Tini Lux

How We've Grown Our Revenue 400% Through SEO And Word Of Mouth

Jackie Burke
Founder, Tini Lux
$260K
revenue/mo
1
Founders
1
Employees
Tini Lux
from New York, New York, USA
started November 2017
$260,000
revenue/mo
1
Founders
1
Employees
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Hello again! Remind us who you are and what business you started.

I am the founder of Tini Lux, the first line of 100% non-allergenic fashion jewelry. I started this business because I had extremely sensitive ears, and every pair of earrings I tried to wear (even “hypoallergenic earrings” or “nickel free earrings”) gave me a painful reaction. After years of not wearing earrings, I started doing some research on why earrings bother my ears, and in the process, I learned about the unique properties of titanium. Titanium is one of the only metals that doesn’t react with the human body (which is why it is commonly used for medical implants). I found a pair of basic titanium studs and was so excited when I found that they didn’t bother my ears at all! I wanted to buy more titanium earrings, but I couldn’t find any. At that point, I decided to create a line of titanium earrings for myself and all the women like me who just wanted to be able to wear earrings without pain. From there, Tini Lux was born.

Earrings are still our main product, and our studs in particular are extremely popular. We recommend all of our customers start out with a pair of studs so that their earrings can properly...

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