How We Launched A New Product And Remained Profitable During The Pandemic
This is a follow up story for Million Dollar Collar. If you're interested in reading how they got started, published over 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I’m Rob Kessler the inventor of Million Dollar Collar, the world's only placket stay, which is similar to a collar stay but goes down the front of your shirt where the buttons and holes are. Most dress shirts, most of the time are worn without a tie, and after my shirt completely collapsed and looked terrible on my wedding day, I decided to find a cure to what we’ve deemed Placketitis. The placket has no reinforcement, therefore cannot support the weight of the collar, that is why it crumbles.
It took me 3 years, and 100 ruined shirts, to patent and perfect the highly-engineered material that makes up Million Dollar Collar. It is lightweight, soft enough to be sewn through, yet rigid enough to support the collar, and heat-resistant to nearly DOUBLE the insane temperatures dry-cleaners use on your shirts.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
