Joker Mag

Getting Cut From My Baseball Team Led Me To Build A Blog For "Underdog" Stories

February 22nd, 2022
Tyler O'Shea
Founder, Joker Mag
$1K
revenue/mo
1
Founders
0
Employees
Joker Mag
from Philadelphia, PA, USA
started November 2017
$1,000
revenue/mo
1
Founders
0
Employees
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Hello! Who are you and what business did you start?

Hello! My name is Tyler O’Shea and I’m the founder of Joker Mag, a media platform for inspiring underdog stories in sports. Through original articles that celebrate the underdog mentality, our mission is to inspire athletes, coaches, and sports fans to conquer obstacles and overcome adversity.

We currently receive an average of 25,000 monthly visitors, which generates roughly $250 per month in revenue. But given the size of the market for this kind of content, I truly believe the sky is the limit.

The name “Joker Mag” comes from the site’s mascot, Joker, who is my family’s bulldog. He was the runt of the litter and my family picked him out after learning that he was the outcast that no one else wanted.

Joker has had a tough journey – overcoming two hip replacements, breathing problems, and various other ailments. Joker is a literal underdog in every sense of the word and represents everything we’re about.

In case you’re still wondering, he got his name from the black spot around his eye that’s reminiscent of the infamous Batman villain!

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