Exercise Simple

How We Created Our Own Video Fitness App

August 3rd, 2019
Stephen Bilko
Founder, Exercise Simple
2
Founders
1
Employees
Exercise Simple
from Ashburn, Virginia, USA
started May 2018
2
Founders
1
Employees
market size
$21.9B
avg revenue (monthly)
$78K
starting costs
$19.4K
gross margin
83%
time to build
300 days
growth channels
Word of mouth
business model
subscription
best tools
Google Drive, MailChimp, Instagram
time investment
Full time
pros & cons
34 Pros & Cons
tips
15 Tips
Discover what tools recommends to grow your business!
Discover what books Stephen recommends to grow your business!
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Hello! Who are you and what business did you start?

Hey everyone! My name is Stephen Bilko and I am the proud founder of Exercise Simple.

We officially launched our app to the public February 22nd of this year and we are available in the app stores, iTunes & Google Play. We have downloads in more than 45 countries already, and have spent literally just pennies on marketing and advertising.

Our founding philosophy, our business strategy and our main objective in this world, is to help people. Our society has never been as unhealthy, as it is today. The so-called ‘fitness industry’ has failed. The health and wellness app market has failed. At a time when people really do want to be healthier, happier and stronger, they are continually presented with underwhelming and unrealistic options. We are changing that.

We are a totally authentic, and totally free, exercise app & community. Our workouts are 30’sh minutes. They are entirely bodyweight exercises. We filmed everything in our...

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