The 33 Best Crm Tools For Small Business [2025]

Pat Walls

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Updated: March 26th, 2025

Crm is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular crm tools.

Here they are:

1. Hubspot

Marketing, sales and CRM products.

More About Hubspot

You may think of Hubspot as a CRM tool, but they a pretty full-featured email marketing suite.

You can start with a free account, but prices go up pretty quickly to $800/month.

Additional details about Hubspot:

Pricing: Freemium
Twitter: @HubSpot
Website: hubspot.com

Businesses using Hubspot:

252 successful businesses are using Hubspot ➜

2. Zoho

Suite of online productivity tools and SaaS applications.

More About Zoho

Zoho is usually known to be a CRM software, but they also have email marketing capabilities.

You can use the data from your CRM, keeping your customer data all in one place.

It's also very affordable:

Pricing Details

Up to 1,000 subscribers - $10/month
Up to 5,000 subscribers - $45/month
Up to 10,000 subscribers - $70/month
Up to 20,000 subscribers - $107/month

Additional details about Zoho:

Pricing: Paid
Twitter: @zoho
Website: zoho.com

Businesses using Zoho:

78 successful businesses are using Zoho ➜

3. ActiveCampaign

Marketing automation platform that blends automation and human touch.

More About ActiveCampaign

An automation-focused email marketing tool, ActiveCampaign does a lot of things including having a CRM as part of the software.

ActiveCampaign is known for its great reporting, and more importantly, its impressive deliverability. Based on deliverablity tests done by Email Tool Tester, ActiveCampaign often scored in the 90% range, which is very impressive.

This tool is best for e-commerce businesses interested in email automation.

Pricing Details

Lite Plan

1,000 contacts $17/mo
5,000 contacts $69/mo
10,000 contacts $111/mo
25,000 contacts $179/mo

Plus Plan

1,000 contacts $49/mo
5,000 contacts $135/mo
10,000 contacts $199/mo
25,000 contacts $319/mo

Professional Plan

1,000 contacts $129/mo
5,000 contacts $199/mo
10,000 contacts $279/mo
25,000 contacts $479/mo

Additional details about ActiveCampaign:

Pricing: Paid
Twitter: @ActiveCampaign
Website: activecampaign.com

Businesses using ActiveCampaign:

123 successful businesses are using ActiveCampaign ➜

4. Salesforce

Salesforce provides customer relationship management service and also provides enterprise applications focused on customer service, marketing automation, analytics, and application development.

More About Salesforce

World’s #1 CRM

The integrated platform, AI, app development, best in class apps

Single Source of Truth

Connect sales, service, marketing, commerce, and IT, personalize experiences

Fast Time to Value

Ease of design and implementation at speed with high ROI

Scalable and Flexible

Solutions for any size company or industry

Trailblazer Success and Community

96% of customers say they met or exceeded ROI expectations

Build customer relationships that carry your business forward. And get the tools to help you adapt to the future.

Get the basics to sell better and help customers.

Strengthen sales and service with Salesforce Essentials, the fastest way to get up and running for those brand new to customer relationship management.

Customize sales, service, and marketing — and scale.

Grow your business with tools that help you find, win and keep more customers on one connected platform.

Discover apps and expertise to extend Salesforce.

Browse our AppExchange marketplace, with thousands of customized apps and specialized consulting partners to help you craft a perfectly tailored Customer 360 solution for your business.

Pricing Details

Essentials:- All-in-one sales and support app* $25/user/month (billed annually)

Professional:- Complete CRM for any size team $75/user/month (billed annually)

Enterprise:- Deeply customizable sales CRM for your business $150/user/month (billed annually)

Unlimited:- Unlimited CRM power and support $300/user/month (billed annually)

Additional details about Salesforce:

Pricing: Paid
Twitter: @salesforce
Website: salesforce.com

Businesses using Salesforce:

45 successful businesses are using Salesforce ➜

5. PipeDrive

Sales CRM platform.

Additional details about PipeDrive:

Pricing: Freemium
Twitter: @pipedrive
Website: pipedrive.com

Businesses using PipeDrive:

58 successful businesses are using PipeDrive ➜

6. Streak

CRM built inside Gmail.

More About Streak

A Gmail CRM - Streak is an interface inside Gmail so you can track clients, follow up, and close more deals.

Pricing Details

Free plan
Professional - $60/month
Enterprise - $159/month

Additional details about Streak:

Pricing: Freemium
Twitter: @Streak
Website: streak.com

Businesses using Streak:

22 successful businesses are using Streak ➜

7. Zendesk Sell

A simple, well designed sales management software tool that keeps reps selling.

Additional details about Zendesk Sell:

Pricing: Freemium
Twitter: @ZendeskSell
Website: zendesk.com/sell/

Businesses using Zendesk Sell:

8. Keap

Offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce.

More About Keap

Keap is more of a CRM but does have good email marketing and customer communication features.

It's a good all-around tool for small businesses or if you're just getting started.

Best for small businesses.

Pricing Details

(unlimited contacts)

Grow Plan - $49/month
Pro Plan - $99/month
Infusionsoft Plan - $199/month

Additional details about Keap:

Pricing: Freemium
Twitter: @keapgrowing
Website: keap.com

Businesses using Keap:

14 successful businesses are using Keap ➜

9. Odoo

An all-in-one business software including CRM, website/e-commerce, billing, accounting, manufacturing, warehouse - and project management, and inventory.

Additional details about Odoo:

Pricing: Freemium
Twitter: @Odoo
Website: odoo.com

Businesses using Odoo:

10 successful businesses are using Odoo ➜

10. LoyaltyLion

A data-driven ecommerce loyalty and engagement platform, providing loyalty programs that increase customer retention for merchants worldwide.

Additional details about LoyaltyLion:

Pricing: Freemium
Twitter: @LoyaltyLionHQ
Website: loyaltylion.com

Businesses using LoyaltyLion:

11. Bitrix24

Is a free (for small businesses) social enterprise platform.

Additional details about Bitrix24:

Pricing: Freemium
Twitter: @bitrix24
Website: bitrix24.com

Businesses using Bitrix24:

12. Ontraport

Aa "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting" .

More About Ontraport

A CRM platform that doubles as an email marketing tool.

They have a lot of features, including custom landing pages and forms, and the ability to send SMS marketing.

It is on the pricier side.

Pricing Details

Up to 1,000 contacts $79/month
Up to 5,000 contacts $297/month
Up to 20,000+ contacts $497/month

Additional details about Ontraport:

Pricing: Freemium
Twitter: @Ontraport
Website: ontraport.com

Businesses using Ontraport:

13. Pigeon

A powerful CRM and automation suite built inside Gmail. Track leads, prospects, support tickets, and automate repetitive email tasks inside Gmail.

More About Pigeon

Stay on top of your business, in Gmail.

Track everything, right in the Gmail thread. No more leaving Gmail every time to update your CRM.

Automate your follow ups.

Use advanced mail merge features and automated follow ups features to get more responses.

Lightning fast canned responses.

Typing the same emails over and over? Use a keyboard shortcut to access all your templates.

Still not convinced?

Mail merge
Email tracking
One click Google docs generation
Email reminders
Calendar
Google Docs to Markdown export

Use Pigeon 100% free forever!

Pricing Details

Free forever plan (most features)
$19/month

Additional details about Pigeon:

Pricing: Freemium
Twitter: @trypigeon
Website: trypigeon.co

Businesses using Pigeon:

14. Copper

Designed for G Suite users to manage relationships and sales pipeline.

Additional details about Copper:

Twitter: @CopperInc
Website: copper.com

Businesses using Copper:

9 successful businesses are using Copper ➜

15. Capsule

A good tool to keep track of your contacts and companies you do business with, communications with them, sales opportunities, and what activities and tasks that need be done.

Additional details about Capsule:

Pricing: Freemium
Twitter: @capsulecrm
Website: capsulecrm.com

Businesses using Capsule:

16. FreshSales

A full-fledged Sales CRM software for your business.

Additional details about FreshSales:

Twitter: @freshsalesapp
Website: freshworks.com/freshsales-crm

17. Salesflare

A cloud-based CRM solution which helps startups and small businesses automate the process of data entry. It gathers data from social profiles, emails and professional email signatures.

Additional details about Salesflare:

Twitter: @salesflare
Website: salesflare.com

Businesses using Salesflare:

18. Dubsado

A business management solution designed to cut out the busywork. Build relationships, schedule appointments, and create workflows to streamline.

Additional details about Dubsado:

Twitter: @mydubsado
Website: dubsado.com

Businesses using Dubsado:

19. close.io

Our team is building the best inside sales CRM in the business, helping startups and SMBs sell smarter and faster.

More About close.io

Close is a CRM and outreach tool that has some nice email capabilities such as sending sequences and automated follow ups.

Pricing Details

Starter - $35/month
Basic - $65/month
Professional - $95/month

Additional details about close.io:

Pricing: Freemium
Twitter: @closeio
Website: close.io

Businesses using close.io:

20. Zaius

CRM software.

Additional details about Zaius:

Pricing: Freemium
Twitter: @getzaius
Website: zaius.com

Businesses using Zaius:

21. Highrise

Is a solid application for managing your customers and contacts and can also track your business deals and proposals.

Additional details about Highrise:

Pricing: Freemium
Twitter: @highrise
Website: highrisehq.com

Businesses using Highrise:

22. 17hats

Provides a single hub for client communications, proposals, contracts, online payments, project management, bookkeeping, client management, and more.

Additional details about 17hats:

Pricing: Freemium
Twitter: @17hatshq
Website: 17hats.com

Businesses using 17hats:

23. Freshsales

A cloud-based customer relationship management (CRM) solution that helps businesses across different industry verticals to manage their interactions with existing and potential customers. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

Additional details about Freshsales:

Twitter: @freshsalesapp
Website: freshsales.io

Businesses using Freshsales:

24. Dolibarr

Is an open source, free software package for small and medium companies, foundations or freelancers.

Additional details about Dolibarr:

Pricing: Freemium
Twitter: @Dolibarr
Website: dolibarr.org

Businesses using Dolibarr:

25. EspoCRM

A web application that allows users to see, enter and evaluate all your company relationships regardless of the type. People, companies, projects or opportunities — all in an easy and intuitive interface.

Additional details about EspoCRM:

Twitter: @EspoCRM
Website: espocrm.com

Businesses using EspoCRM:

26. Cloze

Track customers, clients, prospects and leads without the hassle of CRM.

Additional details about Cloze:

Pricing: Freemium
Twitter: @cloze
Website: cloze.com

Businesses using Cloze:

27. Great Agent

A CRM platform that includes a front-end IDX website on WordPress for buyers and sellers, as well as paid lead advertising.

Additional details about Great Agent:

Pricing: Freemium
Twitter: @greatagentusa
Website: greatagentusa.com

Businesses using Great Agent:

28. SharpSpring

Is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications.

Additional details about SharpSpring:

Pricing: Freemium
Twitter: @sharpspring
Website: sharpspring.com

Businesses using SharpSpring:

29. Buildertrend

A construction management system for home builders, remodelers, specialty contractors and general contractors. It combines project scheduling, project management, financial management, customer management and service management in a single suite.

Additional details about Buildertrend:

Pricing: Freemium
Twitter: @Buildertrend
Website: buildertrend.com

Businesses using Buildertrend:

30. Iterable

More About Iterable

Iterable is a more generalized marketing platform, but has some good email marketing features.

If you have multiple channels (SMS, direct mail, etc) you might want to look into a tool like this:

Pricing Details

Their pricing is not disclosed on their site, but according to GetApp plans start at $500/month.

Additional details about Iterable:

Pricing: Freemium
Website: iterable.com

Businesses using Iterable:

31. Zentail

A multichannel e-commerce automation and management technology with a simplified interface for effortless control of your e-commerce operations.

Additional details about Zentail:

Twitter: @zentailcommerce
Website: zentail.com

Businesses using Zentail:

32. Vision6

More About Vision6

An Australian company, this software is cheap and it's best for agencies and marketers.

It also has decent CRM and customer communication tools.

Pricing Details

Starter plan - $9/month
Business Plan - $29/month
Pro Plan - $99/month

Additional details about Vision6:

Pricing: Paid
Website: vision6.com

33. Contactually

More About Contactually

A CRM for realtors that has email marketing built-in.

Send targeted emails and campaigns to your clients and leads.

Pricing Details

starts at $69/month.

Additional details about Contactually:

Pricing: Freemium
Website: contactually.com

34. Bigin By Zoho CRM

Bigin is a simple CRM solution from Zoho, built specifically for startups and small teams to get started with their CRM journey and manage their customer-centric operations more effectively.

More About Bigin By Zoho CRM

Bigin by Zoho CRM is a customer relationship management software that lets you manage deals, track activities and keep all the interactions with your contacts in one place. Focused on greater ease of use and minimal user interface, Bigin is already trusted by over 7500 global customers which include startups, freelancers, agencies, solopreneurs, and creators.

Some of Bigin's best-in-class features include: Built-in telephone, email, workflow automation, activity management, customizable dashboards for analytics, highly-rated apps for mobile, APIs, integration with Google Workspace, Microsoft 365, Mailchimp, Zoho Books, and more than 2000+ apps through Zapier and Zoho Flow.

Here are just a few ways how Bigin can help your business:

Store all your customer details in one place.
Manage emails from within CRM.
View the list of activities for your workday.
Call your customers directly from your CRM.
Automate daily tasks, take quick action on pending tasks.
Easily identify new opportunities.
Set reminders for your next meeting.
Measure your business performance.
Capture leads from your website.
Respond immediately to customer requests.
Acquire and follow prospects on Twitter.
Plan and send mass email campaigns.
Integrate with over 2000+ apps.
Take your business on the go with highly intuitive mobile apps.

Learn more about Bigin's features here

Pricing Details

Bigin has a forever free plan for businesses that are just getting started.

The paid edition starts at just $ 7/user/month.

Learn more about pricing here

Additional details about Bigin By Zoho CRM:

Pricing: Freemium
Twitter: @Bigin
Website: https://www.zoho.com/bigin/

Businesses using Bigin By Zoho CRM:

35. Service Provider Pro

Service Provider Pro is a client portal software with integrated billing, messaging, and client management tools. Your clients, payments, and projects in one place.

More About Service Provider Pro

Service Provider Pro brings your clients, payments, messages, and projects under one roof, so that you can scale your business while keeping your clients happy.

Drag & drop builder lets you create beautiful order forms that get clients signed up and into your system. Customers get access to a fully white-labeled portal where they can see the status of their projects and manage their billing – all without having to email you.

Your team can see what they need to work on, including client's onboarding information, past messages, and due dates.

To help you automate your workflows, Service Provider Pro integrates with Zapier and Make. Native integrations with MailChimp, ActiveCampaign, and Klaviyo help you run email campaigns to your leads and clients. A Google Analytics connection provides accurate data on your sales funnel.

The unique feature set makes Service Provider Pro a go-to platform for fast growing productized businesses.

Pricing Details

Free 14-day trial

Basic: $129/month

Everything in Starter and…
5 team members included
Use with your own domain
Helpdesk module

Pro: $299/month

Everything in Basic and…
10 team members included
Edit your client-facing pages
Create a reseller program
Remove “Powered by”

Custom Enterprise plan includes 50 seats, API access, tailored onboarding, and more.

Additional details about Service Provider Pro:

Pricing: Paid
Twitter: @twitter.com/spp_app
Website: spp.co?via=starterstory

Businesses using Service Provider Pro:

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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