My Collar Company Hit the $1M Milestone [Update]
This is a follow up story for Million Dollar Collar. If you're interested in reading how they got started, published over 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I’m Rob Kessler, the inventor of Million Dollar Collar placket stays and the co-founder of goTIELESS, the only shirt designed to be worn without a tie. After viewing my beach wedding photos and being disappointed in my shirt, I vowed to create a fix. Ironing and scratch just don’t last, and no amount of interfacing inside of the shirt can prevent the weight of the collar from collapsing the placket of a casually worn dress shirt.
Most men, most of the time, wear their dress shirts without a tie but still want to look good, which is why they put on a dress shirt in the first place. So I took the idea of a collar stay, made it 9” long, and shoved it down the front of the shirt where the buttons and holes are. This gives much-needed reinforcement to prevent the dreaded collar collapse. It took 3 years and 100 ruined shirts to patent and perfect the material that is Million Dollar Collar.
We just completed our 8th year of sales, and we hit a couple of milestones. 2024 has opened the door to some very big conversations. We are now just a year or two away from being...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
