Protein Powder Business

5 Protein Powder Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Protein powder is a popular nutritional supplement that helps build muscle, repair tissue, and can make enzymes and hormones. More people prefer protein powder owing to its health benefits.

Therefore, starting a protein powder business in 2024 can be a viable idea.

To start the business, perform market research and make a perfect protein shake recipe. Create a marketing strategy and partner with distributors to help cover a wider market.

In this list, you'll find real-world protein powder business success stories and very profitable examples of starting a protein powder business that makes money.

1. VADE Nutrition ($6M/year)

Joe Johnson, a former athlete and entrepreneur, came up with the idea for VADE Nutrition while sitting beside his wife Megan's hospital bed. They wanted to create a convenient solution for consuming protein powder on the go, which led to the development of Dissolvable Protein Scoops. After facing challenges with manufacturing and finding the right partners, VADE Nutrition has grown to be sold on various e-commerce platforms and has even landed a deal on Shark Tank. The company continues to attract and retain customers through engaging on social media and offering high-quality, convenient products.

How much money it makes: $6M/year
How many people on the team: 7

How I Started A Protein Powder Business And Landed Shark Tank

VADE Nutrition provides on-the-go consumers with convenient and portable Dissolvable Protein Scoops featuring 20 grams of protein, 4.4 grams of branch chain amino acids and only 90 calories, which has expanded from selling only through the website to retail stores and e-commerce sites such as Amazon, BodyBuilding.com, Groupon and GNC.com, culminating in a successful Shark Tank pitching to get a deal with Mark Cuban and A-Rod.

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2. Human Tonik ($2.4M/year)

Adam Wright, the founder of SuperGreen TONIK, came up with the idea for his business after struggling with chronic fatigue and a lack of nutritional supplements that met his needs. With his background in web development and digital marketing, he decided to create a greens powder that provided the ingredients he desired and tasted good. Since its launch in August 2019, the brand has seen significant growth and aims to achieve 7-figure revenue in its second year.

How much money it makes: $2.4M/year
How much did it cost to start: $50K
How many people on the team: 1

How I Created A $30K/Month Greens Superfood Powder Supplement

SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.

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3. Protein Package ($1.08M/year)

At the age of 17, George Greenhill came up with the idea for Protein Package while facing the challenge of finding affordable and customizable healthy snacks. He invested all of his birthday money into stock and taught himself to code to build the website, and within a week, he had already doubled his initial investment, validating the idea for the pick and mix store of protein bars and snacks. Now, at 21 years old, Protein Package has achieved over £1 million in annual turnover and continues to experience rapid growth.

How much money it makes: $1.08M/year
How much did it cost to start: $300
How many people on the team: 4

I Started A $1.08M/Year Snacks Ecommerce At 17 [With Only $300]

How a 17-year-old founded a successful snacks eCommerce, with over 400% YoY growth for the past four years, reinventing the traditional 'pick and mix' for health-conscious consumers and offering an unrivaled choice of quality brands at the best prices when mixing and matching.

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4. Dioxyme ($840K/year)

Marc and Bennett Schneider, father and son co-founders of Dioxyme, came up with the idea for their business after realizing that most of the supplements they tried had no effect. Marc, being a surgeon and scientist, conducted extensive research on nutraceuticals and discovered certain ingredients that had proven efficacy. He combined these ingredients to create a formula that not only worked but surpassed their expectations in terms of strength, power, and endurance.

How much money it makes: $840K/year
How much did it cost to start: $300K
How many people on the team: 4

My Son & I Started A $840K/Year Supplements Brand

Father-son duo Marc and Bennett Schneider created Dioxyme, a small-batch, craft nutritional supplement brand that caters to pro-athletes and their unique needs, which earned $840K in yearly revenue, with a 45% repurchase rate.

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5. Bluebird Provisions ($635K/year)

After being told he would never run again due to a foot injury, the founder of Bluebird Provisions Bone Broth healed his foot and got back to winning ultra marathons using bone broth. Fueled by his conviction to share this healing elixir, he quit his job and started Bluebird Provisions. Now, the brand is the fastest-growing bone broth brand in North America, with monthly revenues of $49,000 and a 5000% increase in customer base since its inception.

How much money it makes: $635K/year
How much did it cost to start: $30K
How many people on the team: 1

How I Healed My Injury With Bone Broth And Bootstrapped A $540K/Year Business

Bluebird Provisions Bone Broth is North America's fastest-growing bone broth brand, doing 49,000 per month and growing 50% YoY, with 5000% growth in customer base since starting, thanks to an SEO-focused strategy, email marketing, referrals, and Amazon.

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Read by 3,963 founders