Mosspiration Biotech

How Two Scientists Created A Natural Air Freshener From Moss

April 13th, 2019
Henrik Toft Simonsen
$4K
revenue/mo
2
Founders
3
Employees
Mosspiration Biotech
from Hørsholm, Capital Region of Denmark, Denmark
started January 2016
$4,000
revenue/mo
2
Founders
3
Employees
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Note: This business is no longer running. It was started in 2016 and ended in 2024. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Mosspiration Biotech engineer mosses to produce fragrances, either for home decorative products or for chemical used in the perfume industry. I, Henrik Toft Simonsen, is one of the two founders of the company.

During 2015, we, the two co-founders Henrik and Hansol acknowledged that forming a small biotech company would be a great solution for their many crazy ideas. Based on research performed first at University of Copenhagen and later at the Technical University of Denmark, we established Mosspiration Biotech, IVS in January 2016.

The Fragrant Moss was made as part of a research project between 2011 and 2014. It led a happy life in the petri-dishes until 2016, when the idea of the "Natural Air Freshener" was launched. We collaborated with creative people in San Francisco throughout 2017 to get this right. After several attempts, we now have more fragrant versions and with even stronger fragrances within several types of glass jars.

Fragrant Moss as Natural Air Freshener was launched in January 2019 and now sells via Etsy and our own homepage. We currently do about $1,000 USD per month from our Fragrant Moss...

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