The 25 Best Design Tools For Small Business [2024]

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Updated: January 20th, 2022

Design is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular design tools.

Here they are:

1. Canva

Canva is a free-to-use online graphic design tool. You can use it to create social media posts, presentations, posters, videos, logos, and more.

Additional details about Canva:

Pricing: Freemium
Twitter: @canva
Website: https://www.canva.com/

Businesses using Canva:

980 successful businesses are using Canva ➜

2. Adobe Suite

Create, deliver and optimize content and applications.

Additional details about Adobe Suite:

Pricing: Freemium
Twitter: @Adobe
Website: http://www.adobe.com/

Businesses using Adobe Suite:

659 successful businesses are using Adobe Suite ➜

3. Figma

Collaborative interface design tool.

Additional details about Figma:

Pricing: Freemium
Twitter: @figmadesign
Website: figma.com

Businesses using Figma:

349 successful businesses are using Figma ➜

4. Sketch

Design toolkit.

Additional details about Sketch:

Pricing: Freemium
Twitter: @sketchapp
Website: https://www.sketchapp.com

Businesses using Sketch:

87 successful businesses are using Sketch ➜

5. Gimp

GNU image manipulation program.

Additional details about Gimp:

Pricing: Freemium
Twitter: @GIMP_Official
Website: gimp.org

Businesses using Gimp:

40 successful businesses are using Gimp ➜

6. pixlr

Cloud-based set of image tools and utilities, including a photo editor, a screen recorder, and a photo sharing service.

Additional details about pixlr:

Pricing: Freemium
Twitter: @pixlr
Website: https://pixlr.com/

Businesses using pixlr:

41 successful businesses are using pixlr ➜

7. 99designs

Logos, web, graphic design and more.

Additional details about 99designs:

Pricing: Freemium
Twitter: @99designs
Website: https://99designs.com/

Businesses using 99designs:

44 successful businesses are using 99designs ➜

8. Pic Monkey

Create photos, logos, social media graphics, and facebook covers.

Additional details about Pic Monkey:

Pricing: Freemium
Twitter: @PicMonkey
Website: picmonkey.com

Businesses using Pic Monkey:

9. Invision

Digital product design platform.

Additional details about Invision:

Pricing: Freemium
Twitter: @InVisionApp
Website: https://www.invisionapp.com/

Businesses using Invision:

10. Affinity Designer

Photo editing and graphic design for creative professionals.

Additional details about Affinity Designer:

Pricing: Freemium
Twitter: @affinitybyserif
Website: affinity.serif.com

Businesses using Affinity Designer:

11. Divi

It's a complete design framework that allows you to design and customize every part of your website from the ground up.

Additional details about Divi:

Pricing: Freemium
Twitter: @elegantthemes
Website: elegantthemes.com/gallery/divi

Businesses using Divi:

17 successful businesses are using Divi ➜

12. Over

Add beautiful text & artwork to photos.

Additional details about Over:

Pricing: Freemium
Twitter: @over
Website: madewithover.com

Businesses using Over:

13. Inkscape

A Free and open source vector graphics editor for GNU/Linux, Windows and MacOS X. It offers a rich set of features and is widely used for both artistic and technical illustrations such as cartoons, clip art, logos, typography, diagramming and flowcharting.

Additional details about Inkscape:

Twitter: @inkscape
Website: inkscape.org

Businesses using Inkscape:

11 successful businesses are using Inkscape ➜

14. Gem Pages

Drag and drop page builder for Shopify.

Additional details about Gem Pages:

Pricing: Freemium
Website: https://gempages.net/

Businesses using Gem Pages:

15. Design Pickle

Unlimited graphic design service.

Additional details about Design Pickle:

Pricing: Freemium
Twitter: @designpickle
Website: designpickle.com

Businesses using Design Pickle:

16. Hypervisual Page Builder

Build landing and product pages.

Additional details about Hypervisual Page Builder:

Pricing: Freemium
Website: apps.shopify.com/hypervisual

Businesses using Hypervisual Page Builder:

17. Crello

The easiest online design tool to create animations and graphics for social ads. Create images, videos, and animations to suit your marketing needs.

Additional details about Crello:

Twitter: @crelloapp
Website: crello.com

Businesses using Crello:

18. Procreate

A raster graphics editor app for digital painting developed and published by Savage Interactive for iOS and iPadOS.

Additional details about Procreate:

Twitter: @Procreate
Website: procreate.art

Businesses using Procreate:

19. ESHA

Food labeling software, supplement labeling software & diet analysis software.

Additional details about ESHA:

Pricing: Freemium
Twitter: @esharesearch
Website: esha.com

Businesses using ESHA:

20. Glorify

New all-in-one Graphic Designing tool specifically made for every online marketer.

Additional details about Glorify:

Pricing: Freemium
Twitter: @GlorifyDesign
Website: glorifyapp.com

Businesses using Glorify:

21. Snappa

Cloud-based graphics editor for social media, personal, and marketing purposes.

Additional details about Snappa:

Twitter: @snappahq
Website: snappa.com

Businesses using Snappa:

22. Flipsnack

A cloud-based publishing tool that allows you to create and upload many different types of publications.

Additional details about Flipsnack:

Twitter: @flipsnack
Website: flipsnack.com

Businesses using Flipsnack:

23. Ipiccy

Edit your pictures, apply photo effects, add text and paint!

Additional details about Ipiccy:

Pricing: Freemium
Twitter: @ipiccy
Website: ipiccy.com

Businesses using Ipiccy:

24. Motifmate

Shopify desktop theme editor.

Additional details about Motifmate:

Pricing: Freemium
Twitter: @motifmate
Website: https://motifmate.com/

Businesses using Motifmate:

25. Penji

A dependable on-demand design service that helps marketing teams receive unlimited graphic design, unlimited revisions, all at one flat monthly rate.

Additional details about Penji:

Pricing: Freemium
Twitter: @dotpenji
Website: penji.co

Businesses using Penji:

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile