoding Linked Data using JSON.

Additional details about JSON-LD:

Pricing: Freemium
Twitter: @jsonld
Website: json-ld.org

Businesses using JSON-LD:

44. Pardot

B2B marketing automation by Salesforce.

Additional details about Pardot:

Pricing: Freemium
Twitter: @Pardot
Website: pardot.com

Businesses using Pardot:

8 successful businesses are using Pardot ➜

45. ShopSync

We're an independent group of shop owners and developers who rely on Shopify and Mailchimp every day to create online sales and power our marketing funnels.

Additional details about ShopSync:

Pricing: Freemium
Twitter: @shopsyncio
Website: shopsync.io

Businesses using ShopSync:

46. Unroll.me

More About Unroll.me

Email unsubscription service. Free, but they do collect data from your email such as purchase receipts, shipping confirmations, etc.

Pricing Details

Free!

Additional details about Unroll.me:

Pricing: Free
Website: unroll.me

Businesses using Unroll.me:

11 successful businesses are using Unroll.me ➜

47. Autopilot

Visual marketing software that enables users to create manage marketing campaigns and lead conversions.

More About Autopilot

If you are a visual person, Autopilot has a very nice "customer journey" drag and drop editor, allowing you to visually see how customers will go through your marketing funnels.

This is best for startups and mid-sized companies.

Pricing Details

2,000 subscribers $49/mo
5,000 subscribers $149/mo
10,000+ subscribers $249/mo

Additional details about Autopilot:

Pricing: Freemium
Twitter: @autopilotus
Website: autopilothq.com

Businesses using Autopilot:

48. Lemlist

More About Lemlist

An outreach tool that allows you to send super personalized outreach emails by inserting text on top of images.

Pricing Details

$29/month
$49/month
$99/month

Additional details about Lemlist:

Pricing: Freemium
Website: lemlist.com

Businesses using Lemlist:

49. Mixmax

This includes scheduling meetings, completing surveys, making purchases, playing games, and even interacting with apps.

More About Mixmax

A Gmail productivity app that helps you track emails, schedule meetings faster, and do interesting things like creating polls and surveys - all while you're composing emails.

Pricing Details

Starter $12/month
Small biz $29/month
Growth $65/month

Additional details about Mixmax:

Pricing: Freemium
Twitter: @mixmax
Website: mixmax.com

Businesses using Mixmax:

50. Revue

Editorial newsletter tool for writers and publishers.

More About Revue

A tool to build, curate, and send newsletters to your audience.

Unlike most email marketing services, Revue helps you find great and interesting content to put in your newsletters that your readers will love.

Pricing Details

Free up to 50 subscribers
Up to 2,000 subscribers - $10/month
Up to 5,000 subscribers - $30/month
Up to 10,000 subscribers - $45/month
Up to 20,000 subscribers - $75/month

Additional details about Revue:

Pricing: Freemium
Twitter: @revue
Website: getrevue.co

Businesses using Revue:

51. Wisestamp

More About Wisestamp

Email signature generator that generates award-winning email signatures.

Pricing Details

$6/month

Additional details about Wisestamp:

Pricing: Freemium
Website: wisestamp.com

Businesses using Wisestamp:

52. Sendy

A self hosted email newsletter application (front-end) that lets you send trackable emails via Amazon Simple Email Service (SES). This makes it possible for you to send authenticated bulk emails via Amazon SES.

More About Sendy

Sendy is an email platform that allows you to send newsletters for very cheap.

It's cheap because it's built on top of Amazon SES. It is a self-hosted app, so you install it on your own server. This may be complicated if you're just getting started out.

Pricing Details

$59 one time fee and then just pay Amazon SES prices ($1 per 10k emails).

Additional details about Sendy:

Pricing: Freemium
Twitter: @sendymobile
Website: sendy.co

Businesses using Sendy:

53. NinjaOutreach

More About NinjaOutreach

A prospecting and outreach tool to find niche bloggers and influencers.

Pricing Details

Flex plan $120/month
Pro plan $399/month

Additional details about NinjaOutreach:

Pricing: Freemium
Website: ninjaoutreach.com

Businesses using NinjaOutreach:

54. Mailtrack

More About Mailtrack

Mailtrack is a very popular browser extension that will track and notify you when people read your emails.

Pricing Details

Free plan
Pro plan - $10/month

Additional details about Mailtrack:

Pricing: Freemium
Website: mailtrack.io

Businesses using Mailtrack:

55. Auth0

A global leader in Identity-as-a-Service (IDaaS), provides thousands of enterprise customers with a Universal Identity Platform.

Additional details about Auth0:

Pricing: Freemium
Twitter: @auth0
Website: auth0.com

Businesses using Auth0:

56. Sparkpost

Helping brands predict and optimize email performance with unprecedented data visibility.

Additional details about Sparkpost:

Twitter: @SparkPost
Website: sparkpost.com

Businesses using Sparkpost:

57. Jilt

Email marketing built for eCommerce stores.

More About Jilt

Jilt is a marketing automation platform built to help you recovered abandoned carts on your e-commerce shop.

They will plug right into your Shopify store and you can get set up in minutes.

Pricing Details

Up to 300 contacts - Free.
Up to 1000 contacts - $29/month
Up to 5,000 contacts - $79/month
Up to 10,000 contacts - $129/month

Additional details about Jilt:

Pricing: Freemium
Twitter: @jilt
Website: https://jilt.com

Businesses using Jilt:

58. Flodesk

A fairly new email marketing platform that is affordably scalable and easy to customize. It's a highly visual platform equipped with simple tools and aesthetically pleasing designs.

Additional details about Flodesk:

Twitter: @flodeskinc
Website: flodesk.com

Businesses using Flodesk:

59. Mautic

Connecting all your digital properties and channels.

Additional details about Mautic:

Pricing: Free
Twitter: @mautic
Website: mautic.com

Businesses using Mautic:

60. Marketo

Provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.

More About Marketo

Marketo is not necessarily known to be an email marketing platform, but they actually have a ton of features, included newsletters, webinars, a/b testing, etc.

This software is best for big companies.

They do not disclose pricing on their website.

Additional details about Marketo:

Pricing: Freemium
Twitter: @marketo
Website: marketo.com

Businesses using Marketo:

61. Clearbit Connect

Find any email address

More About Clearbit Connect

A Chrome extension that helps you find employee and contact information for a given website.

Additional details about Clearbit Connect:

Pricing: Freemium
Website: connect.clearbit.com

Businesses using Clearbit Connect:

62. iContact

More About iContact

Simple email marketing platform best for small businesses.

Unlimited sending and all of the features you'd expect, although it's pretty expensive.

Pricing Details

Base plan

Up to 1,000 subscribers - $36/month
Up to 5,000 subscribers - $59/month
Up to 20,000 subscribers - $169/month

Pro plan

Up to 1,000 subscribers - $64/month
Up to 5,000 subscribers - $104/month
Up to 20,000 subscribers - $298/month

Additional details about iContact:

Pricing: Paid
Website: icontact.com

Businesses using iContact:

63. Send Bottles

SMS based e-commerce.

Additional details about Send Bottles:

Pricing: Freemium
Website: sendbottles.com

Businesses using Send Bottles:

64. Zealot

Machine learning for email marketing.

More About Zealot

Machine learning for email marketing... You don't hear this one as often as you'd think.

It's hard to find much info about this one, but what they do is hook up to your product feed and send personalized email campaigns to your customers.

Additional details about Zealot:

Pricing: Paid
Website: blog.zealot.us

Businesses using Zealot:

65. SmartrMail

Is an email marketing application tool that automatically sends personalised shopping-related emails and integrates directly with Neto.

More About SmartrMail

An email marketing platform that hooks into your Shopify, BigCommerce, or WooCommerce store.

Pricing Details

Basic plan

1,000 contacts $33/month
5,000 contacts $53/month
10,000 contacts $78/month
20,000 contacts $128/month

Advanced plan

1,000 contacts $105/month
5,000 contacts $135/month
10,000 contacts $172/month
20,000 contacts $248/month

Additional details about SmartrMail:

Pricing: Freemium
Twitter: @smartrmail
Website: smartrmail.com

Businesses using SmartrMail:

66. Gist

Software that serves as a central source of truth through the entire customer journey.

More About Gist

Gist is similar to Intercom where it gives you a live chat interface on your site, but there are some decent email marketing automation features like creating customer journeys.

It's a bit of an all-in-one tool, from a knowledge base to help desk to forms on your website.

Pricing Details

A free plan up to 1,000 contacts

Professional plan

1,000 contacts - $25/month
5,000 contacts - $80/month
10,000+ contacts - $140/month

Additional details about Gist:

Pricing: Freemium
Website: getgist.com

Businesses using Gist:

67. Madmimi

Makes it simple to send HTML email newsletters, grow your subscribers and manage your email list.

Additional details about Madmimi:

Pricing: Freemium
Twitter: @madmimi
Website: madmimi.com

Businesses using Madmimi:

68. FAM

FAM writes, designs, and sends tested and proven emails for your Shopify business. It’s like having a full-time market team that runs email marketing for you — without the cost and the hassle.

More About FAM

FAM replaces an entire email marketing team by writing, designing, and sending all your emails for your Shopify store.

Email marketing is CRITICAL for your Shopify business… but hiring an email marketer is expensive. Sure, you can spend years learning how to master email marketing, but do you really have time for that? (Answer: hard no.)

What you want is fast growth, not trial and error.

Meet FAM.

With FAM, you can generate ready-to-send emails in ONE single click. No need to hire an email marketing team. It integrates with your Shopify store and Instagram account to create custom emails that are unique to your brand.

The best part? FAM leverages data from millions of emails to automagically schedule tested and proven campaigns that grow your Shopify revenue.

Additional details about FAM:

Pricing: Freemium
Website: https://meetfam.com/?src=starterstory

Businesses using FAM:

69. Mailbutler

Automatically send a copy of your outgoing emails to your favorite CRM tool for further tracking.

Additional details about Mailbutler:

Pricing: Freemium
Twitter: @mailbutler
Website: mailbutler.io

Businesses using Mailbutler:

70. Sortd

More About Sortd

Sorted transforms your Gmail inbox into a Kanban board.

Pricing Details

Free plan
Pro plan - $6/month
Team plan - $8/month
Sales plan - $16/month

Additional details about Sortd:

Pricing: Freemium
Website: sortd.com

Businesses using Sortd:

71. Sendpulse

More About Sendpulse

A multi-channel marketing platform, including web push notifications, SMS, Facebook messenger, and more.

Can be very useful if you want all of these channels to play well together.

Pricing Details

Up to 1,000 subscribers - $12/month
Up to 5,000 subscribers - $35/month
Up to 10,000 subscribers - $53/month
Up to 20,000 subscribers - $108/month

Additional details about Sendpulse:

Pricing: Freemium
Website: sendpulse.com

Businesses using Sendpulse:

72. Roundcube

A web-based IMAP email client. Roundcube's most prominent feature is the pervasive use of Ajax technology. Roundcube is free and open-source software subject to the terms of the GNU General Public License, with exceptions for skins and plugins.

Additional details about Roundcube:

Twitter: @roundcube
Website: roundcube.net

Businesses using Roundcube:

73. Yet Another Mail Merge

More About Yet Another Mail Merge

A Google Sheets plugin mail merge tool that allows you to send email blasts from a Google Sheet.

Pricing Details

Free plan - 50 emails/day for free
Pro plan - 400 emails/day - $20/year

Additional details about Yet Another Mail Merge:

Pricing: Freemium
Website: yet-another-mail-merge.com

Businesses using Yet Another Mail Merge:

74. Bronto

Offers sophisticated & easy to use email marketing software to help organizations grow while saving time & resources.

Additional details about Bronto:

Pricing: Freemium
Twitter: @bronto
Website: bronto.com

Businesses using Bronto:

75. Iterable

More About Iterable

Iterable is a more generalized marketing platform, but has some good email marketing features.

If you have multiple channels (SMS, direct mail, etc) you might want to look into a tool like this:

Pricing Details

Their pricing is not disclosed on their site, but according to GetApp plans start at $500/month.

Additional details about Iterable:

Pricing: Freemium
Website: iterable.com

Businesses using Iterable:

76. AuthorEmail

The first email marketing service built specifically for authors.

Additional details about AuthorEmail:

Pricing: Freemium
Website: author.email

Businesses using AuthorEmail:

77. Mad Dog Domains

Is backed by Australia's largest domain registrar, utilizing world-class hosting infrastructure.

Additional details about Mad Dog Domains:

Pricing: Freemium
Website: maddogdomains.com

Businesses using Mad Dog Domains:

78. Benchmark

Engage subscribers, nurture leads, send beautiful, responsive emails and track results.

More About Benchmark

Benchmark is known for its simplicity.

It has a very easy to use editor and some decent automation features.

If you're looking for something simple and easy, Benchmark is a good tool.

Pricing Details

Free plan - Unlimited subscribers and 250 emails/month
0 - 600 subscribers - $14
601 - 1,000 subscribers - $22
1,001 - 5,000 subscribers - $52
5,001 - 10,000 subscribers - $80
10,001 - 20,000 subscribers - $130

Additional details about Benchmark:

Pricing: Freemium
Twitter: @benchmarkemail
Website: benchmarkemail.com

Businesses using Benchmark:

79. Bluetick

Automates the process of sending followup emails to cold & warm prospects.

More About Bluetick

Bluetick is an outreach and follow up tool that is aimed to help you follow up with your warm prospects.

Pricing Details

Solo - $50/month
Team - $150/month
Agency - $500/month

Additional details about Bluetick:

Pricing: Freemium
Twitter: @Bluetickio
Website: bluetick.io

Businesses using Bluetick:

80. Unisender

Web-based service to send personalized e-mail newsletters and text messages.

More About Unisender

A simple email marketing service that allows you to send email emails and SMS campaigns.

Pricing Details

Up to 1,000 contacts $17/month
Up to 5,000 contacts $34/month
Up to 10,000 contacts $51/month
Up to 20,000 contacts $91/month

Additional details about Unisender:

Pricing: Freemium
Twitter: @UniSender
Website: unisender.com

Businesses using Unisender:

81. Bombbomb

Simple videos get you face to face with more people more often. Easily record and send video email from Gmail, mobile, or web.

More About Bombbomb

A video email marketing platform.

Send marketing emails that include videos - which will stand out in people's inboxes.

Pricing Details

Lite plan $30/month
Plus plan $588/month

Additional details about Bombbomb:

Pricing: Freemium
Website: bombbomb.com

Businesses using Bombbomb:

82. ContactBubble

An embedded contact form that runs on email.

Additional details about ContactBubble:

Pricing: Freemium
Website: contactbubble.com

Businesses using ContactBubble:

83. Sendloop

Manage your contacts and send beautiful email marketing emails to your contacts in minutes.

More About Sendloop

Enterprise-level and on-premise email marketing solutions.

If you have a massive list or complicated needs, it may be worth looking into this solution.

Pricing Details

Up to 1,000 subscribers $14/month
Up to 5,000 subscribers $39/month
Up to 10,000 subscribers $59/month
Up to 25,000 subscribers $145/month

Additional details about Sendloop:

Pricing: Freemium
Website: sendloop.com

Businesses using Sendloop:

84. Dotmailer

Customer engagement platform built for powerful omnichannel marketing.

Additional details about Dotmailer:

Pricing: Freemium
Twitter: @dotmailer
Website: dotmailer.com

Businesses using Dotmailer:

85. Stackby

A multi-purpose collaborative database platform, that brings ease of use of spreadsheets, functionality of databases and power of information through 3rd party services (APIs) in a single, flexible and beautiful interface that anybody can use.

Additional details about Stackby:

Twitter: @stackbyhq
Website: stackby.com

Businesses using Stackby:

86. Automizy

AI-powered Subject Line Tester, AB testing, Resend and Email Automation.

More About Automizy

An email marketing platform focused that allows you to analyze your email campaigns to increase open rates.

For example, you could A/B test subject lines for the best open rate.

Pricing Details

Up to 1,000 contacts - $29/month
Up to 5,000 contacts - $69/month
Up to 10,000+ contacts - $119/month

Additional details about Automizy:

Pricing: Freemium
Website: automizy.com

Businesses using Automizy:

87. Leadfeeder contacts

Conveniently grab email addresses and other contact information for visitors of your website.

Additional details about Leadfeeder contacts:

Pricing: Freemium
Website: leadfeeder.com

Businesses using Leadfeeder contacts:

88. Woodpecker

More About Woodpecker

Cold email and follow up software. It hooks up nicely to your email account.

Pricing Details

starts at $40/month.

Additional details about Woodpecker:

Pricing: Freemium
Website: woodpecker.co

Businesses using Woodpecker:

89. Mailrush.io

More About Mailrush.io

Scalable cold email outreach with a focus on deliverability.

Can also be used for email marketing.

Pricing Details

10,000 emails/month - $15/month
50,000 emails/month - $50/month
100,000 emails/month - $100/month

Additional details about Mailrush.io:

Pricing: Freemium
Website: mailrush.io

Businesses using Mailrush.io:

90. Kickbox

An email tracking software that allows users to separate high-value email contacts from low-quality leads.

Additional details about Kickbox:

Pricing: Freemium
Twitter: @kickbox
Website: kickbox.com

Businesses using Kickbox:

91. Ometria

A customer insight and marketing automation platform which lets retailers communicate with their customers in a personalised way. Industries Analytics, Artificial Intelligence, E-Commerce, Marketing Automation, SaaS.

Additional details about Ometria:

Twitter: @OmetriaData
Website: ometria.com

Businesses using Ometria:

92. Moosend

More About Moosend

Moosend is a great platform for sending email newsletters, and their marketing automation features are starting to really shape up.

It has a great set of features for its price.

This is great for business owners that want something affordable.

Pricing Details

Up to 1,000 subscribers - Free!
Up to 5,000 subscribers - $30/month
Up to 10,000 subscribers - $55/month
Up to 20,000 subscribers - $125/month

Additional details about Moosend:

Pricing: Freemium
Website: moosend.com

Businesses using Moosend:

93. Prospect.io

Organise the mess of sales automation with a simple and elegant sales prospecting tool.

More About Prospect.io

Sales automation tool that can help you find email addresses and send them cold email and drip campaigns.

Pricing Details

Essential plan - $79/month
Business plan - $129/month

Additional details about Prospect.io:

Pricing: Freemium
Website: prospect.io

Businesses using Prospect.io:

94. Mailigen

Create, deliver and track emails for desktop & mobile.

More About Mailigen

An email marketing platform with simple pricing.

They also allow you to send unlimited emails.

Pricing Details

Up to 1,000 contacts $15/month
Up to 5,000 contacts $40/month
Up to 10,000 contacts $60/month
Up to 20,000 contacts $104/month

Additional details about Mailigen:

Pricing: Freemium
Website: mailigen.com

Businesses using Mailigen:

95. Redcappi

More About Redcappi

RedCappi is an affordable, easy to use solution best for small to mid-size companies.

It has a very good drag and drop email editor, and has a free plan up to 100 contacts:

Pricing Details

Up to 1,000 subscribers - $10/month
Up to 5,000 subscribers - $34/month
Up to 10,000 subscribers - $54/month
Up to 25,000 subscribers - $99/month

Additional details about Redcappi:

Pricing: Freemium
Website: getredcappi.com

96. Klenty

Send personalized emails and automate your followups.

More About Klenty

A sales-focused CRM that does a good job with outreach and automated follow-ups.

Pricing Details

Small plan $30/month
Medium plan $60/month
Large plan $100/month

Additional details about Klenty:

Pricing: Freemium
Website: klenty.com

Businesses using Klenty:

97. Sendbloom

Easy-to-use prospecting automation platform.

Additional details about Sendbloom:

Pricing: Freemium
Website: sendbloomin.com

98. Moonmail

More About Moonmail

Omnichannel marketing platform that allows you to send email, SMS, voice, and WhatsApp messages to your contacts.

Pricing Details

Lite plan - $21/month
Starter plan - $149/month

Additional details about Moonmail:

Pricing: Paid
Website: moonmail.com

99. Campaigner

More About Campaigner

Campaigner is a good all-around email marketing platform.

It is known to have strong deliverability and is best for mid-market and enterprise businesses.

Pricing Details

Up to 5,000 contacts $50/mo
Up to 25,000 contacts $150/mo
Up to 100,000 contacts $150/mo

Additional details about Campaigner:

Pricing: Paid
Website: campaigner.com

100. MailGenius

Find out if your email is likely to trigger spam filters. Run a free email spam and security test in less than a minute.

More About MailGenius

A tool to help determine if your email will hit spam filters.

The tool is free, and on top of that, they offer personal consulting at varying prices.

Additional details about MailGenius:

Pricing: Freemium
Website: mailgenius.com

Businesses using MailGenius:

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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