How Shaan Puri Built Milk Road to 250K Subscribers and Sold for 8-Figure.
June 4th, 2024
Milk Road is a daily crypto newsletter and website that provides tools, analysis, and news to help readers stay updated on cryptocurrency.
Estimated from public sources —
see sources
Website
Founded By
Monthly Revenue
$125K
Starting Costs
$2K
Days To Build
30
Score
95
Founders
2
Employees
1 (est.)
Monthly Traffic
538K
Profitable
Yes
Days To Build
30
Year Started
2022
Customer
B2C
Revenue Per Visitor
$0.23
Who is Shaan Puri?
Shaan Puri is the co-founder and current chairman of Milk Road, a daily newsletter that publishes crypto-related news and updates. Additionally, Shaan is the current Senior Director of Product, Mobile Gaming, and emerging Markets at Twitch.
Before taking on these roles, Shaan founded Bebo, an esports tournaments platform that he later sold to Twitch. Shaan holds a Bachelor of Science degree from Duke University.
What problem does The Milk Road solve?
Crypto enthusiasts are looking for the right way to invest and make their way in this space.
Founder-Market Fit
Skills
What skills did Shaan Puri have that led to their success?
Content Creation
Email Marketing
Digital Marketing
Audience Engagement
SEO
Writing & Editing
Analytics
Social Media Strategy
No Code
How did Shaan come up with the idea for The Milk Road?
Shaan Puri and Ben Levy were friends. While working on Shaan’s brand, they delved deep into the crypto ecosystem. Since they were talented writers, they decided to turn their hobby and interests into a full-time gig.
Shaan's Tweet explaining how they started Milk Road
How did Shaan Puri build the initial version of The Milk Road?
Milk Road started as a Google Doc that the co-founders emailed to friends. They created a simple logo of a milk bottle on Canva and acquired the domain for $2000. After validating the business idea, they quickly built a landing page on Beehiiiv.
Milk Road landing page from January 2022
How did Shaan launch The Milk Road and get initial traction?
The launch began in January 2022 with zero subscribers; they leveraged Shaan Puri's existing audience and promoted heavily on Twitter and the 'My First Million' podcast. Early traction came from this organic reach and a viral stunt where they publicly tracked a $1,000,000 crypto wallet, which garnered significant attention. Paid Facebook and TikTok ads were aggressively used to grow to over 150,000 subscribers within months.
What was the growth strategy for The Milk Road and how did they scale?
Puri leveraged his Podcast and Twitter to grow his audience quickly. He also applied Sam Parr’s playbook for growing The Hustle to fuel the growth of his newsletter.
Shaan's Tweet explaining how he leveraged Sam Parr's playbook for growing his audience
The co-founders also run a publicity stunt to increase subscriber signups. In spring 2022; the co-founders put $1 million in a public crypto wallet so Milk Road readers could watch the investment develop in real-time. They continued to see signups multiply even though the investment crashed by 70%
What's the pricing strategy for The Milk Road?
Milk Road offers a free version and the Milk Road PRO, which is for those looking to step up their crypto investing game.
Milk Road PRO is $22/month and $220/year.
What were the biggest lessons learned from building The Milk Road?
Be friends with winners, then learn from them. — Shaan Puri on Twitter
Shaan Puri co-hosts a podcast with Sam Parr, his buddy and mentor. He learned Purry's marketing techniques and applied them in growing his newsletter.
Crazy stunts are good. But wear a helmet in case you crash. — Shaan Puri Tweeted
The decision to place $1 million into a public crypto wallet for Milk Road readers to observe the investment’s live progress was risky, despite yielding some benefits in terms of newsletter audience growth.
What platform/tools does The Milk Road use?
The Milk Road Acquisition: How much did The Milk Road sell for and what was the acquisition price?
Shaan and Levy grew Milk Road to 250,000 subscribers in just 10 months. They sold it to Bitfo for an eight-figure sum. Check out the sale details here
Discover Similar Business Ideas Like The Milk Road
More about The Milk Road:
Who is the owner of The Milk Road?
Shaan Puri is the founder of The Milk Road.
When did Shaan Puri start The Milk Road?
2022
What is Shaan Puri's net worth?
Shaan Puri's business makes an average of $125K/month.
How much money has Shaan Puri made from The Milk Road?
Shaan Puri started the business in 2022, and currently makes an average of $1.5M/year.
Sources (57)
39 webs · 5 youtube videos · 5 podcasts · 4 reddit posts · 2 indie hackerss
· …
milkroad.com
Web
🚨 The Milk Road Halftime Show 🚨
We started the Milk Road because we think crypto is the next big wave. Like the internet wave from 1994-2004 or the mobile wave from 2008...
blog.startupstash.com
Web
How The Milk Road Went From 0 To $1 Million ARR In 6 Months | by Emils Uztics | Startup Stash
How The Milk Road Went From 0 To <strong>$1 Million</strong> ARR In 6 Months A daily crypto newsletter grew from 0 to 150,000 subscribers...
theygotacquired.com
Web
·
2023
With 250K email subscribers, crypto newsletter Milk Road sells after just 10 months
Cryptocurrency newsletter Milk Road from Shaan Puri and Ben Levy sold to Bitfo. Its rapid growth offers lessons for launching a content b...
newsletterbear.com
Web
Milk Road Case Study: Crypto & AI Newsletter Strategy – Newsletter Bear
<strong>Month 10:</strong> 250,000 subscribers and an 8-figure acquisition by Bitfo. To address the “cold start” problem, Milk Road inves...
startupspells.com
Web
·
12 months ago
Milk Road Marketing Playbook: How a Crypto Newsletter Hit a 7-Figure Exit in Just 10 Months
Milk Road allocated $180,750 to Facebook ads alone, driving over 150,000 subscribers. Their <strong>average cost per acquisition was $1.2...
linkedin.com
Web
·
2022
Shaan Puri on LinkedIn: I just sold my 2nd company! (The Milk Road) super happy. - grew from… | 278 comments
I just sold my 2nd company! (The Milk Road) super happy. - grew from zero to 250,000 readers in less than 1 year - self funded & prof...
ca.linkedin.com
Web
·
2022
Shaan Puri on LinkedIn: I've been blown away by how fast Milk Road is growing (even in a bear… | 25 comments
Inventor of the 2 hour lunchbreak. started 6 companies, ☠️3 failed, 💰2 sold, 1 still going 🏋️♂️ 8mo ... I've been blown away by how ...
listgrowthengineers.com
Web
Milk Road: A Viral Newsletter Growth Case Study (Tech/Finance) | List Growth Engineers
In the tech/business/finance newsletter arena, <strong>Milk Road's journey from zero to a successful exit in under a year is a case ...
beta.fermanaghomagh.com
Web
·
5 months ago
Decoding The Milk Road Acquisition: Price And Implications
If The Milk Road was generating substantial revenue and demonstrating strong profitability, it would command a higher price. Metrics like...
readmedium.com
Web
How The Milk Road Went From 0 To $1 Million ARR In 6 Months
Milk Road, co-founded by Shaan Puri and Ben Levy, achieved remarkable growth in a short period, securing 150,000 subscribers and a <stron...
youtube.com
YouTube
·
4 months ago
Arthur Hayes: Iran War = Fed Money Printing? Is a Massive Crypto Rally Coming?
🥛 Check prices, drink coffee, read Milk Road. It’s the easiest 5-minute habit to stay smart on crypto: https://milkroad.com/subscribe/?ut...
mfmpod.com
Web
BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers
Episode 397: Shaan Puri ( @ShaanVP ) talks with Kendall Saville and Michael Wittmeyer about their decision to buy Milk Road, their backgr...
milkroad.com
Web
🥛 Introducing the NEW Milk Road - Milk Road
Ben liked the name because it was a play-off of “The Silk Road” (the illegal marketplace where Bitcoin first became popular). I liked it ...
maven.com
Web
Build & Sell a 250K Subscriber Newsletter
You probably know Shaan as the host of My First Million. Or maybe you know him as an investor. Or as the founder of Blab. But what we rea...
open.spotify.com
Web
#270 – Exiting for Millions in Under a Year with Shaan Puri and Ben Levy of The Milk Road
Listen to this episode from Indie Hackers on Spotify. Shaan Puri (@ShaanVP) and Ben Levy (@benmlevy) talk making it big as a content crea...
dev.to
Web
#270 – Exiting for Millions in Under a Year with Shaan Puri and Ben Levy of The Milk Road - DEV Community
Shaan Puri (@ShaanVP) and Ben Levy (@benmlevy) talk making it big as a content creator, choosing the right business idea, creative ways t...
podchaser.com
Web
#270 – Exiting for Millions in Under a Year with Shaan Puri and Ben Levy of The Milk Road by Indie Hackers | Podchaser
#270 – Exiting for Millions in Under a Year with Shaan Puri and Ben Levy of The Milk Road from Indie Hackers on Podchaser, aired Wednesda...
appradiofm.com
Web
#270 – Exiting for Millions in Under a Year with Shaan Puri and Ben Levy of The Milk Road - Radio FM
Shaan Puri (@ShaanVP) and Ben Levy (@benmlevy) talk making it big as a content creator, choosing the right business idea, creative ways t...
founderoo.co
Web
Shaan Puri's Milk Road acquisition story: From Crypto Newsletter to Successful Acquisition by Kendall Saville and Michael Wittmeyer
In this blog post, we will be discussing the acquisition of Milk Road, a cryptocurrency newsletter founded by Shaan Puri and Ben Levy.
podcasts.apple.com
Web
#270 – Exiting for Millions in Under a Year with Shaan Puri and Ben Levy of The Milk Road
Shaan Puri (@ShaanVP) and Ben Levy (@benmlevy) talk making it big as a content creator, choosing the right business idea, creative ways t...
everand.com
Web
#270 – Exiting for Millions in Under a Year with Shaan Puri and Ben Levy of The Milk Road | Indie Hackers Podcast
Shaan Puri (@ShaanVP) and Ben Levy (@benmlevy) talk making it big as a content creator, choosing the right business idea, creative ways t...
muckrack.com
Web
The Milk Road: Contact Information, Journalists, and Overview | Muck Rack
Milk Road <strong>started as a newsletter to explain crypto in plain English, founded by Shaan Puri and Ben Levy</strong>. It’s the smart...
starterstory.com
Web
How Shaan Puri Built Milk Road to 250K Subscribers and Sold for 8-Figure. - Starter Story
About The Milk Road · <strong>Monthly Revenue · $125K</strong> · Startup Costs · $2K · Profitable · Yes · Founders · 2 · Employees · 1 · ...
indiehackers.com
Indie hackers
Indie Hackers profile — Shaan Puri (@ShaanVP) of The Milk Road
Profile page for Shaan Puri on Indie Hackers, founder of The Milk Road. IH profiles surface stated MRR (when Stripe is connected), shippe...
indiehackers.com
Indie hackers
Indie Hackers milestones — Shaan Puri (@ShaanVP) of The Milk Road
Milestone feed for Shaan Puri on Indie Hackers — first-person posts about revenue updates, launches, and growth lessons for The Milk Road.
linkedin.com
Web
·
2022
Tyler Denk 🐝 on LinkedIn: Milk Road: From 0 to Acquisition in 10 months | 24 comments
I was so fired up about the Milk Road acquisition that I stayed up all night to write this. Here's the exact playbook of how this ne...
reddit.com
Reddit
r/MyFirstMilPod on Reddit: Ep 397: BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers
In a twitter thread he described a stunt they used for growth where they crypto traded a million bucks (lost 70%). As much as I respect S...
youtube.com
YouTube
Milk Road - YouTube
The Milk Road Show is <strong>the easiest path to get smarter about crypto</strong>. We are your daily compass to navigate the ever-evolv...
linkedin.com
Web
·
2022
Siddharth Muthyala on LinkedIn: Subscribe | The Milk Road
For anyone interested in learning more about crypto (web 3.0, blockchains, NFTs, DeFi, etc) I find this daily newsletter informative and ...
picklerooms.com
Web
The Remarkable Growth of Milk Road – Pickle Rooms
While the financial aspect was important, Puri and Levy were more excited about the opportunity to learn from Saville and Wittmeyer and w...
scaleyourspeaking.beehiiv.com
Web
How Morning Brew, The Hustle, and Milk Road Made Millions
If they were making <strong>$50,000 a month</strong> with 15,000 subscribers, they didn’t reinvent the wheel to get to $100,000.
pdst.fm
Podcast
·
this month
My First Million — We found 7 business ideas that will blow up in 2026
Get our Business Idea Database: https://clickhubspot.com/frle Episode 830: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https:/...
paved.com
Web
The Ultimate Guide to Newsletter Acquisitions - Paved Blog
The trend continued with the rise of new publications like The Milk Road, a crypto-focused newsletter that scaled quickly and was reporte...
arrfounder.com
Web
ARR Founder directory — Shaan Puri (@ShaanVP) of The Milk Road
arrfounder.com directory entry for Shaan Puri, founder of The Milk Road. Publishes publicly-disclosed ARR figures sourced primarily from ...
x.com
Tweet
Milk Road on X: "Today on the Milk Road Show: Our guest manages billions in digital assets backs the next wave of crypto startups and helps wealthy clients navigate this new financial frontier It’s David Siemer Co-Founder & CEO of @wavedigital_ Liv...
Today on the Milk Road Show: Our guest manages billions in digital assets backs the next wave of crypto startups and helps wealthy client...
podcasters.spotify.com
Podcast
·
this month
The Milk Road Show — The Best Crypto Bet Is No Longer Bitcoin w/ Jamie Coutts
🧠 Capitalize on this bull market by tracking our PRO analysts' portfolios and live trades - just $1 for 7 days. ~~~~~ Jam...
x.com
Tweet
Milk Road on X: "NOW LIVE - $100 MILLION Crypto Bet! Who’s Behind the Donald Trump Coin? Today's episode of The Milk Road Show features @0xjayhamilton & @Tyler_Did_It chatting about: 🤷♂️ The $DJT Trump-coin saga (we break it down for you) 😳 Is a S...
NOW LIVE - $100 MILLION Crypto Bet! Who’s Behind the Donald Trump Coin? Today's episode of <strong>The Milk Road</strong> Show featu...
podcasters.spotify.com
Podcast
·
this month
The Milk Road Show — The Real Reason Bitcoin Keeps Losing Momentum… And Where It Bottoms Next w/ John Gillen
🧠 Capitalize on this bull market by tracking our PRO analysts' portfolios and live trades - just $1 for 7 days. ~~~~~ We b...
leadiq.com
Web
The Milk Road Company Overview, Contact Details & Competitors | LeadIQ
As of July 2025, The Milk Road's annual revenue reached <strong>$750K</strong>.
reddit.com
Reddit
r/Entrepreneur on Reddit: Can someone tell me why milkroad sold for a million?
I was listening to this podcast and it was about the founder of milkroad.com sold the company for a million bucks. Im honestly shocked. I...
milkroad.com
Web
Resources - Milk Road
Sure, we have a lot of fun with the Milk Road newsletter. But we also take a serious look at some of the top markets, opportunities, and ...
reddit.com
Reddit
r/Newsletters - How The Milk Road Went From 0 To 150,000 Subscribers In 6 Months
They use Beehiiv and their built-in referral system.
leadiq.com
Web
Milk Road Company Overview, Contact Details & Competitors | LeadIQ
Milk Road's official website is milkroad.com and has social profiles on LinkedIn. As of September 2025, Milk Road's annual reve...
medium.com
Web
10 Successful Newsletters With Revenue | by Shushant Lakhyani | Medium
Link: https://blog.startupstash.com/how-the-milk-road-went-from-0-to-1-million-arr-in-6-months-5ae30acdae8c ... It is a newsletter that m...
reddit.com
Reddit
r/web3 on Reddit: Any Milk Road Newsletter readers here? You'll like this!
The Milk Road Newsletter is <strong>the fastest-growing #web3 and #crypto newsletter</strong>! And they obviously talk a lot about projec...
linkedin.com
Web
·
2022
Billy Oxley on LinkedIn: After chugging a full gallon of milk in less than 30 seconds, I am now the…
2240 calories and 1 bloated stomach later, I did it. (And, yes, my mother is very proud) Wait, Billy, what is the Milk Road? It's th...
linkedin.com
Web
Jonny Taneski on LinkedIn: Subscribe to the Milk Road Newsletter | 16 comments
Milk Road publishes a 5 min daily newsletter on what matters in #crypto and #web3. *It's humorous, but not silly *It's knowledg...
youtube.com
YouTube
·
this month
The Best Investments Look Dead Before They Explode w/ Eric Jackson
🧠 Capitalize on this bull market by tracking our PRO analysts' portfolios and live trades - just $1 for 7 days: https://milkroad.com/pro/...
youtube.com
YouTube
·
5 months ago
Raoul Pal: Why You Only Have Until 2030 to Build Wealth
🚀 Raoul Pal x Milk Road PRO: 30-Day Free Trial + 30% Off:
https://out.milkroad.com/rdiz56
~~~~~
In this episode of The Milk Road Show, ...
podcasters.spotify.com
Podcast
·
this month
The Milk Road Show — The Best Investments Look Dead Before They Explode w/ Eric Jackson
🧠 Capitalize on this bull market by tracking our PRO analysts' portfolios and live trades - just $1 for 7 days. ~~~~~ Er...
milkroad.com
Web
Videos | Milk Road
Crypto Podcast · We sat down with Min Teo (Co-Founder & Managing Partner at Ethereal Ventures) on the Milk Road Show to break down wh...
youtube.com
YouTube
·
5 months ago
Ethereum vs Bitcoin: The Trade Everyone Is Missing in 2026 w/ Kyle Reidhead & John Gillen
🥛 Go PRO and become a better investor: https://milkroad.com/subscribe/checkout/crypto/?utm_medium=social&utm_source=youtube_organic&utm_c...
podpulse.ai
Web
PodPulse - I talk to Ben about creating luck, his barbell method, plus 6 half-baked business ideas - My First Million Podcast notes and takeaways
Focus: The discussions revolve ... Revenue Generation: Together, they have created nine projects, each generating <strong>over a million ...
milkroad.com
Web
🥛 Milk Road Portfolio Update - We're rich? - Milk Road
You can save yourself hours of work and get 20% off at checkout right now using code: MILK. You hear about people buying one NFT from a c...
coda.io
Web
The Milk Road Portfolio - Coda
If you invested $100 on each project when it was mentioned in the newsletter... ... Milk Road Newsletter started on <strong>Dec 31st 202...
mixergy.com
Podcast
·
2024
#2269 How the “My First Million” Guy Made his Money
Shaan Puri was exceptional at doing the Silicon Valley thing.
Still, he says his newsletter was the fastest way he’s ever made money.
Wit...
