My Online Stationery Shop Makes $6K/Month. Here's How I Built It

Hello! Who are you and what business did you start?

I’m Kayla Hutchinson, and I am a self-proclaimed paper nerd running a stationery shop called Lucky Dog Design Co. I specialize in colorful greeting cards, stickers, notepads, art prints, and desk calendars that inspire and connect humans.

I’ve been running Lucky Dog since 2017 and make on average $6,000 per month through DTC and wholesale.

What's your backstory and how did you come up with the idea?

While Lucky Dog started a little over 5 years ago, I truly believe it started at the age of 2. Every summer visiting my grandparents, my grandma and I would be neck-deep in crafts of all sorts. My favorite was handmaking papers and turning them into cards. I loved finding little scraps of glittery thread to weave in and colored lint from the dryer to dye the paper. My love for paper runs deep.