Online Fitness Business

15 Tips For Starting A Successful Online Fitness Business (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own online fitness business? Here are some tips you should know:

Learn more about starting an online fitness business:

Where to start?

-> How much does it cost to start an online fitness business?
-> Pros and cons of an online fitness business

Need inspiration?

-> Other online fitness business success stories
-> Marketing ideas for an online fitness business
-> Online fitness business slogans
-> Online fitness business names
-> Online fitness business Instagram bios

Other resources

-> Profitability of an online fitness business

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting an online fitness business:

#1: Haley Perry, founder of Endorphitness:

We chatted with with Haley, founder of Endorphitness ($10K/month). In our interview, Haley says:

I started my career in the personal training space, only to recognize that the number of hours I put into training was a direct correlation of how much money I could make.

Additionally:

I spend my days building out systems so that when a team is necessary, everything is already in place.

Further:

Be willing to suck at the beginning, be willing to fail your way through tough times to make it out the other side stronger than you were.

Read the full interview ➜

#2: Stephen Bilko, founder of Exercise Simple:

We chatted with with Stephen, founder of Exercise Simple ($0/month). In our interview, Stephen says:

Don't stop, don't quit, go after it, chase your dreams. You’ve got to, not only just believe those, but they’ve got to make up the fabric of your being.

Read the full interview ➜

#3: Kyle Bergman, founder of Sweat from Home:

We chatted with with Kyle, founder of Sweat from Home ($25K/month). In our interview, Kyle says:

We were able to hit the ground running because we had an existing, loyal community that loved taking our classes in person.

Additionally:

A huge form of acquisition for us was bringing on amazing coaches who also had a strong and loyal following from their pre-COVID coaching days.

Read the full interview ➜

#4: Stephen Bilko, founder of Exercise Simple:

We chatted with with Stephen, founder of Exercise Simple ($0/month). In our interview, Stephen says:

We bought the domain name that day. We contacted a branding specialist. And a month later, we filmed, what essentially would be our pilot. So this is many years in the making, to actually get to the point where we launch a live app to the world.

Read the full interview ➜

#5: Tobias Young, founder of Tobias Young Fitness:

We chatted with with Tobias, founder of Tobias Young Fitness ($50K/month). In our interview, Tobias says:

Always make sure that there are clear boundaries and tasks for each person on the team if you choose to partner up with someone.

Read the full interview ➜

#6: Tobias Young, founder of Tobias Young Fitness:

We chatted with with Tobias, founder of Tobias Young Fitness ($50K/month). In our interview, Tobias says:

f you try to speak to everyone, you speak to no one. As soon as you choose who you would like to work with, then you have to do your research on where they hang out, where they shop, what type of cars they drive, what their hobbies are, and so on.

Read the full interview ➜

#7: Tobias Young, founder of Tobias Young Fitness:

We chatted with with Tobias, founder of Tobias Young Fitness ($50K/month). In our interview, Tobias says:

Stay flexible and adaptable. The market changes fast, so be ready to adjust strategies based on what's working and current trends.

Read the full interview ➜

#8: Serena Jenkins - Hannah, founder of Serena Hannah Athletics:

We chatted with with Serena, founder of Serena Hannah Athletics ($14K/month). In our interview, Serena says:

The most challenging aspects of designing the products were the time difference and the language barrier at times. You must be very specific about what you want, which is something I had to learn. I’ve never been asked to be that specific before.

Additionally:

The best way to get into the growth phase is to begin to hire help. This will allow you to step out of the self-employed phase (where you must do all tasks yourself) and allow you the space you need to create.

Further:

My biggest mistake was spending the entire $10,000 on everything but marketing and sales. If I could do that over I would have started with WAY less money invested and spent the MAJORITY of it on marketing and ads for sales.