VADE Nutrition

How I Started A Protein Powder Business And Landed Shark Tank

June 8th, 2019
Joe Johnson
Founder, VADE Nutrition
$500K
revenue/mo
2
Founders
7
Employees
VADE Nutrition
from East Lansing, Michigan, USA
started March 2016
$500,000
revenue/mo
2
Founders
7
Employees
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Hello! Who are you and what business did you start?

My name is Joe Johnson. Along with my wife Megan, we are the founders of VADE Nutrition.

We provide the most convenient, portable, and hassle-free way to take powdered beverages for consumers who have an on the go lifestyle with our Dissolvable Protein Scoops – pre-measured servings of protein powder wrapped entirely in dissolvable packaging made of an edible food grade film. The film itself is completely tasteless and colorless. It is made up of food binders that are found in common foods and vitamins. We believe in being completely transparent, which is why we list every ingredient of both the powder and the film on each and every bag that we sell.

Our Dissolvable Protein Scoops are made of premium 100% Whey Protein Isolate. We believe that superior convenience needs to be matched by superior quality, which is why each serving of our Dissolvable Protein Scoops contain 20 grams of protein and 4.4 grams of branch chain amino acids while only having 90 calories, 1 gram of carbs, 0 fat and 0 sugar. Our product is also gluten free and lactose free. Our bags come with 30 servings. The 30 serving bags come in either chocolate, vanilla or combo, which...

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