How Narrowing My Focus Helped Me Double My Revenue
Hello! Who are you and what business did you start?
I’m Liz Martin, a multi-hyphenate living in Charleston, SC. I run a lifestyle blog called The Charleston Weekender. In 2017 I co-founded a balloon & gift shop called Cannonborough Collective, which is now the only place where you can find my lifestyle brand.
My first product was the Turkish towel, which I like to refer to as “the perfect weekend companion”. I’ve since expanded my offerings at my brick and mortar store to mostly include home decor & gift items, as well as modern souvenirs for the Charleston tourist. Visitors make up about 80+% of my customer base, so even though some prints and postcards I sell are old to me, they are new to my customers and continue to sell season after season.
Today my revenue is comprised of a combination of sponsorships with other brands, the sales from my shop, and 1:1 instagram growth workshops that I offer to other business owners who want to grow their social media presence. My growth isn’t monumental, but from 2017 to 2018 I doubled my revenue from about 35k to 70k.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
