B2 B Sales App

9 B2 B Sales App Success Stories [2024]

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Updated: October 6th, 2024

A B2B sales app is software used by sales professionals to manage leads, create orders, generate quotes and close deals.

According to statistics, 72% of B2B buyers highly value the convenience of self-service access to accounts and orders.

A B2B sales app may have features such as an automated lead generation system, a lead scoring system, and automated follow-ups, to help the sales professionals improve sales performance by speeding up the ordering process. Another feature may be the ability to give customers access to the salespersons' product catalog so that they can self-order conveniently.

If you're thinking about starting a B2B sales app, start by validating the idea by reaching out to sales professionals for recommendations, and check to see what they say about particular solutions they might already be using.

In this list, you'll find real-world B2B sales app success stories and very profitable examples of starting a B2B sales app that makes money.

1. SalesScreen ($8M/year)

Sindre Haaland, the founder of SalesScreen, initially started as a consultancy company doing mobile and website projects to finance the development of his SaaS business. The idea for SalesScreen came when they integrated their second SaaS, an infoscreen solution, with their sales reporting tool, creating a real-time visualization of sales data that motivated and excited sales teams. Today, SalesScreen has grown to have thousands of sales teams relying on their platform, and they are closing in on $10,000,000 in recurring revenue.

How much money it makes: $8M/year
How much did it cost to start: $10K
How many people on the team: 45

Our Journey On How We Founded A Sales Gamification SaaS And Scaled It To $10M ARR

Sales gamification SaaS SalesScreen, founded in 2011, has grown to close in on $10m in recurring revenue and operates in 26 countries, having used its customer-focused approach to identify market demand and build a gamification platform with motivational elements.

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2. Badger Maps ($5M/year)

Steve Benson, the founder of Badger Maps, came up with the idea for his business after realizing the need for a software solution that combined a map, routing algorithm, calendar, and customer data for field sales teams. With his background in sales, Benson saw an opportunity to create a product that would save field sales teams time and improve their efficiency. Now, 7 years later, Badger Maps is making $3.3 million a year and has 60 employees.

How much money it makes: $5M/year
How many people on the team: 42

Badger Maps: Building A Sales Route Planning App To $3.3M ARR

Badger Maps founder and CEO Steve Benson created a complete field sales app to help sales teams save time by combining Google Maps, CRM data, route optimization, schedule planning, and lead generation, resulting in the company earning $3.3 million annually and employing 60 people.

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3. FlowChat ($1.2M/year)

After selling their first software company and facing intense burnout, Chris Baden and his partners identified two key pain points—finding quality leads and ensuring consistency—through interviews with 40 business owners. Combining their sales expertise with Bruno Domingues' automation, they transformed FlowChat into a tool now generating over $1 million in annual revenue.

How much money it makes: $1.2M/year
How much did it cost to start: $0
How many people on the team: 14

We've Sold $3M Over The Last 2.5 Years With Our Lead Generation Tool

Generate over $3 million in organic sales and achieve a $100k+ monthly revenue in just 4 months by leveraging FlowChat's powerful automated social media workflows and B2B sales tools, with insider tips and scripts included.

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4. CASTANET ($732K/year)

Started reaching out to people he knew who either owned a business or had higher-up positions in a business in order to brainstorm business ideas. A consistent theme that came up was lead generation. There's always a big demand for good leads and salespeople are willing to pay.

How much money it makes: $732K/year
How much did it cost to start: $100
How many people on the team: 0

How I Built A LinkedIn Outreach Tool That Generated $61K MRR Before Getting Acquired

Discover how an aspiring founder turned countless failed projects into a $61,000/month LinkedIn outreach tool by leveraging strategic networking, relentless customer engagement, and a savvy reseller model to scale rapidly without hiring a single employee.

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5. CompanyHub ($480K/year)

Abhishek A Agrawal, the founder of Integrately and CompanyHub, initially started with a service-based software company in 2010. After struggling with finding a suitable and user-friendly CRM for his sales team, he decided to build his own CRM, CompanyHub. Recognizing the need for easy integrations between different apps, Agrawal launched Integrately, which quickly acquired approximately 1,500 paid customers within a month of its beta launch. The success of these ventures validated the idea that people are searching for simple and automated processes.

How much money it makes: $480K/year
How much did it cost to start: $100K
How many people on the team: 20

How We Created A $40K/Month 1-Click Integrations Platform

Integrately founder Abhishek A Agrawal built a 1-click integration platform which acquired around 1,500 paid customers within the first month of its launch, showing that people are looking for an easy way to automate their processes.

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7. Findymail ($30K/year)

Built an email finder tool for Twitter called Scrappybird. He realized it was too niche and expanded to the lead generation space – Findymail.

How much money it makes: $30K/year
How much did it cost to start: $100
How many people on the team: 0

My Side Project Hit $2,500 MRR In Just 3 Months

Findymail founder Valentin Wallyn shares how he went from being a teenage gamer creating digital currency to building successful SaaS businesses, with his latest venture reaching $2,500 in monthly recurring revenue just months after launching.

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8. VCbacked ($18K/year)

By noticing the limitations in existing lead databases like Cyberleads and Who Raised?, the founder of VCbacked pinpointed a niche need for more tailored and comprehensive contact information for B2B companies, leading to a $1.5K MRR venture.

How much money it makes: $18K/year
How much did it cost to start: $1K
How many people on the team: 0

How I Started A $18K/Year Side Project Collecting VC-Funded Startup Leads

As an aspiring founder, learn how the Boring Founder built VCbacked, a profitable sales enablement software business that provides access to data on thousands of Venture capital-funded startup founders, with a current monthly revenue of $1.5K and plans for future growth through reinvestment.

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9. Magic Sales Bot ($12K/year)

Ryan Doyle, a sales rep turned tech founder, came up with the idea for his business, Magic Sales Bot, while working in sales and realizing the need for better sales research tools. After quitting his job and teaching himself to code, Ryan launched Magic Sales Bot, which automates sales research for reps at B2B software companies and helps them prioritize leads. Since its launch in 2020, the business has steadily grown at a rate of 10-20% per month.

How much money it makes: $12K/year
How much did it cost to start: $50
How many people on the team: 1

From Sales Rep To Engineer: I Quit My Job To Build The Software I Wish I Had In My Sales Career

Former sales rep-turned-startup founder Ryan Doyle started SaaS tool Magic Sales Bot in 2020 to automate sales research for reps at B2B software companies, and since November 2021, it has been steadily growing about 10-20% a month, with a recent $1k MRR and a future cornerstone feature that will automate prospecting.

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