We use Klaviyo for our email marketing and we have a huge focus on our email list - we currently have around 250,000 subscribers and they make up roughly 20% of our monthly revenue stream. I am sure you have heard it over and over again, but email marketing is SO important.

I can’t say enough about Klaviyo. The email marketing platform is fantastic.

If you’re in eCommerce and don’t use Klaviyo, you need to check it out. We’ve just scratched the surface of Klaviyo’s capabilities and it more than pays for itself.

We use Klaviyo for email marketing, which integrates well with Shopify. Their flows are already set up, it’s simply a matter of making small tweaks and pressing publish.

For MuskOx emails, we use Klaviyo, which provides a great way to design beautiful emails and intricately segment our customer base.

Email marketing is also really good for us. We use Klaviyo and have some basic flows (abandoned cart, welcome flow, launch flow) as well as some campaigns.

For email, we use Klaviyo; they offer many customization options and functionalities, which help create dynamic communications.

We use Klaviyo for email marketing, which is great— it lets us tailor our messages for particular groups of people.

Recent reports show that ‘email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available’ (Litmus, 2021).

For our emails, we use Klaviyo which has a direct integration with Shopify to automatically pull in all of our products We’ve created plenty of different templates and presets in the software to speed up the process of building the marketing from the ground up which otherwise takes up a lot of time from your day.

Our email marketing is very successful, the Bang Energy Drinks email you can see in the image had a click-through rate of 5.6%, an open rate of 27% and an unsubscribe rate of 0.05% which all fall above the average benchmarks for our industry.

We currently have an email subscriber list of 26,000 engaged customers and a combined social media following of 36,000 people that we can easily communicate with to introduce new product ranges and brands

Our other big sales channel — especially when it comes to retention — is email. We use Klaviyo to build out automated flows that are triggered based on customer actions on our site, and we try to tailor our messaging in kind, but lots of e-commerce businesses do that. Where we shine is our campaign emails. We send three every week, M-W-F, and other than a hero shot at the top showcasing one of our designs, we make no effort to sell products in these emails. They’re designed to educate, entertain, and delight.