Stone

How We Launched A Notebook For Chefs That Went Viral On Kickstarter

June 10th, 2019
Stefan Johnson
Founder, Stone
$100K
revenue/mo
3
Founders
5
Employees
Stone
from London, England, United Kingdom
started February 2018
$100,000
revenue/mo
3
Founders
5
Employees
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Hello! Who are you and what business did you start?

Hello, my name is Stefan Johnson and I am the co-founder of STONE.

STONE began at the beginning of 2018 when we launched our first product - the STONE Classic, a notebook designed for chefs. In April of that year, we launched our Kickstarter, hitting our target in 24hrs and eventually becoming one of the most backed food projects in Kickstarter history.

Fast forward to 2019 and we have launched 6 new products with a further 12 in development, are launching an editorial side of the business and are now average around $40,000 USD per month in revenue with over 45,000 products sold.

how-we-launched-a-notebook-for-chefs-that-went-viral-on-kickstarter

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