ProjectionHub

I Grew My Spreadsheet Templates Side Hustle Into A $240K/Year Business

December 18th, 2021
Adam Hoeksema
Founder, ProjectionHub
$61K
revenue/mo
2
Founders
8
Employees
ProjectionHub
from Indianapolis, IN, USA
started May 2012
$61,000
revenue/mo
2
Founders
8
Employees
market size
$299B
avg revenue (monthly)
$180K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
OptinMonster, Intercom, HotJar
time investment
Full time
pros & cons
39 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
platform
customer service
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Discover what books Adam recommends to grow your business!

Hello! Who are you and what business did you start?

Hello! My name is Adam Hoeksema and I am the Co-Founder and CEO of ProjectionHub. We help entrepreneurs create financial projections to raise capital from investors, lenders, or simply for internal planning.

Today, our primary product is our library of 50+ CPA-developed financial projection spreadsheet templates. Our templates are used by startups in almost every industry from SaaS, eCommerce, and hardware tech, to restaurants, dental offices, and trucking companies.

What started in 2012 as a side hustle between two brothers ages 23 and 17, now generates over $20,000 per month in revenue.

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