How We Updated Our Brand Style And Launched A New Product

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Ollie Aplin

Founder, MindJournal

$150K

revenue/mo

Founders

Employees

MindJournal

mindjournals.com

from London, UK

started March 2016

$150,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Ollie recommends to grow your business!

Do Open: How a Simple Email Newsletter Can Transform your... David Hieatt

Do Purpose: Why brands with a purpose do better and matte... David Hieatt

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join ... Timothy Ferriss

Profit First: Transform Your Business from a Cash-Eating ... Mike Michalowicz

Traction: How Any Startup Can Achieve Explosive Customer ... Gabriel Weinberg

Want more updates on MindJournal? Check out these stories:

1. Creating a Journal to Help Men Around the World (2018) ➜

This is a follow up story for MindJournal. If you're interested in reading how they got started, published over 7 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is Ollie and I’m the co-founder of MindJournal, a men’s wellbeing brand focused on getting men to a journal. Every day we’re helping thousands of guys to feel happier and healthier all through the power of keeping a journal.

Our best-selling product, The Journal has sold more than 65,000 copies and has received more than 900 five-star reviews.

Tell us about what you’ve been up to! Has the business been growing?

Since our last story on Starter Story back in 2018, things have grown massively for us at MindJournal. In 2019 we updated our brand style and launched a new product, The Jotter. In 2020 we navigated the global pandemic caused by Covid 19 and have been fortunate enough to be able to help people through it with the...

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