How Rob Kessler Invented A Permanent Collar Stay for Dress Shirts
Hello! Who are you and what business did you start?
I am Rob Kessler inventor and co-founder of Million Dollar Collar, the world’s first permanently installed placket stay.
It makes casually worn dress shirts look amazing unlike any other product ever offered. Our customers are image-conscious men and women who know that clothing speaks for them and they hate looking sloppy in a dress shirt.
Million Dollar Collar has already helped people in 100 countries upgrade 200,000 of their own dress shirts, and aims to change the dress shirt industry as a whole just like Non-Iron and Collar Stays did in the past.
What's your backstory and how did you come up with the idea?
I came up with the idea for Million Dollar Collar after looking at my wedding photos and being disappointed in the way...