Charleston Weekender operates a physical retail location, Cannonborough Collective, in a strategic area with a year-round tourist presence. The shop sells lifestyle brand products and expands its market by leveraging the unique attractiveness of the store and its location. This physical presence allows the business to benefit from real-world foot traffic, offering a shopping experience that cannot be replicated online. Moreover, certain products like balloons and local crafts are often better experienced in person, enhancing the tactile and visual atmosphere for the customer.

The business leverages social media platforms, particularly Instagram, for advertising and promoting its offerings. Liz also engages in brand partnerships and sponsorships to generate revenue and promote products through consistent content creation. This method is suitable for a lifestyle brand as it allows Charleston Weekender to visually and narratively engage with its audience, creating an aspirational lifestyle that resonates with the target demographic.

Liz offers 1:1 Instagram growth workshops to entrepreneurs, sharing her strategies for social media success. This consulting aspect is based on her accumulated expertise and reflects a service-model revenue stream, where her knowledge and experience in social media growth become valuable commodities for other business owners looking to enhance their online presence.

Charleston Weekender initially utilized an online sales component to sell products like Turkish towels, which continue to be part of the product line offered physically in their store. While the emphasis has shifted predominantly to in-store sales, the initial e-commerce setup allowed for a broader reach, especially critical during the brand's early growth stages.