Tini Lux

How I Launched A Profitable Earrings Business In One Year

March 28th, 2019
Jackie Burke
Founder, Tini Lux
$260K
revenue/mo
1
Founders
1
Employees
Tini Lux
from New York, New York, USA
started November 2017
$260,000
revenue/mo
1
Founders
1
Employees
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Hello! Who are you and what business did you start?

My name is Jackie Burke and I am the founder of Tini Lux. Tini Lux is the first line of fashion earrings made specifically for people with metal allergies and sensitive ears.

Tini Lux is an e-commerce business and our customers are mainly women between the ages of 18 and 45 who were previously not able to wear earrings because of their sensitive skin or allergies.

I started my business in November 2017, the same month that I moved from Washington, DC to New Jersey, started a new job, AND was in the middle of planning a wedding. I got married in July 2018 and was working full time as an engineer the entire time, so to be honest, the first 9 months I barely put any time into my business and it showed. After July, I had a lot more free time outside of work and was able to focus on Tini Lux and at that point my business really started to noticeably grow.

In the 15 months since launch, and especially in the last 6 months, Tini Lux has continued to grow slowly but steadily each month and has gained a very loyal following. Some of my customers’ emails have actually made me cry! Many women, like me, hadn’t worn earrings in over a decade and are so...

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