1,000+ Clever Journal Business Names

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Updated: January 19th, 2023

So, you've come up with the perfect journal brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your journal brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best journal brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your journal brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Journal Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of journal brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy journal brand name ideas

Lazy Bee Media
A journal for your soul
The Famous Journal
The American Talk
The Humming Bird
The Journal Tour
Just Journaling
Journiva
Journalistic
The Journium
The Publishment Pros
Cherry Blossom Journal
Grand Publishing House
The Journal for Humanities & Arts
The Journal of the Society for the Protection of Authors
Shoot the Bullet
Journalists & Writers Club
Journaltics
Journal of Artistic Expression
The Journal World
The Journal Of Unconventional Writing
Journal Cubby
The Morning Journal
The Journal Art
Diary of Man
The Publishers
Publish Your Own Journal
Dissertation & Thesis Services
Socio-Journal
The Empress Publications
Outskirts Journal
Opus Journal
Royal Publications
Writing, Publishing, Creating
Journal of Writing
The Journal Journey
The Journal of New Worlds
New Writers' Journal
Crowns Literary Journal
New Journal Publishing Company
Curiousity-Magic
Wolters Kluwer Press
The Journal of the Society of Authors
Journal Hop
The Daily Journal
Im a Journalist
Journal: a journal of life and art
Lazy Journalist
The Journal of Creative Ideas
Breeze Publications
L.I.F.E. Journal
Journal-Rhyme
Shinebox Publishing
Euro Journals
The Artsy Journals
Practical Journal
Walking into a Room
Journal of Literature, Arts, Music & The Arts
Passionate for journal writing
Luxor Journal
Journal of Literary and Publishing Studies
Real Publishers
Habitual Journal
Crisper than you
Tobacco Free Media
New Writing, New Books
Journal Leaflets
New Zealand Writer
The Rock Publishers
Journal Life
The Verse Publishers
The Journal Grammar
The Journgram
The Heaven Publishment
Journal Heaven
Publications Collective
Cleft Diaries Collective
South
The Popular
Regular Magazine
Regular
Magazine Publisher Trading Co
Beautiful Bookstore
The Psychosocial
CallWrite
Magazine Publisher Co
Minute Volume
Best Bookstore
Rare Record Co
The Commonplace Record
Beautiful Book Of Account
Medical Publication Spot
Geothermal Journal
Influential Cartridge Place
First
ClassicalJournal
HolyBook
Quarterly Periodical Pro
Open Reserve Pro
Bound Daybook
Bilingual
The Readable
Read
The Second Drop A Line
The Language Powder Magazine
The Empty Powder Magazine
Psychosocial
Bound Blueprint
The Page Leger
Famous Daybook
Byte Reword
Account Book Collective
Library Periodical Collective
The Online
The Recent
Abstract
Thick Playscript
Same Publication Trading Co
Dermal Journal
SynchronousWrite
PersonalJournal
The Educational
Medical
Powder Magazine Co
Bound Book Of Account
BestBook
Third
ComicMagazine
The Readable Playscript
Annual Powder Magazine Pro
LearnedJournal
ElectronicJournal
SeventhBook
Slick Periodical Pro
Bound Bookstore
The Fourth
The Round
Reword Pro
Blue Bookstore
Rare Leger Place
Spell Pro
The Bilingual Magazines

Creative journal brand name ideas

Publication Trading Co
The Bilingual Publications
Scientific
PopularBook
SuccessfulWrite
Ledger Place
The Empty
Independent Paper
Text
Remote
Best Book Of Account
Detailed Daybook
Journal Pro
Turning Journal
Classical Diary Co
Based
Same Publication Trading Co
Monthly Magazinist
Big Book Of Account
Squirrel Journal
Record Group
First Leger
Professional Diary
ElectronicJournal
Quarterly Daybook Trading Co
The Historical Journal
Open Hold
Book Co
The Fifth
Admirable
Column Book
Electronic Clip Spot
Page Clip Spot
Delayed Drop A Line Collective
Blue Bookkeeping
Newsletter Trading Co
The Earlier Hold
Volume Spot
Leger Collective
Over me Magazine
British
Influential
Periodical Spot
The Wired
Beautiful Blueprint
Possible Publish
Bilingual
PrestigiousJournal
GlossyMagazine
KnownMagazine
Perla Journal
FrenchJournal
Unpublished
Leading Newsletter Spot
The Second Drop A Line
Excellent Daybook
Fifth
The Eighth Playscript
The Forward
News feed Magazine
Sacred Leger Pro
Best Pen
The Entire
ReadableBook
Slick Periodical Pro
Record Pro
AdmirableBook
The Holy Account Book
Bimonthly Newsletter
LivedMagazine
Valuable Daybook
Weekly Publications Co
The Minute
Book Of Account Group
SecondBook
Personal Magazines Pro
FourthBook
Repeat
Classical
TheoreticalJournal
Believe Magazine
BasedMagazine
Detailed Rewrite
Magazine Group
Many Submit Group
Unpublished Daybook Spot
English Powder Store Group
The Technical
Popular Paper Group
The English Diary
Big Brochure
Magazine Publisher Co
The Quarterly
WiredMagazine
Bound Bookstore
Magazine Publisher Trading Co
The Column
Quarterly
Popular Newsletter
The Known Volume
Cartridge Holder Pro
Monthly Magazin
English Daybook
Diaries Group
The Third Daybook
Online Newsletter Trading Co
Magazine Pro
Memory Compose Place
Publication Pro
Big Bookkeeping
The Little Reserve
Valuable Script
Diaries Pro
UnpublishedJournal
The Minute Playscript
The Russian
Independent Journal Pro
Bound Book Of Account
Hand Tell Collective
Electronic Magazines
Official Periodical Trading Co
Colonels Journal
National Clip Trading Co
The Hand Hold
Favorite Powder Magazine
The British
Free Pen
Current Journal Collective
Eighth
First Daybook
The Slick Magazine Publisher
Learned
The Feminist Diary
Remarkable
Third
Electronic Powder Magazine
Round Clip Trading Co
Open Reserve Pro
The Sealed Leger
MinuteBook
FlightMagazine
Sacred Reserve Group

Learn more about starting a journal brand:

Where to start?

-> How to start a journal brand?
-> How much does it cost to start a journal brand?
-> Pros and cons of a journal brand

Need inspiration?

-> Other journal brand success stories
-> Marketing ideas for a journal brand
-> Journal brand slogans

Other resources

-> Journal brand tips

Funny Journal Brand Names

Byte
Language Magazine Spot
Publication Group
Excellent Reserve
FirstBook
ThickBook
Seventh Account Book Collective
Turning Journal
Volume Pro
The Void Submit
Powder Magazine Co
International Diaries Co
Minute Volume
Leger Group
NationalMagazine
Recent Hold
Magazine Trading Co
Blue Bookshop
Rare Leger Co
The Theoretical Daybook
Library Periodical Collective
Circulation Magazine Publisher Spot
QuarterlyMagazine
Geothermal Journal
Formal Journal
The Personal Diaries
Based Powder Store Spot
Professional
Professional Diary
Colonels Journal
Little Journal
ClassicBook
PsychosocialJournal
InfluentialMagazine
Publications Group
The Year Account Book
Newsletter Trading Co
Turtle Journal
Monthly Powder Store
British Publication Pro
ScrapBook
Verbals Journal
Script Co
The Monthly Mag
Book Of Account Spot
Eighth
Favorite Magazine Publisher
Library Magazine
Charming Book Of Account Place
The Abstract
Herbal Journal
Corresponding Indite
Beautiful Blueprint
The Sealed Reserve
SeventhBook
Publications Spot
Classical
Periodical Spot
Reword Pro
MonthlyMagazine
Readable Hold
The Rare Daybook
DetailedJournal
Sixth Ledger
Circus Journal
Indite Trading Co
Literary Daybook Pro
Bound Bookshop
Slick Periodical Pro
Monthly
The Library
Selling
Academic Publications Group
IndependentJournal
The Open
The Readable
Monthly Cartridge Holder Group
Whole
Publish Co
Electronic
ProfessionalJournal
Excellent Clip Trading Co
Blue
The Prestigious
Unpublished Diaries Spot
Blue Bookkeeping
Present Daybook Trading Co
Partial Spell
Sequential
The Leading Cartridge Clip
SouthJournal
PageMagazine
Remarkable Reserve Group
Submit Co
Tell Collective
UsefulBook
VoidWrite
Comic Account Book
Ninja turtle Journal
The Admirable Record
The Private Daybook
The Influential Powder Store
Bound Daybook
Psychosocial Book Spot
The Educational Book
Online Powder Magazine Group
The Bilingual Magazines
The Progressive Publication
Bound Bookie
Powder Magazine Pro
Indite Collective
Rare Leger Place
Whole Ledger
Circle Journal
Blue Blueprint
Whole Playscript Collective
Monthly Diary
Newsletter Group
Weekly
Playscript Spot
Herbel Journal
Tangerines Magazine
Excellent
Forward Cartridge Clip Place
The Whole Daybook
Informal Journal
Leading Journal Collective
The Best
The Newsweek
Actual
Carmel Journal
BritishMagazine
Read Trading Co
The Final
The Empty
LiteraryMagazine
Myrtle Journal
The Leading Mag
FamousJournal
Second
Quick Submit Spot
Fifth

Cool journal brand name ideas

Free
Powder Store Place
Sixth
Current Periodical
Record Place
Influential Periodical
Beautiful Bookstore
OverWrite
Seventh Account Book Collective
Admirable
The Leading Mag
Paper Trading Co
FrenchJournal
The Future
Little Powder Store Spot
Magazine Pro
Indite Collective
Daybook Collective
ScrapBook
The Repeat
Whole
FamousMagazine
British
Diaries Group
Scholarly
Page
Publish Trading Co
Excellent Reserve
Person Journal
Last Daybook Group
The Thick
CleftJournal
The Whole Daybook
Book Collective
The Hymn
Influential Diary Trading Co
Drop A Line Place
Second Playscript Pro
English
The Scientific Paper
Personal Book Co
English Daybook
Official Periodical Trading Co
The Professional Diary
The Bilingual Magazines
Official Book
The Hymn Daybook
Journal Trading Co
Same Publication Trading Co
The Private Daybook
The Single
Historical Periodical Place
Big Brochure
BimonthlyJournal
The Stripped Volume
Cartridge Clip Group
Same Diaries
Geothermal Journal
The Online Diaries
Newsletter Spot
The Interdisciplinary
Weekly Periodical Group
Reversal Journal
The Russian
Educational Diaries Place
Courier
The Commonplace Record
The Medical
Historical Publication Collective
ConcurrentWrite
First
Physique Magazine
The National
LearnedJournal
StrippedBook
Bound Bookstore
Circus Journal
FeministMagazine
The Known
The Academic Magazines
UsefulBook
Less
Memory Compose Place
Monthly Monitor
Educational Periodical Trading Co
The Flight
New Paper Co
Volume Place
Theoretical
Free Pen
Verble Journal
Daybook Place
Forward
Prestigious Daybook Group
Rare Record Co
British Diary Co
National Clip Trading Co
SuccessfulWrite
The Psychosocial
Pleiades Magazine
Formal Journal
Present
InternationalJournal
Monthly Magazinist
PrestigiousJournal
Original
The Useful
The General
EmptyMagazine
Book Of Account Pro
KnownMagazine
Original Paper Group
The Influential
Original Diary
Account Book Co
Drop A Line Group
Publish Spot
AnnualMagazine
The New Script
HandBook
Surface Journal
Beautiful Brochure
Monthly Memoir
The Fewer
Popular Paper Group
Hymn
Spell Pro
The First
Sixth Volume
ProfessionalJournal
Monthly Cartridge Holder Group
Detailed Rewrite
BoundBook
Fifth
Technical Book Group
The Earlier Hold
The Unpublished
The Unpublished Daybook
Influential Account Book Collective
Entire Hold Group
General Publication
Unpublished

Unique journal brand name ideas

The Slick Magazine Publisher
ElectronicJournal
Submit Group
Diaries Collective
Psychosocial
The Minute Playscript
Bound Binder
WeeklyJournal
Classical Diaries Pro
The Historical Publications
EighthBook
Unpublished Daybook Spot
Academic Publications Group
The Admirable
The New Magazine Publisher
First Leger
Bimonthly Newsletter
Fascinating
Based Powder Magazine Pro
Medical Publication Pro
The English
The Page Mag
TechnicalJournal
Corresponding
The Popular
Recent Compose Co
Personal Magazines Pro
The French Clip
Wonderful Hold Place
The Literary
Electronic Clip Spot
Thick Reserve Spot
Excellent Newsletter Group
PreviousWrite
Agree Magazine
FlightMagazine
Diaries Pro
Obscure
Popular Newsletter
ReadableBook
Big Bookie
Big Book Of Account
LanguageMagazine
Excellent Reserve Trading Co
Leading Magazine Group
PresentBook
Purpose Journal
The Hand Tell
The Fourth
The Comic
Medical Publication
Publication Group
The Classic
Beautiful Bibliographic
The English Paper
Current Magazine Publisher Group
French Publication Spot
The Fascinating Playscript
Kernels Journal
Obscure Diary Group
Regional Cartridge Holder Group
The Final
The Psychosocial Book
Direct
Script Co
Satirical Powder Store Pro
Learning Journal
The Excellent Record
Publication Spot
English
Current Journal Place
Gurgle Journal
Big Blueprint
The Leading Publications
OnlineMagazine
The Wonderful
Quarterly Periodical Pro
Known Powder Store Co
Scientific Magazines
The Educational Diary
Best Bookie
The Prestigious Publications
The Bound
Diary Group
The Many
Memory Pen
Asleep Magazine
Newsletter Co
Best Bookshop
Quarterly Daybook Trading Co
The Daily Magazines
The Remarkable Record
Psychosocial Book Spot
Leger Group
ExcellentJournal
Repeat
The Feminist Diary
Independent Magazines Co
Library Periodical Collective
Indian Magazine
Theoretical Magazines
ActualWrite
The Technical
The newsweek Magazine
Online
Blue
Admirable Hold Group
LiteraryMagazine
Cartridge Collective
Actual
FirstBook
Epidermal Journal
The Yourself Drop A Line
Ledger Spot
Present Ledger Place
Girdle Journal
BigBook
Interdisciplinary Daybook
LessWrite
Self esteem Magazine
Periodical Co
Interesting Record Collective
ComicBook
New
The Academic
BlueBook
Popular Magazine Trading Co
Submit Co
English Daybook Place
Excellent Cartridge Clip
Paranormal Journal
Geographical
Isothermal Journal
Copy Reword Group
NoteBook
PrivateJournal
Burdon Journal
Beautiful
The Geographical
Sacred Leger Pro
Eighth
Diary Pro

Cute journal brand name ideas

The Open Playscript
SouthJournal
Cartridge Clip Pro
Excellent
The Hand
Indite Place
Magazine Spot
Text
Playscript Pro
The Classical Diaries
The Russian Paper
The Little Reserve
The Sacred Hold
Whole Record Group
The Empty Powder Magazine
The Personal Publications
Popular Volume
ClassicBook
The Open
Detailed Diaries Trading Co
Fascinating Record Group
Remarkable Script Collective
Little Journal
Famous Daybook
Publications Group
Courier Magazines Trading Co
Known Mag
Furnish Journal
Circulation Magazine Publisher Spot
Publication Pro
LogicalWrite
Playscript Group
Verbals Journal
Leading Powder Store Co
Text Leger
Blank
Many Submit Group
The Scholarly Magazine
HymnBook
Based
NationalMagazine
Monthly Maggie
Repeat Pen
InfluentialJournal
Hurtle Journal
Excellent Daybook
Scientific
Independent Journal Pro
Thick Ledger Group
The Little
Known Diaries Co
Regular Diaries Co
Known Publication Place
Remote
ClassicalJournal
Literary Daybook Pro
South Diary Group
MonthlyJournal
Beautiful Booklet
The Influential Powder Store
Online Publication Spot
Language Periodical Pro
Beautiful Binder
AcademicJournal
The Empty Cartridge Holder
FamousBook
Third Book Of Account
Column
The Quarterly
Periodical Collective
DirectWrite
Second
SlickMagazine
The Annual
Admirable Hold
Myrtle Journal
Monthly Magazine Publisher
Whole Playscript Collective
The Language
Delayed Drop A Line Collective
The Useful Daybook
Daily Periodical Co
Best Record Co
Medical Publication Spot
International Publication
Byte Reword
Fourth Ledger Pro
Paper Group
The Third
Unpublished Publications Pro
Indite Trading Co
Whole Ledger
MinuteBook
Magazine Publisher Place
Excellent Clip Trading Co
Professional Cartridge Co
Magazine Group
Best Pen
Library Magazine
English Periodical
Closed
WholeBook
Language Powder Magazine Trading Co
Satirical Journal Place
Daybook Spot
Blue Bookshop
Weekly Diaries Pro
Thick Playscript
Indian
Unique Magazine
Publication Place
Minute Playscript Trading Co
AdmirableBook
The Third Hold
English Cartridge
The Latest Ledger
RemarkableBook
The Lived
Turtle Journal
Fascinating Leger Co
GeneralJournal
The Obscure
The Beautiful
Spell Place
The Influential Daybook
Unpublished Book Group
Recent Record Collective
The Asynchronous
Herbel Journal
Beautiful Book Of Account
Possible
Quarterly Mag Collective
The Educational
Bound Book Of Account
Glossy Magazine Publisher Place
The week Magazine
The Newsweek
The Online
Column Book
Newsweek Magazine Publisher
Fourth Script Co
ElectronicMagazine

Clever journal brand name ideas

Daily
Favorite Script Group
Online Powder Magazine Group
Classical
Slick Periodical Pro
Diary Collective
PopularJournal
Third Volume Trading Co
The Latest
The Day Playscript
ThirdBook
Book Of Account Co
The Year Account Book
Quick Submit Spot
The Same
Present Script Pro
Leading Journal Collective
Big Bookshop
Technical Publications Pro
The Bit Publish
Blue Blueprint
Referral Journal
PsychosocialJournal
Diary Co
The Sealed Reserve
Year Daybook
Known
Charming Book Of Account Place
Recent Hold
GlobalWrite
Mesodermal Journal
Annual
The Electronic Publication
The Last
RegularJournal
Minute Reserve Pro
Literary Book Place
Marines Magazine
The Forward
The Largest Journal
CallWrite
Electronic Paper Collective
The Famous
The Satirical Magazine Publisher
ScholarlyJournal
Little
Holy Leger Spot
The Historical Journal
Leading Clip
The Day
Third
Interesting
Educational Periodical Spot
BritishMagazine
InfluentialBook
Informal Journal
LeadingMagazine
MedicalJournal
International Diaries Co
The Seventh Hold
Hold Collective
MonthlyMagazine
The Progressive Publication
Remarkable
SuccessfulMagazine
Personal Paper
CopyWrite
The Void Submit
Herbal Journal
CommonplaceBook
The Detailed
Official
Blue Brochure
Technical
Forward Cartridge Clip Place
Comic Account Book
The Scholarly
The Current Publication
The French
Minute Volume
BasedMagazine
Comic
Readable
Big Bibliographic
Holy Record Trading Co
Regular
Hand
Newsletter Trading Co
Electronic
Powder Magazine Co
Magazines Spot
Cartridge Pro
The Abstract
Curtal Journal
The Excellent
The Interdisciplinary Magazines
HistoricalJournal
Bilingual Publication
Educational Book
The Eighth Playscript
The Logical
The Big
Recent Spell Trading Co
Classical Newsletter Group
Independent Newsletter Group
General Publication Place
The Blue
Bound
Readable Leger
Influential Cartridge Clip Trading Co
The Classic Ledger
Daybook Pro
Educational Daybook Place
Satirical Clip Group
Minute
The Bimonthly Diary
Bound Bookshop
Lazy
Detailed Magazine Place
The Favorite
Delightful Playscript Pro
Turning Journal
Journal Collective
Valuable
Famous
Reword Collective
Charming Account Book Trading Co
Remarkable Script Trading Co
Classical Diary Co
OfficialJournal
Curtain Journal
The Quick
The Abstract Newsletter
The Annual Daybook
Leading
Readable Hold
The Classical Magazine
The Admirable Record
Call Drop A Line
Squirrel Journal
Possible Publish
Interesting Hold Co

Best journal brand name ideas

Playscript Place
Scarce Compose Collective
Carnal Journal
SixthBook
Largest Periodical Spot
Circulation
Column Publications
The Wired
Cartridge Holder Pro
Phillipines Magazine
Journal Pro
Scholarly Paper
Reality Magazine
Logical Submit Collective
Volume Co
Hold Group
Magazine Publisher Pro
Volume Trading Co
Current Journal Pro
Cartridge Holder Group
Open Hold
The Whole
The Rare Daybook
Purple Journal
Prestigious
Forward Cartridge Holder Collective
Best Book Of Account
The Holy Account Book
ExcellentMagazine
Daybook Group
ContinueWrite
Monthly
Book Trading Co
The Official Cartridge Clip
Record Trading Co
Known Powder Magazine Group
Earlier
Monthly Diary
Language Daybook Trading Co
The Influential Playscript
InfluentialMagazine
Redeem Magazine
RoundMagazine
The Geographical Periodical
Diaries Spot
SameJournal
LiteraryJournal
Ledger Place
Corresponding Tell
Darnel Journal
Library Diaries
British Periodical Trading Co
Forthcoming
Same Book
Known Journal
Reword Pro
Newsletter Pro
Random
The Annual Cartridge Clip
Delightful Account Book Pro
Blue Bookie
Influential Daybook
Round Clip Trading Co
SynchronousWrite
RussianJournal
The Famous Publications
Read
Hold Trading Co
The Sixth Leger
Abstract
Holy Volume
PersonalJournal
AsynchronousWrite
The Favorite Daybook
TheoreticalJournal
Tell Collective
The Third Volume
PopularBook
Russian
The South
Feminist Publications
Annual Cartridge Clip Pro
Read Trading Co
Colonels Journal
Seventh
Publications Spot
The New
Book Of Account Spot
Educational Daybook Co
Online Newsletter Trading Co
Famous Record Collective
The Electronic Newsletter
Historical
Curdle Journal
SellingBook
The Delightful
Sixth Ledger
Reword Spot
Admirable Hold Spot
Partial
Prestigious Cartridge Holder Place
Big
Cartridge Place
The Closed
PossibleWrite
Quarterly
Magazine Publisher Group
Publication Collective
The Monthly Mag
The Feminist
Parnell Journal
Mag Spot
Circle Journal
Reserve Group
Readable Ledger Collective
PageMagazine
DetailedJournal
The Valuable Book Of Account
Powder Magazine Pro
Byte
ThickBook
Known Publication Spot
The Fascinating Account Book
First Daybook
Bound Daybook
Regular Magazine
Compose Pro
The Admirable Hold
South
Sacred
The English Cartridge
Closed Ledger Place
Book Group
The Useful Ledger
The Holy
Feminist Daybook Place
Recent Volume Spot
FamousJournal
The Current
SacredBook
The Medical Book
Exclusive

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Journal Brand:

Simple is always better

This means a few different things. Your journal brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your journal brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Journal Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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