Sheets & Giggles

Starting A Bed Sheet Business Making $600K In First 8 Months

January 1st, 2019
Colin McIntosh
Founder, Sheets & Giggles
$200K
revenue/mo
1
Founders
6
Employees
Sheets & Giggles
from Denver, Colorado, USA
started May 2018
$200,000
revenue/mo
1
Founders
6
Employees
market size
$26.1B
avg revenue (monthly)
$1.74M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Shopify, Slack, Klaviyo
time investment
Full time
pros & cons
35 Pros & Cons
tips
14 Tips
Discover what tools recommends to grow your business!
platform
email
reviews
productivity
crm
Discover what books Colin recommends to grow your business!
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Hello! Who are you and what business did you start?

I’m Colin McIntosh, Founder & CEO of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in May 2018 on Indiegogo with our first product: lyocell bed sheets made from eucalyptus trees.

Our bedding is softer than cotton, more breathable, and more moisture-wicking, and it also uses up to 95% less water than cotton sheets to make. (Major trade-off: it’s generally more expensive than cotton, and you have to take better care of it [no bleach, cold wash, low heat, etc.].)

In our first 6 months in business, we received over 6,000 orders and nearly half a million dollars in revenue, and in September we won first place at Denver Startup Week 2018. In October, we began shipping preorders and got about 4,500 out the door, and we’re still catching up with demand! Nearly ⅘ of our customers are women, and more than half are in their 20s and 30s.

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