UpHex

Developing A $190K/Month FB Ads SaaS Product [Bootstrapped]

September 2nd, 2023
Sam Carlson
Founder, UpHex
$190K
revenue/mo
3
Founders
4
Employees
UpHex
from Meridian, ID, USA
started March 2020
$190,000
revenue/mo
3
Founders
4
Employees
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Hello! Who are you and what business did you start?

My name is Sam Carlson, and I am the co-founder of UpHex.

UpHex is a software solution to the complexity and extensive knowledge required to use Facebook Ads Manager. So instead of a well-trained and highly paid Media buyer setting up and launching Facebook Ads, an inexperienced novice can set them up with ease in about 30 seconds.

Now, while the ultimate end user of this tool is the local business selling a product or service, we sell Uphex to marketing agencies as a white-label product. This means they resell UpHex to their customers and do it under their branding, not under the brand UpHex.

What’s special about UpHex is how we integrate seamlessly into the popular all-in-one CRM Go HighLevel, a white-label software that enables Agencies to resell a suite of lead nurturing tools. So naturally UpHex pairs up perfectly by offering lead generation capabilities as well.

Today, UpHex has brought the power of lead generation using Facebook Ads to over 15,000 local businesses and growing.

Our revenue in the last year has hit 2.2ARR and is growing month over month. (I’d have to get the exact...

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