Delving into the journey of Arsenal Health and Fitness, this case study reveals how a passion project turned into a $130,000/month business through a comprehensive and personalized health optimization model, leveraging everything from personal networks to innovative hormone testing and multidimensional wellness strategies.

This case study follows the journey of Smieon Mo, the founder of Mypaintedshoes, one of the first online platforms for selling hand-painted shoes, who shares insights into building a successful custom shoe painting business, attracting customers, and transitioning from canvas to leather shoes.

This case study is about how Chaymeriyia Moncrief launched Tesix Wireless Network, a prepaid wireless carrier with around 7,000 mobile subscribers and an average monthly revenue of $430,000 from mobile subscriptions, box sells, and activations kits, targeting young adults and millennials who want lower phone services, zero fees, no contracts, and zero limits on their data by leveraging influencers, raising funds, and building an online presence.

Upper Limits, a hybrid brick-and-mortar/e-commerce company located in Springfield, IL that sells dispensary, smoke shop products, and custom glass pipes, has succeeded in generating 366% greater sales revenue than their industry peers by facing challenges head-on and diversifying their revenue streams.