My Niche Earring Brand Grew Over 10X To $4M/Year [Update]

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Jackie Burke

Founder, Tini Lux

$260K

revenue/mo

Founders

Employees

Tini Lux

tinilux.com

from New York, New York, USA

started November 2017

$260,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

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The ONE Thing: The Surprisingly Simple Truth Behind Extra... Gary Keller

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Want more updates on Tini Lux? Check out these stories:

1. How I Launched A Profitable Earrings Business In One Year (2019) ➜

2. How We've Grown Our Revenue 400% Through SEO And Word Of Mouth (2020) ➜

This is a follow up story for Tini Lux. If you're interested in reading how they got started, published about 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

I’m Jackie Burke, the founder & CEO of Tini Lux. We make earrings that ACTUALLY work for sensitive ears.

I started Tini Lux in 2017 because I had incredibly sensitive ears and I could not find any earrings that I could wear comfortably. I tried every pair of hypoallergenic earrings on the market and they all caused painful reactions.

After YEARS of trying & failing (and talking to lots of other people who complained about the same issue) I discovered information on titanium through a dental implant manufacturer. I learned about how it is non-reactive and therefore the safest metal for the human body. That was my lightbulb moment to create cute fashion earrings with titanium (something no one else had ever done) and from there Tini Lux was born.

I started Tini Lux with one pair of titanium studs called the “starter studs” (which we’ve...

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