365+ Online Fitness Business Names

Updated: March 21st, 2025

So, you've come up with the perfect online fitness business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your online fitness business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best online fitness business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your online fitness business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Online Fitness Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of online fitness business name ideas for free using our business name generator and instantly check domain availability.

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Ideas

Catchy online fitness business name ideas

  • Perfect Form Fitness
  • Fit Foundations
  • Primers Fitness
  • More Motivation
  • Gym Gems
  • Formation Fitness
  • Atomic Bombs
  • Ignition Fitness
  • Heart Happy
  • Space Wellness
  • Power-full
  • The Training Room
  • Power Fit Kids
  • Runtastic
  • Excellence Health
  • Horsepower
  • Iron Gloves Boxing
  • Made of Muscle
  • The Lift Station
  • Prime Gear Gym
  • Daily Dose
  • Core Power Yoga
  • The Gym Life
  • Cardio Queens
  • Peak Condition
  • Perfect Fit
  • Intense Fitness
  • Maxman’S Gym
  • Vision Fitness
  • Straight Blast Gym
  • Gym World
  • Light Bulbs
  • Mountainside Fitness
  • Kardio Kings
  • Wegofit Crew
  • Power Up
  • Xtreme Body Gym
  • Category 5
  • Rockburner Gym
  • Well + Good
  • Pythons
  • Storm Sweat
  • Hercules Fitness House
  • Results Only
  • Gym Guys
  • Fitness Together
  • Strive Personal Fitness
  • Foodily
  • Surge Status
  • 360 Gym And Fitness
  • Beast Mode
  • Shaped-Up Fitness Club
  • Physically Fit
  • Harmony Manfit Gym
  • Lethal Ladies
  • Vision Quest Sport and Fitness
  • Honey Bees
  • ACME Pilates
  • Evolution Fitness
  • From Hair To Eternity
  • Strength Union
  • Unique Physique
  • Fresh And Fit
  • GoGo Fitness
  • Gym Time
  • South End Fitness
  • Basis
  • Rock Spot Climbing
  • Zero Machine Crossfit
  • More Love Letters
  • New Age Fitness
  • Flow Fitness
  • Metroflex Gym
  • Muscle Cuts
  • 24-7 Gym
  • Fitness Founders
  • Lifetime Gym
  • Charity Miles
  • Crossfit Xperience Gym
  • Tuff Feet Gym
  • The Fitness Experts
  • Charter Fitness
  • Reformed Pilates
  • BFit Gyms
  • Stayfit Labs
  • One 30 Fitness
  • Perfect Fitness
  • Gale Force
  • Fitness Formula
  • Irresistible Build Labs
  • Wildfire Fitness

Creative online fitness business name ideas

  • Vortex Fitness
  • Fit Friends
  • Healthy Abbs Palace
  • Pin Up CrossFit
  • Pure Barre
  • MyFitnessPal
  • Fly Fitness
  • Elevate Yoga & Wellness
  • Global Power Gym
  • RunKeeper
  • FitIST
  • CrossFIT Primal Energy
  • Lemon Drops
  • Brickfit Fams Gym
  • Wheeler Fitness
  • Vive Fitness
  • Fitness For All
  • Back For More
  • Motion Makers
  • Patients Like Me
  • Quality Life Fitness
  • Finding Fitness
  • Healthy Hustle
  • Health And Wealth
  • Get Fit Gym
  • Everybody Fights
  • Golden Hour Gym
  • More Power
  • Step by Step
  • Fit And Fab
  • Me Fitness Studios
  • Powers That Be
  • Fitness Evolution
  • Fitness Formers
  • Chisel Body Lab
  • Wildcats
  • Industrial Strength Gym
  • Forged Strength
  • Curves Evolution Gym
  • Super Strength
  • The Fitness Crew
  • The AERO Space
  • Blood, Sweat and Cheers
  • Lightning Bolts
  • No Quit Fitness
  • Experience Fitness
  • Blue Apron
  • Pumped And Proud
  • The Hive Fitness
  • LoseIt!
  • Power Play
  • BlissMo
  • Mop Top Shop
  • Crunch Fitness
  • Casual Fitness
  • Toxic Thunders
  • Heads You Win
  • Misfit Fitness
  • Daily Burnout
  • Camelback Gym
  • Firm Feets Gym
  • Recreate Fitness
  • Sizzle and Sweat
  • Podium Fitness
  • Fit Curves Station
  • Omada Health
  • The Motivation Spot
  • Soul Cycle
  • Anytime Fitness
  • Knockout Fitness
  • White Sharks
  • Mega Burn Fitness
  • Freshest Fitness
  • Razor Cuts
  • Glamour Gym
  • YouFit Health Clubs
  • Hoosierdaddies
  • Worth The Weight
  • Fitness for 40 Plus
  • Whole Body Fitness
  • Dream Big Fitness
  • Lumberjack Fitness
  • Buzzed Basters
  • Fat Burns Reshapers
  • Staying Power
  • Rise And Shine Gym
  • Your Way Fitness
  • Healthguru
  • Elemental Fitness
  • Fitocracy
  • Lion’S Den Fitness

Learn more about starting an online fitness business:

Where to start?

-> How much does it cost to start an online fitness business?
-> Pros and cons of an online fitness business

Need inspiration?

-> Other online fitness business success stories
-> Marketing ideas for an online fitness business
-> Online fitness business slogans
-> Online fitness business Instagram bios

Other resources

-> Profitability of an online fitness business
-> Online fitness business tips

Funny Online Fitness Business Names

  • Livin’ in the Zone
  • V Shape Fitness
  • Fitfam Gym
  • DailyBurn
  • Fitness Core Lab
  • Volcanoes
  • EcoPower Fitness
  • Twerk in Style Fitness
  • The Second Space
  • Momentum Studio
  • Independence Gym
  • Sweet Momentum
  • NatureBox
  • Classic Creek
  • Fit For Me
  • Fulcrum Fitness
  • Way of Life
  • Elite Fitness Training
  • Freaky For Fitness
  • Gym Goers
  • Platinum Fitness
  • X Gym
  • Waybeat Physiques Gym
  • Blast And Burn
  • Atomic Kitten
  • The Fitness League
  • Urals Body Labs
  • Glamourous Fitness
  • From Fit To Fitter
  • The Fitness House
  • Fooducate
  • Marauders
  • Unisex Fitness Xplorers
  • Wake And Workout
  • Endomondo
  • Farmigo
  • Tone Time
  • Find Your Fit
  • Power Performance
  • Healthy Happenings
  • Millennial Fitness
  • Keep Fit Lab
  • Strength Squad
  • Happy Health
  • Tangible Fitness
  • ShapeUp
  • TriCore Fitness
  • Mediavine
  • Longevity Life Zone
  • Fit Club Magnates
  • Urban Wellness
  • Point Gym
  • American Top Team
  • AllStar Fitness
  • Gym Guides
  • Roaring Rebels
  • Off the Top
  • Rapid Fitness Reshapers
  • Fast And Fit
  • Cardio And Weight Place
  • Gym Gurus
  • Prime Gears Gym
  • Physiques Gym
  • No Grease
  • Core Fitness
  • The Future Of Fitness
  • The Sweat Zone
  • Gold Medal Fitness
  • Lab5 Fitness
  • Fit Formula
  • Urban Kinetics
  • Crush it Fitness
  • Howling Hyenas
  • Fitness Underground
  • Pearl Courts
  • Boundless Bodies
  • EveryMove
  • Tri Fitness
  • Blast Past
  • Fabulous And Fit
  • Flexed
  • Fit Sense Hub
  • Go Global Gym
  • HealthTap
  • Fitness Freaks
  • Go Go Gym
  • Food52
  • Brute Force
  • With All Our Might
  • Push For Pads Gym
  • Hard Knocks Gym

Cool online fitness business name ideas

  • Persian Princesses
  • Fitpro Body Lab
  • First Place Fitness
  • The Physique Pyramid
  • The Fitness Pyramid
  • The Daily Workout
  • Peak Performance
  • Sunrise Gym
  • Gym Hero
  • Reshapes Lounge
  • Fitness Connection
  • Alpha Builds Gym
  • Evolv Fitness
  • Fit Arms Crew
  • Motivation Masters
  • Mustangs
  • LifeKraze
  • Big League Fitness
  • Raising Stars Fitness
  • Cardio Kings
  • Top Spotting
  • Rogue Training
  • Map My Fitness
  • FitOrbit
  • Iron Lifters
  • Fit For Life
  • The Pamper Gym
  • KnockOut Knights
  • Legends
  • Aware Fitness
  • Core Cross Fit
  • Rain Fitness
  • Curves
  • Gym Rats
  • Tough Luck
  • Everest
  • High Flying Fitness
  • Championship Fitness
  • Fitness Builders Gym
  • Peas in a Pod
  • GymPact
  • Gladiators
  • Gym Machines
  • GoPerformance
  • The Corner Gym
  • Feel Good Fitness
  • HUB Fitness
  • Hot Rod Fitness
  • Resistance Sports
  • Burned Physiques Gym
  • TruHIT
  • The Bar Method
  • Cruze Fitfare
  • Gym Palace
  • DailyMile
  • Pure Vibes Fitness
  • Club Physico
  • Community Fitness
  • Greatist
  • The Fitness Hut
  • Desert Storm
  • No Fail Fitness
  • Hot Hurricanes
  • Fitness For Less
  • Bleeding Hearts Kettlebell
  • Republic Fitness
  • Evolve Fitness
  • Retrofit
  • Evolve Dance & Fitness
  • Flirty Girl Fitness
  • Snap Fitness
  • XSport Fitness
  • One Stop Workout
  • The Workout Zone
  • The Greatful Sweat
  • Redbeard Barbell
  • Row House
  • Accelerate
  • Fitness Revolution
  • The Train Station
  • Fit Don’T Quit
  • Body Designs Fitness
  • Health To You
  • Gym 100 Lab
  • Amped Up
  • Gazelles
  • Energy Fitness Concepts
  • Ability 360 Sports
  • Friendly Fitness
  • Tangled up Fitness
  • Get Outdoors Fitness

Unique online fitness business name ideas

  • Thunderbirds
  • Fitness 1 Gym
  • Fit Packs Labs
  • Available Interactive Place
  • The Serial Cyber
  • Electronically Spot
  • Viewable Site Group
  • Safe Web Group
  • Offline Virtual
  • The Easier Web
  • The Searchable
  • Electronic Place
  • Availahle Virtual Collective
  • Cyber Co
  • EditorialOnline
  • Sociological Cyberspace Pro
  • Web Co
  • Offline On Screen
  • Electronic Collective
  • The America Cyber
  • Cyberspace Collective
  • Offline Electronically Collective
  • America Internet Group
  • Latest
  • Digital Group
  • The Content
  • Editorial Cyber Co
  • The Content Website
  • America Interactive Pro
  • The Manual
  • Serial Cyberspace Trading Co
  • Informix Virtual Pro
  • Businessweek Electronically Collective
  • The Manual Electronically
  • PublishedOnline
  • The Going Cyber
  • Worldwide Electronic Pro
  • The Latest Cyberspace
  • The Sociological Site
  • Searchable Website
  • Entirety Internet
  • Site Place
  • Businessweek
  • The Published
  • Comfortable Website Collective
  • The Going Electronically
  • ContentOnline
  • Going Web
  • Offline
  • Interactive Electronically Co
  • Offline Open University
  • Inside Online
  • SociologicalOnline
  • Website Co
  • Viewable Internet Trading Co
  • Cyberspace Trading Co
  • Entirety Cyberspace Spot
  • Published Virtual Pro
  • Entirety Interactive Co
  • Internet Place
  • Free Virtual Spot
  • Informix
  • Viewable Virtual Spot
  • Replies Online
  • InformixOnline
  • Easier Digital Co
  • Accessible Cyberspace Group
  • The Free Electronic
  • Content Web Collective
  • Serial Virtual
  • America
  • Content Electronically Pro
  • Electronic Pro
  • Available Internet Place
  • Site Spot
  • Offline Onscreen
  • Aside Online
  • Unwind Online
  • VirtualOnline
  • Going Electronically
  • The Serial Cyberspace
  • Businessweek Electronic
  • Content
  • The Editorial
  • Viewable Interactive Pro
  • Free Internet Collective
  • Teenage Electronically
  • EntiretyOnline
  • Viewable Site Pro
  • Interactive Web Pro
  • The Viewable Digital

Cute online fitness business name ideas

  • Cyberspace Group
  • Offline Offline
  • The Infosci
  • Survive Online
  • Electronic Spot
  • The Teenage
  • Availahle Digital Collective
  • Interactive Group
  • Interactive Electronic Trading Co
  • The Editorial Site
  • Editorial Electronic
  • SerialOnline
  • The Serial Digital
  • The Editorial Electronic
  • Comfortable Cyberspace Group
  • GoingOnline
  • Teenage Cyber Collective
  • Offline Off Air
  • Sociological Electronic Group
  • Cyberspace Co
  • Web Spot
  • The Latest Web
  • Cyber Group
  • Safe
  • Editorial Digital Collective
  • The Infosci Electronic
  • Free Digital Place
  • Safe Virtual
  • Defined Online
  • LatestOnline
  • Website Collective
  • Interactive Electronic
  • The Availahle
  • Latest Site Trading Co
  • Businessweek Site Group
  • Teenage Internet Group
  • The Offline Virtual
  • America Electronically Pro
  • The Serial
  • Web Group
  • Going Electronic
  • Internet Trading Co
  • Manual Web Pro
  • Serial
  • ComfortableOnline
  • Electronically Collective
  • Businessweek Electronic Spot
  • Site Co
  • The Available Cyber
  • The Worldwide Website
  • Sociological
  • Comfortable Web
  • Teenage Virtual
  • Published
  • Infosci Site Spot
  • Fastest
  • Cyber Trading Co
  • Easier Electronically Collective
  • Virtual Website
  • The Latest
  • Digital Pro
  • Rawhide Online
  • Easier Virtual Co
  • Informix Electronically
  • One time Online
  • Traumatize Online
  • Teenage Website
  • Tonight Online
  • Website Online
  • Site Collective
  • The Available
  • Internet Pro
  • Web Pro
  • Site Pro
  • The Editorial Interactive
  • The Businessweek
  • InteractiveOnline
  • The Offline
  • America Electronic
  • Viewable
  • Web site Online
  • Offline Electronic Group
  • Informix Digital Group
  • Sublime Online
  • SearchableOnline
  • Interactive Digital
  • Teenage Digital Collective
  • The Safe Website
  • Electronic Co
  • Easier Website
  • Viewable Cyberspace Trading Co

Clever online fitness business name ideas

  • Cyber Spot
  • Digital Collective
  • Availahle Digital Trading Co
  • The Easier Electronically
  • Businessweek Interactive Place
  • Remind Online
  • Alive Online
  • Going Interactive
  • Available Website Trading Co
  • ViewableOnline
  • Interactive Co
  • Parttime Online
  • Comfortable
  • The Sociological
  • FreeOnline
  • Businessweek Internet
  • Behind Online
  • Polite Online
  • Comfortable Digital
  • Virtual Cyber
  • Internet Co
  • Interactive Trading Co
  • Profile Online
  • Editorial Web Pro
  • Comfortable Internet Co
  • Content Site
  • Manual Site Group
  • The Virtual
  • Safe Digital
  • Electronically Group
  • Infosci Website Trading Co
  • Website Trading Co
  • Web Place
  • Simplify Online
  • Manual Cyber Collective
  • Easier Digital Place
  • InfosciOnline
  • Published Interactive Collective
  • The Published Cyberspace
  • The Free Electronically
  • Comfortable Cyberspace
  • Internet Spot
  • Virtual Collective
  • The Fastest
  • Published Virtual Group
  • Available
  • The Fastest Electronic
  • Virtual Pro
  • The Safe
  • The Interactive Interactive
  • Going
  • Fastest Virtual
  • The Interactive
  • Digital Place
  • Going Site
  • Accessible Electronically Trading Co
  • Searchable Electronic
  • Offline Ota
  • Interactive Spot
  • Offline Digital Spot
  • Searchable Electronically Collective
  • On time Online
  • Businessweek Virtual
  • AmericaOnline
  • Electronically Co
  • The Informix Website
  • Free
  • Safe Electronic
  • Safe Web Collective
  • Availahle Web Pro
  • Availahle Electronic Place
  • The Serial Virtual
  • The Accessible
  • Worldwide Digital
  • Offline On Call
  • Awhile Online
  • Teenage
  • The Safe Cyberspace
  • Roll by Online
  • Worldwide
  • Samurai Online
  • Offline Cyberspace Place
  • Sociological Digital
  • Worldwide Electronically Trading Co
  • Pigsty Online
  • Internet Group
  • Viewable Web Place
  • Website Pro
  • The Accessible Web
  • AccessibleOnline
  • Fastest Site Place

Best online fitness business name ideas

  • Offline On Line
  • Comfortable Website Trading Co
  • Manual
  • Free Internet
  • Editorial Internet Collective
  • Sociological Cyber
  • The Infosci Web
  • Outside Online
  • Teenage Interactive Collective
  • Offline Site
  • Interactive
  • BusinessweekOnline
  • The Informix Site
  • Entirety Virtual Place
  • EasierOnline
  • The Editorial Virtual
  • Real time Online
  • Interactive Place
  • America Interactive Trading Co
  • WorldwideOnline
  • Editorial
  • Sunfire Online
  • The Going Internet
  • Entirety
  • Teenage Cyberspace Group
  • Digital Trading Co
  • Anytime Online
  • Offline Over The Air
  • The Worldwide
  • Viewable Electronic
  • The Easier
  • Site Group
  • Infosci
  • Accessible
  • Electronically Pro
  • The Infosci Electronically
  • The Entirety
  • The Accessible Cyber
  • Electronic Trading Co
  • Website Place
  • OfflineOnline
  • The Informix
  • Searchable Virtual
  • Site Trading Co
  • AvailahleOnline
  • Interactive Electronic Co
  • Latest Interactive Co
  • Retire Online
  • Offline Cyberspace Group
  • Easier Electronically Spot
  • The Viewable
  • The Safe Digital
  • The America
  • Searchable
  • The Going Site
  • Informix Cyber
  • The Comfortable
  • Reply Online
  • Entirety Cyberspace Pro
  • The Going
  • Two time Online
  • FastestOnline
  • Run time Online
  • Sociological Virtual Place
  • Worldwide Cyber
  • The Latest Digital
  • Tell time Online
  • Internet Collective
  • Sunlight Online
  • Apply Online
  • The Safe Internet
  • The Infosci Interactive
  • Cyberspace Pro
  • The Latest Electronic
  • Easier Virtual Trading Co
  • The Free
  • The Latest Interactive
  • The Easier Electronic
  • Worldwide Site
  • Free Cyberspace Co
  • Onsite Online
  • SafeOnline
  • AvailableOnline
  • Easier
  • Cyber Place
  • Going Interactive Collective
  • Offline Onsite
  • Viewable Website
  • The Easier Interactive
  • Availahle
  • Digital Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Online Fitness Business:

Simple is always better

This means a few different things. Your online fitness business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your online fitness business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.