biöm

I Launched A Dental Brand Anonymously And Grew It To $100K/Mo

May 13th, 2024
BowTiedGator
Founder, biöm
$100K
revenue/mo
2
Founders
3
Employees
biöm
from
started November 2022
$100,000
revenue/mo
2
Founders
3
Employees
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Hello! Who are you and what business did you start?

Hello my name is [redacted] but my internet friends call me Gator. I’m a dentist and I talk about oral health on twitter. Pseudonymous social media accounts are not without their critics, and many of them are justified. I come from a background of being heavily involved in the dental community, educating dentists from around the world. I started my account under a pseudonym for a few reasons, mainly out of respect for my staff and patients.

After receiving some attention and growth on twitter, I was repeatedly met with the question “when are you going to make a toothpaste?”. Long story short, that’s exactly what I did. It turns out a lot of people like it, and are receiving glowing reports at their annual dental checkups. So I started a business called Biöm.

biom

What's your backstory and how did you come up with the idea?

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