How I Started A $1.4M/Year Online Smoke Shop

October 27th, 2022

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Matthieu Fortin

Founder, Upper Limits

$120K

revenue/mo

Founders

Employees

Upper Limits

upperlimitsinc.com

from Springfield, IL, USA

started July 2013

$120,000

revenue/mo

Founders

Employees

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Hello! Who are you and what business did you start?

Hello, My name is Matthieu Fortin and I am the CEO of Upper Limits. Upper Limits is a hybrid brick-and-mortar/e-commerce company located in Springfield, IL. Upper Limits is a retailer and b2b wholesaler for dispensary, smoke shop products, and custom glass pipes.

We have a glassblowing facility on site where our customers can see our glass artists working every day. Our team also produces high-quality, bulk-promotion glass hand pipes where we custom etch company logos right into the glass. This has been a widely popular and growing area for us.

We make custom promo glass products for companies, retailers, brands, and dispensaries all over the US. The perfect promotional item for a cannabis brand. A product their customers will use multiple times a day with their brand right on it.

A lot has happened in the 10-year time frame. From the governmental regulation of e-cigs to the very slow adaptation and acceptance of the cannabis industry, it has been a long, bumpy road with a lot of lane changes and revenue stream diversifications, which continue today.

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