58 Companies That Use Klaviyo [2024]
Klaviyo’s the ultimate ecommerce marketing platform trusted by 50,000+ brands, like Chubbies, Living Proof, and Hint. Deliver higher-value, personalized marketing experiences across email, mobile, and web.
We put together a list of the biggest companies that use Klaviyo, along with some Klaviyo testimonials and Klaviyo case studies.
Here's the list:
1. BrüMate
BrüMate is a drinkware brand started by Dylan Jacob in 2016. BrüMate uses Klaviyo for their business.
We use Klaviyo for our email marketing and we have a huge focus on our email list - we currently have around 250,000 subscribers and they make up roughly 20% of our monthly revenue stream. I am sure you have heard it over and over again, but email marketing is SO important.
BruMate is a successful insulated drinkware brand focused on the adult beverage community, with a flagship product that generated $2.1M in sales in 2017 and is now doing over $1.1M per month in sales, with plans to do $20M this year.
2. ChipMonk Baking
ChipMonk Baking is a food startup started by David Downing in 2019. ChipMonk Baking uses Klaviyo for their business.
By and far the greatest marketing channel for us is email. We use Klaviyo for regular email blasts to our subscribers as well as automated flow emails based on user behavior on our website (e.g., automated message to someone who added a product to their cart but didn’t check out). Our email campaign open rates are typically over 15% and in recent months they generated nearly $10,000 in sales.
ChipMonk co-founders built a mail-order bakery selling low carb, gluten-free desserts, making around $25,000 a month with growth through e-commerce, and plans to tighten budgets and conserve cash in challenging times.
3. Milla Rose
Milla Rose is a florist started by Alexandra in 2020. Milla Rose uses Klaviyo for their business.
We use Klaviyo for email marketing, which integrates well with Shopify. Their flows are already set up, it’s simply a matter of making small tweaks and pressing publish.
Milla Rose, a boutique online flower arrangement business based in Melbourne, Australia, started as a side project in a bedroom and has grown into a nearly $10k a month business, with monthly revenue doubling since last year, selling almost 3000 arrangements to all corners of Australia.
4. MuskOx
MuskOx is a men's clothing line started by Bradley Hoos in 2019. MuskOx uses Klaviyo for their business.
For MuskOx emails, we use Klaviyo, which provides a great way to design beautiful emails and intricately segment our customer base.
MuskOx, a men's outdoor apparel brand created in 2019, has gained a supportive customer base and already generated $10k in monthly revenue, offering quality gear for everyday adventure that is designed to last.
5. Olori
Olori is a fashion accessories brand started by Tomide Awe in 2017. Olori uses Klaviyo for their business.
For email, we use Klaviyo; they offer many customization options and functionalities, which help create dynamic communications.
Olori founder Tomide Awe shares how she turned her love for African textiles into a profitable e-commerce business, with a Kickstarter campaign that raised over 112% of their goal, over 2,000 units sold, and a profitable revenue of $180k/year.
6. janori
janori is a food startup started by Johanna and Raphael Spannocchi in 2020. janori uses Klaviyo for their business.
Email marketing is also really good for us. We use Klaviyo and have some basic flows (abandoned cart, welcome flow, launch flow) as well as some campaigns.
Janori, an online store founded by Raphael and Johanna Spannocchi, sells local, organic food and offers monthly food boxes with 80+ products from 14 vendors, with its best-seller being the Christmas box, and aims to create a circle of support for suppliers by focusing on the people and creating compelling content.
7. Oru Kayak
Oru Kayak is a kayak store started by Anton Willis in 2012. Oru Kayak uses Klaviyo for their business.
We use Klaviyo for email marketing, which is great— it lets us tailor our messages for particular groups of people.
Oru Kayak's founder Anton Willis discusses how he turned a passion for kayaking and design into a $5 million per year business selling origami folding kayaks, discussing their launch on Kickstarter, and how they have built and retained a passionate customer base.
8. Protein Package
Protein Package is a healthy snack food business started by George Greenhill in 2017. Protein Package uses Klaviyo for their business.
Recent reports show that ‘email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available’ (Litmus, 2021).
For our emails, we use Klaviyo which has a direct integration with Shopify to automatically pull in all of our products We’ve created plenty of different templates and presets in the software to speed up the process of building the marketing from the ground up which otherwise takes up a lot of time from your day.
Our email marketing is very successful, the Bang Energy Drinks email you can see in the image had a click-through rate of 5.6%, an open rate of 27% and an unsubscribe rate of 0.05% which all fall above the average benchmarks for our industry.
We currently have an email subscriber list of 26,000 engaged customers and a combined social media following of 36,000 people that we can easily communicate with to introduce new product ranges and brands
How a 17-year-old founded a successful snacks eCommerce, with over 400% YoY growth for the past four years, reinventing the traditional 'pick and mix' for health-conscious consumers and offering an unrivaled choice of quality brands at the best prices when mixing and matching.
9. Boredwalk
Boredwalk is an online t-shirt business started by Matt Snow & Meredith Erin in 2014. Boredwalk uses Klaviyo for their business.
Our other big sales channel — especially when it comes to retention — is email. We use Klaviyo to build out automated flows that are triggered based on customer actions on our site, and we try to tailor our messaging in kind, but lots of e-commerce businesses do that. Where we shine is our campaign emails. We send three every week, M-W-F, and other than a hero shot at the top showcasing one of our designs, we make no effort to sell products in these emails. They’re designed to educate, entertain, and delight.
Boredwalk, a lifestyle brand selling original art and graphic design on functional goods, grew rapidly in the last 2-3 years with an average MoM growth of 10-12% and YoY growth of 50-100%, offering casual apparel, accessories, and decor products for customers primarily aged 25-55 interested in art, mental health, progressive politics, monster movies, and Satan.
10. Ice Shaker
Ice Shaker is a drinkware brand started by Chris Gronkowski in 2016. Ice Shaker uses Klaviyo for their business.
Chris Gronkowski, former NFL player, launched Ice Shaker just one year ago, but has since exploded into the drinkware scene with over 65 variations, $3 million in sales, and shelf placement in big retail locations such as GNC.
11. Nooks
Nooks is a men's underwear brand started by Zaid Shahatit in 2020. Nooks uses Klaviyo for their business.
I can’t say enough about Klaviyo. The email marketing platform is fantastic.
A sustainable men's underwear brand, Nooks, started with a $500 investment and has grown through unconventional marketing routes like Imgur and Reddit, as well as email marketing and a small but engaged Instagram community.
12. Parker Baby Co.
Parker Baby Co. is a children's clothing business started by Kirsten and Sam in 2015. Parker Baby Co. uses Klaviyo for their business.
If you’re in eCommerce and don’t use Klaviyo, you need to check it out. We’ve just scratched the surface of Klaviyo’s capabilities and it more than pays for itself.
Husband and wife team from Colorado started Parker Baby Co. in 2015, specializing in practical baby products that experienced rapid sales growth of 300%, 87%, and 48% in 2017-2019 and is expecting more than 65% growth in 2020, with $325k monthly earnings.
13. PureFilters
PureFilters is a water filter store started by Jay Vasantharajah in 2015. PureFilters uses Klaviyo for their business.
PureFilters is an online supplier of furnace filters in Canada with a focus on customer experience, boasting a wide selection of the best brands and a roster of 300 five-star reviews, all achieved through rigorous process building, investments in automation and use of outsourced help to manage this $60k/mo business with less than 10-12 hours spent per week.
14. ABS Protein Pancakes
ABS Protein Pancakes is a food startup started by Ashley Drummonds in 2014. ABS Protein Pancakes uses Klaviyo for their business.
ABS Protein Pancakes founder, Ashley Drummonds, tells the story behind the growth of her business from making her pancake recipe in her apartment kitchen to an appearance on the US TV show Shark Tank and how social media has played a crucial role in her marketing.
15. Sawyer
Sawyer is a children's clothing business started by Cameron Olthuis in 2017. Sawyer uses Klaviyo for their business.
Sawyer, a direct-to-consumer kids clothing brand, encourages kids to explore nature through durable products with striking designs; despite being bootstrapped and manufacturing in house, the brand growth sees consumers frequently purchasing up to 8 times in less than a year, with a solid brand strategy based on quality products and timeless design.
16. Think Crucial
Think Crucial is an appliance repair business started by Chad Rubin in 2008. Think Crucial uses Klaviyo for their business.
Chad Rubin, founder of Think Crucial and CEO of Skubana, shares his experience in building and scaling his e-commerce business from scratch using scrappy tactics and integrated e-commerce management software.
17. Dick At Your Door
Dick At Your Door is a dessert boxes store started by Adam Hascall in 2015. Dick At Your Door uses Klaviyo for their business.
Dick At Your Door is an e-commerce shop that grew almost 10x within the last eight months by selling anonymous pranks such as 5 oz chocolate penises, and its founder shares his journey that started as a joke to becoming a professional chocolatier.
18. Mini Materials
Mini Materials is a woodworking business started by Jared Waters in 2015. Mini Materials uses Klaviyo for their business.
Startup Mini Materials sells miniature masonry and woodworking supplies with a cult following gained through viral videos, social media and email newsletters.
19. Joker Greeting
Joker Greeting is a Greeting Cards Business started by Travis Peterson in 2015. Joker Greeting uses Klaviyo for their business.
Joker Greeting sells unique prank gifts, including a non-stop musical birthday card, an idea raised by the founders visiting their mom's house, having no website or marketing and yet raising $92,073 on Kickstarter in 30 days due to being picked up by media, enabling them to sell 15,000 units in the first year, owned SEO for their niche, selling almost 40,000 units in 2017 and expected to reach 50,000 to 60,000 in 2018 with a small team, using Shopify and various social media channels with lots of organic traffic.
20. Starter Story
Starter Story is a niche blog started by Pat Walls in 2017. Starter Story uses Klaviyo for their business.
Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.
21. Beardbrand
Beardbrand is a men's grooming company started by Eric Bandholz in 2012. Beardbrand uses Klaviyo for their business.
American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.
22. Natural Stacks
Natural Stacks is a supplements company started by Benjamin Hebert in 2013. Natural Stacks uses Klaviyo for their business.
NaturalStacks.com co-founder Benjamin Hebert shares how the company thrives in the competitive supplement industry with a patented nootropic formula and prioritizes transparency, customer experience, and niche marketing to grow its business, which generated over $100,000 in revenue in its first 100 days.
23. The Gentlemen’s Lounge
The Gentlemen’s Lounge is a dropshipping men's grooming products started by Jack Scrimshire in 2017. The Gentlemen’s Lounge uses Klaviyo for their business.
Men's grooming brand sees explosive growth with monthly earnings of $1,000 and month-over-month growth, aiming to reach $10,000/month by the end of 2018 by prioritizing automation, efficient use of financial resources, and a strong social media strategy that includes Instagram.
24. Slyde Handboards
Slyde Handboards is a surfboard business started by Angela Watts in 2010. Slyde Handboards uses Klaviyo for their business.
Slyde Handboards, co-owned by Steve Watts and his wife, saw revenue double every year since its LLC in 2010, becoming successful at attracting and retaining customers through its onsite content and efficient press coverage, and offering useful advice on how to find a manufacturer for a new product.
25. Alitura Naturals
Alitura Naturals is a skin care product line started by Andy Hnilo in 2014. Alitura Naturals uses Klaviyo for their business.
Andy Hnilo, founder of Alitura Naturals, shares how his life-changing accident led to the creation of a successful all-natural skincare line with over 1000 reviews at an average 4.9/5.0 rating, sold in 76 countries and counting.
26. HUSKYBEARD
HUSKYBEARD is a dropshipping men's grooming products started by Ray Moyers in 2016. HUSKYBEARD uses Klaviyo for their business.
A 22-year-old Korean American entrepreneur shares the story of how he pivoted from a beard growth cosmetic business to a beard care brand, built a strong community with a 30% customer retention rate, and scaled to a six-figure revenue with primarily Facebook ads.
27. OceanZen
OceanZen is a women's clothing line started by Steph Gabriel in 2014. OceanZen uses Klaviyo for their business.
OceanZen is a successful sustainable swimwear brand that has manufactured and sold thousands of bikinis worldwide, after being launched by Steph with only $5000 in her final year at university.
28. The Fabric Loft
The Fabric Loft is an online fabric store started by Chantelle Taylor & Brenda McArthur in 2013. The Fabric Loft uses Klaviyo for their business.
Fridays Off Fabric Shop increased revenue by over 600% by building a substantial email newsletter list, using Instagram and Facebook ads, pushing search engine optimization, and delivering killer customer service.
29. Engravers Guild
Engravers Guild is a personalized gift business started by Elliot Bishton in 2017. Engravers Guild uses Klaviyo for their business.
Engravers Guild, an online personalised gift retailer, has expanded its collection from seven cufflink pairs to over 200 lines and now turns over more than $30,000 per month, a significant increase from its $3,000 turnover 18 months ago.
30. Project Repat
Project Repat is a quilt business started by Ross Lohr in 2012. Project Repat uses Klaviyo for their business.
Project Repat turned their customers' memorable t-shirts into 2,000 custom quilts per week backed with cozy fleece, generating $10MM in sales per year from fine-tuning the production process making textile jobs more affordable and eco-friendly in the United States, with grown revenue of 70% over last year.
31. ScrubzBody Skin Care Products
ScrubzBody Skin Care Products is a skin care product line started by Roberta Perry in 2006. ScrubzBody Skin Care Products uses Klaviyo for their business.
ScrubsBody Skin Care uses customer service and specialty parties to grow slowly and steadily from Kitchen to being offered in 28 Whole Food Markets, and after being the finale episode on Sell it Like Serhant they experienced rapid growth both in store and online.
32. Xero Shoes
Xero Shoes is a shoe brand started by Steven Sashen in 2009. Xero Shoes uses Klaviyo for their business.
Xero Shoes, co-founded by Steven Sashen, is a minimalist shoe company that has grown at a rate of 80-102% per year since 2014, with 2017 sales of $5.53M, and has been repeatedly listed as one of INC. 5000’s fastest-growing companies, and has a projected $15M in sales for 2019.
33. Tradlands
Tradlands is a fashion business started by Jeremy Roberts in 2012. Tradlands uses Klaviyo for their business.
This case study showcases the journey of Tradlands, a women's clothing brand generating $134k in monthly revenue, which was started with just $15k, and grew through email marketing, Instagram, and influencer collaborations.
34. Tortuga
Tortuga is a backpack line started by Fred Perrotta in 2010. Tortuga uses Klaviyo for their business.
How Tortuga bootstrapped their way to seven figures in revenue, by solving a problem for travelers with their carry-on sized travel backpacks, after overcoming challenges in design, manufacturing, and advertising.
35. GhostBed by Nature's Sleep
GhostBed by Nature's Sleep is a bedding company started by Marc Werner in 2001. GhostBed by Nature's Sleep uses Klaviyo for their business.
36. Treats Happen
Treats Happen is a dog treat business started by Lucas Walker in 2015. Treats Happen uses Klaviyo for their business.
Toronto-based Treats Happen saw a gap in the market for healthy dog treats, and now makes roughly $15K per month. Their biggest lesson? As a brand, they don't just sell on their website but want to be available on as many profitable channels as possible.
37. Sole Bicycles
Sole Bicycles is a bicycle company started by Jonathan Shriftman in 2009. Sole Bicycles uses Klaviyo for their business.
Solé Bicycles is a direct-to-consumer, lifestyle brand that has sold over 40,000 bicycles, generating over $10M in sales with only $300k of capital raised through collaborations, word-of-mouth marketing, and local community engagement.
38. KPOP Foods
KPOP Foods is a hot sauce business started by Theo Lee in 2017. KPOP Foods uses Klaviyo for their business.
KPOP Foods, a Korean food company, generated nearly $100,000 in revenue since last year through its successful Kickstarter campaign and Amazon's Choice badge; they have entered over 90 specialty stores throughout the west coast and are currently raising an investment round to expand their distribution into major retailers and are launching new sauces later this year.
39. Pulleez
Pulleez is a hair accessories company started by Laura Pardi Duprey in 2011. Pulleez uses Klaviyo for their business.
40. Love Is Project
Love Is Project is a jewelry product started by Chrissie Lam in 2017. Love Is Project uses Klaviyo for their business.
Love Is Project generated over $1.2 million in revenue by utilizing a "Pay It Forward" business model, creating 1,200+ jobs for female artisans around the world, and utilizing storytelling to attract and retain customers.
41. The Longhairs
The Longhairs is a hair product line started by Chris Healy in 2014. The Longhairs uses Klaviyo for their business.
The Longhairs started their business in 2014 with no following and over four years they’ve grown their audience to 60K monthly website visitors, 20K email subscribers, and 28K YouTube subscribers, with monthly revenue of $30K by creating original, quality content, building their community, driving email optins and converting subscribers into customers.
42. SmartyPits
SmartyPits is a deodorant brand started by Stacia Guzzo in 2014. SmartyPits uses Klaviyo for their business.
SmartyPits is a fast-growing deodorant company that has gone from making under $100,000 in 2016 to making over $500,000 by Q3 2018, after the founder's experience as a breast cancer survivor led to developing an aluminum-free deodorant.
43. Outlaw
Outlaw is a soap business started by Danielle Vincent in 2013. Outlaw uses Klaviyo for their business.
Outlaw Soaps, a soap company that started with just $13.72 of supplies, now makes an average of $23,000/month, with 46% of website orders from repeat customers who are loyal to the company's unique products and top-notch customer service.
44. Data Over Ego
Data Over Ego is an email marketing business started by Darin Hager in 2018. Data Over Ego uses Klaviyo for their business.
Footwear designer Darin Hager's brand Heyday Footwear created a successful business by transitioning from a wholesale to direct to consumer model, offering unique design-driven performance gym sneakers for the fitness-focused market, achieving widespread product placement PR without outside help and using apps such as Klaviyo and Zipify to improve sales, but ultimately the venture had to close due to inadequate funding.
45. Sene
Sene is a women's clothing line started by Ray Li in 2017. Sene uses Klaviyo for their business.
Sene founder Ray Li used data science to replace the tailor, developing custom-fit clothing's luxury experience with a digital platform for men and women, generating $800,000 annual recurring revenue through Shopify and adjusting marketing tactics to opt for influencer campaigns focusing on visual photo and video content.
46. Pearls of Joy
Pearls of Joy is a jewelry making business started by Kevin Canning in 2003. Pearls of Joy uses Klaviyo for their business.
Kevin Canning, founder of Pearls of Joy, established the world's fastest-growing pearl jewelry company by sourcing top-grade pearls for 80% below traditional luxury retail, enabling the company to trend at around 150% growth while expecting to close 2018 with $2.5M in revenue.
47. Million Dollar Collar
Million Dollar Collar is a men's clothing line started by Rob Kessler in 2013. Million Dollar Collar uses Klaviyo for their business.
Rob Kessler, co-founder of Million Dollar Collar, invented the world's first permanently installed placket stay for dress shirts that has already helped people in 100 countries upgrade 200,000 of their own dress shirts, with aims of changing the dress shirt industry as a whole.
48. Temples and Markets
Temples and Markets is a fashion business started by Judith Treanor in 2015. Temples and Markets uses Klaviyo for their business.
Temples and Markets founder Judith Treanor sources handmade, unique and sustainable artisan products from Southeast Asia for her online store, curating accessories, bags, jewelry and home decor to appeal to conscious consumers aged 30-55 who love to travel, with a 24% returning customer rate and an online conversion rate of .33%.
49. Plain Jane
Plain Jane is a CBD business started by Evan Marshall in 2018. Plain Jane uses Klaviyo for their business.
Plain Jane, an online CBD company founded by two college roommates, offers unique products and has generated over $20K a month in sales within five months, attracting and retaining customers through social media, authentic stories, and content.
50. The Unofficial Shopify Podcast
The Unofficial Shopify Podcast is a podcast started by Kurt Elster in 2014. The Unofficial Shopify Podcast uses Klaviyo for their business.
Unofficial Shopify Podcast has generated 750,000 downloads and has four sponsors, resulting in significant monetary gain for ecommerce consultant and host, Kurt Elster, who has created a thriving business and community around his podcast.
51. AlmondClear
AlmondClear is a skin care product line started by Leslie Eisen in 2017. AlmondClear uses Klaviyo for their business.
Almond Clear, a line of skincare products formulated with mandelic acid, saw a revenue increase of about 20% each month for the first nine months after launching on Amazon in December 2017, finishing the first year of sales averaging around $15,000 per month in revenue.
52. Comfy Cup LLC
Comfy Cup LLC is an outdoor sports store started by Kyler Russell in 2016. Comfy Cup LLC uses Klaviyo for their business.
A 12-year-old invented The Comfy Cup, a more comfortable athletic cup for boys, which has grown into a successful business venture grossing over $100k in revenue last year, available on Amazon, The Grommet, and in local sporting goods stores.
53. Final Straw
Final Straw is a reusable straw business started by Emma Rose Cohen in 2018. Final Straw uses Klaviyo for their business.
Final has sold 300,000 FinalStraws that have prevented approximately 27,000,000 single-use straws from entering the environment and generated $5 million in revenue within the first nine months, all started from a voracious Amazon search and a Kickstarter campaign that raised $1.89 million in one month.
54. Modern Producers
Modern Producers is a music software business started by Adrian Wood in 2015. Modern Producers uses Klaviyo for their business.
Modern Producers is an e-commerce platform that sells software and tools for modern music producers and has more than doubled its revenue annually, earning $1.1 million in sales in 2019.
55. Popov Leather
Popov Leather is a leather business started by Ryan Popoff in 2013. Popov Leather uses Klaviyo for their business.
Popov Leather is a Canadian company that makes and sells small leather goods online, with 2018 generating over $850k in revenue and doubling in revenue year-over-year since 2013 through direct-to-consumer sales, primarily for wallets, and backed by great customer service.
56. CRIK Nutrition
CRIK Nutrition is a supplements company started by Alex Drysdale in 2015. CRIK Nutrition uses Klaviyo for their business.
57. Pristine Sprays
Pristine Sprays is a personal care products started by Pristine Sprays in 2014. Pristine Sprays uses Klaviyo for their business.
58. GloveStix
GloveStix is a cleaning products business started by Krista Woods in 2014. GloveStix uses Klaviyo for their business.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.