Swoveralls

How I Turned A Silly Idea Into A $1M+ Brand

April 20th, 2019
Kyle Bergman
Founder, Swoveralls
$100K
revenue/mo
1
Founders
2
Employees
Swoveralls
from New York, New York, USA
started March 2017
$100,000
revenue/mo
1
Founders
2
Employees
market size
$1.71T
avg revenue (monthly)
$1.92M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Instagram, Twitter, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
18 Tips
Discover what tools recommends to grow your business!
Discover what books Kyle recommends to grow your business!

Hello! Who are you and what business did you start?

Hey there! My name is Kyle Bergman, and I am the Founder and Chief Swoverall Officer of The Great Fantastic. My brand’s mission is to create the world’s comfiest apparel products made from sustainable materials, and ethical manufacturing practices.

Our hero product, Swoveralls, is the combination of sweatpants and overalls into one glorious masterpiece. I sold my first pair about 18 months ago, and have done over $300k to date all while not only having a variety of full and part-time jobs, but also going to business school, and playing lacrosse for the Israeli Men’s National Team.

sweatpants-overalls-how-i-turned-a-silly-idea-into-a-viral-brand

What's your backstory and how did you come up with the idea?

At first, I was really just trying to solve a personal problem - Sweatpant overalls didn’t exist, and I wanted a pair....

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