Journal Brand

10 Tips For Starting A Successful Journal Brand (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own journal brand? Here are some tips you should know:

Learn more about starting a journal brand:

Where to start?

-> How to start a journal brand?
-> How much does it cost to start a journal brand?
-> Pros and cons of a journal brand

Need inspiration?

-> Other journal brand success stories
-> Marketing ideas for a journal brand
-> Journal brand slogans
-> Journal brand names

Other resources

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a journal brand:

#1: Jared Gold, founder of PurposeCards:

We chatted with with Jared, founder of PurposeCards ($300/month). In our interview, Jared says:

I’ve learned entrepreneurship is a process of a ton of tiny steps, as opposed to a few massive leaps all at once.

Additionally:

For the past few years, I’ve lived by doing my best to follow my energy, with the mindset of “This should exist.” When I was able to follow that, I made cool things. Even though none of those things have yet achieved a massive level of success.

Read the full interview ➜

#2: Stefan Johnson, founder of Stone:

We chatted with with Stefan, founder of Stone ($100K/month). In our interview, Stefan says:

Make sure it’s a product that people want. I think it’s quite easy to get blinded by self belief and ignore that most fundamental question. You can have the best branding in the world, the best marketing, all operations in place, but if you can’t get beyond the hard sell then eventually you’ll burn out.

Additionally:

You work towards something not really knowing how it will be received, going through contrasting emotions of arrogance (‘we’re going to smash this’) and self-doubt (‘what if no one buys it!’). So when we did over £20k in sales in the first day it was gratifying to get that validation.

Read the full interview ➜

#3: Ollie Aplin, founder of MindJournal:

We chatted with with Ollie, founder of MindJournal ($150K/month). In our interview, Ollie says:

My mum took her own life 2 years prior to my breakdown, and I never really got to grips with my emotions or how to process everything that had ever happened.

Additionally:

But after working in design for 10 years, and helping multiple businesses to launch their brands – we know it doesn’t matter how good something looks if no one knows about it.

Further:

Don’t make something for everyone as you’ll end making something for no one. It’s OK to be a niche.

Read the full interview ➜

#4: Laura Mulkerne, founder of The Food Diary:

We chatted with with Laura, founder of The Food Diary ($750/month). In our interview, Laura says:

Focus on you, what you want your business to achieve, and how you’re going to do it. There is so much happening in the world, and we have access to tune into all of it, but the smart thing to do is to tune 99% of it out.

Additionally:

Less than 1% of people are truly going to move on that idea that’s been knocking around in their head for a while. Action is what sets those people apart - and it’s got to be what sets you apart too.