Upper Limits operates a hybrid business model that includes both brick-and-mortar and e-commerce sales. They sell online through their website, enabling them to reach a broader market beyond their physical location in Springfield, IL. The online platform allows them to sell their dispensary and smoke shop products nationwide. This dual-channel approach helps to diversify revenue streams and tap into the growing demand for online shopping, making the business more flexible and scalable in an increasingly digital world.

As part of its hybrid model, Upper Limits maintains a physical retail presence in Springfield, IL. The store provides customers with a tangible shopping experience, where they can physically see products and interact with the staff. The presence of a glassblowing facility on-site also offers customers a unique interactive experience, creating an opportunity for customer engagement. This brick-and-mortar approach is crucial for offering personalized services and immediate product access, which strengthens the local market presence.

Upper Limits provides specialized consulting and services through education and guidance tailored for medical cannabis patients. These services are grounded in the staff’s expertise in vape technology and the health benefits of vaporization. By educating customers on cultivation, production, and extraction, they build trust and customer loyalty. This service-oriented approach enhances customer satisfaction and positions Upper Limits as a knowledgeable leader in the cannabis space.

By manufacturing custom glass products and engaging with customers at trade shows, Upper Limits positions itself as both a retailer and a wholesaler in a broader marketplace. The relationships built with vendors and brands through such platforms offer pricing advantages and product diversification. Trade shows enable them to source unique products directly, enhancing their marketplace presence with competitive offerings.