The 32 Best Reviews Tools For Small Business [2024]

Pat Walls

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Updated: January 20th, 2022

Reviews is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular reviews tools.

Here they are:

1. Google My Business

Reach and engage with local customers across Google Search and Maps.

Additional details about Google My Business:

Pricing: Freemium
Twitter: @GoogleMyBiz
Website: https://www.google.com/business/

Businesses using Google My Business:

394 successful businesses are using Google My Business ➜

2. YotPo

A platform to gather content from their customers in the form of reviews, Q&As, photos and videos.

Additional details about YotPo:

Pricing: Freemium
Twitter: @Yotpo
Website: https://www.yotpo.com/

Businesses using YotPo:

3. Trustpilot

Customer review platform.

Additional details about Trustpilot:

Pricing: Freemium
Twitter: @Trustpilot
Website: trustpilot.com

Businesses using Trustpilot:

217 successful businesses are using Trustpilot ➜

4. Yelp

User reviews and recommendations of best restaurants, shopping, nightlife, food, entertainment, things to do, services and more.

Additional details about Yelp:

Pricing: Freemium
Twitter: @yelp
Website: yelp.com

Businesses using Yelp:

118 successful businesses are using Yelp ➜

5. Product Reviews

Add a customer review feature to your products.

Additional details about Product Reviews:

Pricing: Freemium
Website: https://apps.shopify.com/product-reviews/?ref=starter-story

Businesses using Product Reviews:

80 successful businesses are using Product Reviews ➜

6. Stamped.io

Collect product reviews, site reviews, and photo/video reviews.

Additional details about Stamped.io:

Pricing: Freemium
Twitter: @stamped_io
Website: https://stamped.io/

Businesses using Stamped.io:

70 successful businesses are using Stamped.io ➜

7. Product Hunt

A website that lets users share and discover new products.

Additional details about Product Hunt:

Pricing: Freemium
Twitter: @ProductHunt
Website: producthunt.com

Businesses using Product Hunt:

8. Judge.me

Fully featured review app with in-email review forms, pictures, social push, rich snippets, SEO page, and more.

Additional details about Judge.me:

Pricing: Freemium
Website: https://apps.shopify.com/judgeme/?ref=starter-story

Businesses using Judge.me:

9. G2 Crowd

Is a platform for users to share business software reviews in real-time.

Additional details about G2 Crowd:

Pricing: Freemium
Twitter: @g2crowd
Website: g2.com

Businesses using G2 Crowd:

10. Capterra

Capterra helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of the top software.

More About Capterra

Software solution for print and packaging manufacturers that helps to control costs and produce accurate estimates and quotes.

Compare top choices side‑by‑side
Get a snapshot of the software you're looking at and evaluate pros and cons with pricing info, features packages, and more. Check out a sample comparison below, or build your own!
Simplify your search with software help

Pricing Details

Pricing starts at $45.00 per user, per month.
They do not have a free version.
Price & Cost offers a free trial.

Additional details about Capterra:

Pricing: Freemium
Twitter: @Capterra
Website: capterra.com

Businesses using Capterra:

11. Glassdoor

A website where current and former employees anonymously review companies. Glassdoor also allows users to anonymously submit and view salaries as well as search and apply for jobs on its platform.

Additional details about Glassdoor:

Twitter: @Glassdoor
Website: glassdoor.com

Businesses using Glassdoor:

46 successful businesses are using Glassdoor ➜

12. airbnb

An American online marketplace and hospitality service brokerage company based in San Francisco, California, United States.

Additional details about airbnb:

Pricing: Freemium
Twitter: @Airbnb
Website: airbnb.com

Businesses using airbnb:

41 successful businesses are using airbnb ➜

13. TrustSpot

User Generated Content - The Easy Way.

Additional details about TrustSpot:

Pricing: Freemium
Twitter: @TrustSpot
Website: http://bit.ly/trustspot

Businesses using TrustSpot:

14. TripAdvisor

An online travel company which owns and operates a portfolio of online travel brands.

Additional details about TripAdvisor:

Pricing: Freemium
Twitter: @TripAdvisor
Website: tripadvisor.com

Businesses using TripAdvisor:

47 successful businesses are using TripAdvisor ➜

15. Smile.io

Reward programs for 20,000 merchants across the globe.

Additional details about Smile.io:

Pricing: Freemium
Twitter: @smilerewards
Website: https://smile.io/

Businesses using Smile.io:

16. Feedback Genius

Amazon seller feedback software

Additional details about Feedback Genius:

Pricing: Freemium
Twitter: @sellerlabs
Website: sellerlabs.com/feedback-genius/

Businesses using Feedback Genius:

9 successful businesses are using Feedback Genius ➜

17. CM Commerce

All-in-one ecommerce dashboard.

Additional details about CM Commerce:

Pricing: Freemium
Twitter: @getconversio
Website: https://cm-commerce.com/

Businesses using CM Commerce:

9 successful businesses are using CM Commerce ➜

18. Okendo

Capture customer product ratings and reviews, customer photos, videos, questions & answers and comments.

Additional details about Okendo:

Pricing: Freemium
Twitter: @GetOkendo
Website: https://www.okendo.io/

Businesses using Okendo:

19. Reviews.io

Review platform.

Additional details about Reviews.io:

Pricing: Freemium
Twitter: @reviews_experts
Website: reviews.io

Businesses using Reviews.io:

20. Feefo

Online reviews platform.

Additional details about Feefo:

Pricing: Freemium
Twitter: @Feefo_Official
Website: https://www.feefo.com/

Businesses using Feefo:

21. Thumbtack

An online service that matches customers with local professionals.

Additional details about Thumbtack:

Website: thumbtack.com

Businesses using Thumbtack:

22. Loox

A photo review app. It allows your customers to leave product reviews, but with pictures. Normally, people can only leave text feedback.

Additional details about Loox:

Twitter: @looxio
Website: loox.app

Businesses using Loox:

23. Shopper Approved

Customer review software.

Additional details about Shopper Approved:

Pricing: Freemium
Twitter: @ShopperApproved
Website: https://www.shopperapproved.com/

Businesses using Shopper Approved:

24. Power Reviews

Amplifying user-generated content and consumer feedback to improve the customer experience.

Additional details about Power Reviews:

Pricing: Freemium
Twitter: @PowerofReviews
Website: https://www.powerreviews.com/

Businesses using Power Reviews:

25. nicejob.co

Create social media buzz, improve your SEO and win more sales.

Additional details about nicejob.co:

Pricing: Freemium
Twitter: @NiceJobApp
Website: get.nicejob.co

Businesses using nicejob.co:

26. Delighted

Create and send CX surveys, track and analyze feedback, and take action.

Additional details about Delighted:

Pricing: Freemium
Twitter: @delighted
Website: delighted.com

Businesses using Delighted:

27. Orankl

Amazon's tools as a service.

Additional details about Orankl:

Pricing: Freemium
Twitter: @orankl_inc
Website: orankl.com

Businesses using Orankl:

28. Revi.io

Collect online reviews for e-commerce.

Additional details about Revi.io:

Pricing: Freemium
Twitter: @reviioen
Website: revi.io

Businesses using Revi.io:

29. Bazaarvoice

It provides software that allows retailers to add customer reviews to their websites.

Additional details about Bazaarvoice:

Pricing: Freemium
Twitter: @Bazaarvoice
Website: bazaarvoice.com

Businesses using Bazaarvoice:

30. Advocately

An intuitive platform for managing and mobilising your happiest customers.

Additional details about Advocately:

Pricing: Freemium
Twitter: @advocately
Website: advocate.ly

Businesses using Advocately:

31. Rivyo

Product reviews + photo Reviews + product question & answers.

Additional details about Rivyo:

Pricing: Freemium
Website: https://apps.shopify.com/rivyo-product-review

Businesses using Rivyo:

32. jvimobile

A full service digital marketing training area answering the phone and taking reservations in a dusty old reservation book.

Additional details about jvimobile:

Twitter: @jvimobile
Website: reputation.jvimobile.com

Businesses using jvimobile:

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile