How Shaan Puri Built Milk Road to 250K Subscribers and Sold for 8-Figure.
Milk Road is a daily crypto newsletter and website that provides tools, analysis, and news to help readers stay updated on cryptocurrency.
Who is Shaan Puri?
Shaan Puri is the co-founder and current chairman of Milk Road, a daily newsletter that publishes crypto-related news and updates. Additionally, Shaan is the current Senior Director of Product, Mobile Gaming, and emerging Markets at Twitch.
Before taking on these roles, Shaan founded Bebo, an esports tournaments platform that he later sold to Twitch. Shaan holds a Bachelor of Science degree from Duke University.
What problem does The Milk Road solve?
Crypto enthusiasts are looking for the right way to invest and make their way in this space.
How did Shaan come up with the idea for The Milk Road?
Shaan Puri and Ben Levy were friends. While working on Shaan’s brand, they delved deep into the crypto ecosystem. Since they were talented writers, they decided to turn their hobby and interests into a full-time gig.
Shaan's Tweet explaining how they started Milk Road
How did Shaan build the initial version of The Milk Road?
Milk Road started as a Google Doc that the co-founders emailed to friends. They created a simple logo of a milk bottle on Canva and acquired the domain for $2000. After validating the business idea, they quickly built a landing page on Beehiiiv.
Milk Road landing page from January 2022
What was the growth strategy for The Milk Road and how did they scale?
Puri leveraged his Podcast and Twitter to grow his audience quickly. He also applied Sam Parr’s playbook for growing The Hustle to fuel the growth of his newsletter.
Shaan's Tweet explaining how he leveraged Sam Parr's playbook for growing his audience
The co-founders also run a publicity stunt to increase subscriber signups. In spring 2022; the co-founders put $1 million in a public crypto wallet so Milk Road readers could watch the investment develop in real-time. They continued to see signups multiply even though the investment crashed by 70%
What's the pricing strategy for The Milk Road?
Milk Road offers a free version and the Milk Road PRO, which is for those looking to step up their crypto investing game.
Milk Road PRO is $22/month and $220/year.
What were the biggest lessons learned from building The Milk Road?
Be friends with winners, then learn from them. — Shaan Puri on Twitter
Shaan Puri co-hosts a podcast with Sam Parr, his buddy and mentor. He learned Purry's marketing techniques and applied them in growing his newsletter.
Crazy stunts are good. But wear a helmet in case you crash. — Shaan Puri Tweeted
The decision to place $1 million into a public crypto wallet for Milk Road readers to observe the investment’s live progress was risky, despite yielding some benefits in terms of newsletter audience growth.
What platform/tools does The Milk Road use?
The Milk Road Acquisition: How much did The Milk Road sell for and what was the acquisition price?
Shaan and Levy grew Milk Road to 250,000 subscribers in just 10 months. They sold it to Bitfo for an eight-figure sum. Check out the sale details here
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More about The Milk Road:
Who is the owner of The Milk Road?
Shaan Puri is the founder of The Milk Road.
When did Shaan Puri start The Milk Road?
2022
What is Shaan Puri's net worth?
Shaan Puri's business makes an average of $125K/month.
How much money has Shaan Puri made from The Milk Road?
Shaan Puri started the business in 2022, and currently makes an average of $1.5M/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
