A Complete Breakdown To How We Built A $20K MRR AI App

August 20th, 2024
rghekiere
Founder, Betterpic
$274K
revenue/mo
2
Founders
20
Employees
Betterpic
from Tallinn
started March 2023
$274,000
revenue/mo
2
Founders
20
Employees
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Hello! Who are you and what business did you start?

I am Ricardo Ghekiere, jack of all trades, but master of none. I dropped out of school when I was 20 to start a coffee bar, probably the most unsexy business you could start. 1 year later, we reached 3 locations and were forced to sell my shares which made me lose all the money I had invested and returned back to finish business school.

From there I sold cocktail boxes, sold a marketing agency, went back to running a marketing agency (saasmic.io) and on the 1st of December 2023 decided to partner with Miguel Rasero (CTO and Co-founder) to grow Betterpic.io after a drunk night in Spain.

What started as conversations about a potential acquisition, turned into a lasting partnership with a clear vision on how we want to democratize professional imagery. Helping busy professionals and job seekers turn their selfies into professional headshots under 60 min starting from 29$.

When I acquired the business, BetterPic was averaging around 1500$ per month. In July 2024 we closed the month with +/- 20k$ of gross revenue, increased our team to 5 people (+2 founders) and generated over 11M+ headshots.

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