26 Business Ideas For Realtors [2024]

Interested in starting a business as a realtor in 2024?

If managed well, building a business as a realtor could be more lucrative than employment. So, which are the best business ideas for Realtors?

We put together 26 of some of the best realtor business ideas you can start in today.

For each business idea, we'll show you real-world examples of other realtor businesses to help you see what it takes.

Here's the full list:

1. Start a lead generation service ($287K/month)

Starting a lead generation service could be an excellent way for you to supplement your income as a Realtor. By leveraging your existing marketing skills and industry knowledge, you could create strategies and campaigns to attract and convert potential customers into actionable leads for various businesses.

In today's highly competitive market, businesses crave effective lead generation, and your expertise in digital marketing and data analysis can offer them tremendous value. This venture not only complements your real estate career but also provides an additional stream of income by helping other companies grow.

Imagine building a reliable side business that directly influences the success of your clients while maintaining your focus on real estate. If you have a knack for marketing and enjoy driving business growth, starting a lead generation service could be the perfect entrepreneurial path for you.

2. Start a digital services business ($299K/month)

As a Realtor, starting a digital services business could be an excellent way to supplement your income and utilize your existing skills. You could offer specialized services such as content writing for real estate blogs, digital marketing strategies for property listings, or even virtual assistance for other real estate professionals. This not only helps diversify your income streams but also leverages your industry expertise to create value in a digital format.

The low overhead of a digital services business is another strong advantage. You could work from anywhere, whether waiting for a client or between showings—eliminating the need for a physical office space. Platforms like Upwork and Fiverr can connect you with a wide range of clients in need of your specific real estate knowledge and digital skills.

Furthermore, there's ample room for growth. You could scale your business by building a team of freelancers or consultants to handle larger projects and expand your service offerings. Efficient project management and communication tools will be vital as you grow, enabling you to handle more clients and more complex assignments, thereby maximizing your income potential.

3. Start a marketing automation platform ($79.3K/month)

Start a Marketing Automation Platform

As a Realtor, you could significantly supplement your income by starting a marketing automation platform. This tool would streamline repetitive tasks such as sending emails, scheduling social media posts, and managing ad campaigns. This not only frees up time to focus on closing deals and building client relationships but also enhances your marketing efficiency and reach.

By centralizing your marketing efforts, you could gain better data insights and craft personalized customer experiences without the need for manual intervention. This could be especially valuable for other small to mid-sized real estate businesses looking to maximize their marketing effectiveness. Imagine offering a scalable solution that makes businesses feel like marketing geniuses—this could be your next entrepreneurial venture.

4. Start a sales leads business ($212K/month)

As a Realtor, starting a sales leads business could be a smart way to supplement your income. Leveraging your understanding of market trends and your networking prowess, you could generate, verify, and sell high-quality leads to various businesses. This venture is all about connecting companies with potential customers who are ready to buy—something you already excel at in real estate.

The demand for quality leads is high across multiple industries, making this a promising opportunity. Utilizing tools like online databases, social media, and company websites to gather and verify data could be right up your alley if you are methodical and data-savvy. With dedication, this side business could offer ongoing opportunities and a significant additional income stream.

5. Start a b2b lead generation service ($172K/month)

As a Realtor, your expertise in building connections and understanding client needs positions you perfectly to start a B2B lead generation service. This venture allows you to leverage your skills in sales, data analysis, and relationship-building to identify and connect with potential business clients. You'll use research, cold outreach, and technology tools to help other companies find high-quality leads and grow their client base.

With your knowledge of the local market and strong networking skills, you could create a robust pipeline of prospective clients for businesses, mitigating the challenges many companies face in finding quality leads. The high demand for lead generation services means there's a significant opportunity to supplement your income, make extra money, or even pivot to a full-time enterprise. Given your entrepreneurial mindset, starting a B2B lead generation service could be a lucrative and scalable business venture.

6. Start a digital marketing business ($119K/month)

Starting a digital marketing business could be a natural extension of your career as a Realtor. With your deep understanding of the local market and consumer behavior, you could leverage this knowledge to help other local businesses expand their reach and grow their revenue. Digital marketing is an ever-evolving field that is relatively easy to learn, making it well-suited for those looking to advance their careers and diversify their income streams.

By educating yourself about how digital marketing agencies operate and honing your digital skills through online courses, you could build a strong foundation for your new business. To stand out in this competitive field, consider finding a digital marketing niche that aligns with your expertise as a Realtor, such as real estate marketing or targeting local businesses. This focused approach could not only supplement your income but also establish you as a trusted digital marketing expert within specific industries.

7. Start a social media marketing agency ($116K/month)

As a Realtor, starting a social media marketing agency could be an excellent way to supplement your income or even establish a new business venture. Leveraging your expertise in property marketing and customer engagement, you could offer specialized social media services to other Realtors or small businesses looking to enhance their online presence.

A social media marketing agency does not require a significant time commitment, as many tasks can be automated using social media marketing tools. By developing a robust social media strategy and creating a compelling agency portfolio, you could efficiently attract and serve clients, potentially clearing utility bills, financing college education, or saving for that dream vacation.

8. Start a content marketing business ($91.3K/month)

If you're a Realtor with an entrepreneurial mindset, starting a content marketing business could be an excellent opportunity to supplement your income or even create an entirely new revenue stream. Given that businesses with a solid content marketing strategy receive 67% more leads, you're in a prime position to leverage your industry knowledge to help other real estate professionals boost their online presence and generate more leads.

In your new venture, you could focus on developing and distributing relevant, helpful content tailored to the real estate market, thus attracting potential clients and converting them into customers. With a good understanding of SEO and social media, you could create valuable content that ranks well and reaches a broader audience. And if time is a constraint, you could hire content creators to help you produce high-quality materials, making it a manageable yet profitable side business or primary career shift.

9. Start a chimney company

As a Realtor, you could leverage your existing network and knowledge of home maintenance to start a successful chimney company. With chimneys requiring year-round maintenance, inspections, and repairs, there's a constant demand for reliable services. This side business could not only supplement your income but also add value to your real estate transactions by offering additional services to homeowners.

The core of the chimney business involves cleaning, inspecting for safety, repairing, and installing chimneys—tasks that ensure the safety and comfort of a home, thereby directly benefiting your clients. By providing such services, you could offer peace of mind to homeowners, highlighting your commitment to their long-term satisfaction and safety. If you enjoy hands-on work and solving practical problems, this venture could be both fulfilling and lucrative.

10. Start a content marketing agency ($83K/month)

Starting a content marketing agency could be a savvy way for you as a Realtor to supplement your income or even transition into an entirely new business. You already have in-depth knowledge about the real estate market, which you could leverage to create valuable content that other Realtors or real estate companies need. Your experiences and insights could help produce compelling blogs, social media posts, and videos, offering you an additional revenue stream.

The worldwide content marketing industry was estimated at $66B in 2021 and is projected to grow to $137B by 2026, showcasing a lucrative opportunity. This growing demand for content marketers, expected to increase by 27% over the next few years, suggests a strong market for your new venture. Given your expertise, you could carve out a niche in producing high-quality real estate content, putting your entrepreneurial skills to good use.

11. Start a sample offering business

Starting a sample offering business could be an excellent way for you as a Realtor to supplement your income and diversify your revenue streams. Given your network and industry knowledge, you could create sample kits or product bundles that cater to new homeowners, such as curated selections of paint colors, flooring samples, or even small staging decor items.

This additional service could not only boost your overall earnings but also enhance your value proposition to clients by providing them with convenient, ready-made solutions. In doing so, you tap into your existing market of homebuyers and sellers, offering them practical, high-quality products that align with their needs.

12. Start a SEO website ($101K/month)

As a Realtor, starting an SEO website could be a smart way to supplement your income and attract new clients. By optimizing your content to rank higher in search engine results, you could drive more organic traffic to your site, showcasing your listings and expertise. This increased visibility can translate into more leads and potential sales without a significant upfront investment.

Moreover, mastering SEO skills like keyword research, on-page optimization, and link building could establish you as an authority in the real estate niche. The scalability of this business model means you could start with a simple blog or property review site and expand over time. Utilizing tools like Google Analytics and Ahrefs can make SEO not only manageable but also a potentially lucrative side business or full-time venture.

13. Start a business podcast ($111K/month)

Starting a business podcast could be a strategic move to supplement your income as a Realtor. Picture yourself creating episodes that delve into real estate trends, market insights, and success stories from fellow Realtors. With a clear vision and high-quality equipment, you could craft compelling content that attracts a dedicated audience.

By interviewing industry leaders and experts, you could establish yourself as a thought leader, thereby increasing your visibility and credibility in the real estate community. Marketing your podcast via social media and popular platforms like Spotify or Apple Podcasts could help you reach a wider audience, potentially boosting your client base.

A business podcast offers the added benefit of low upfront costs and a flexible schedule, allowing you to manage it alongside your existing real estate commitments. If you have a knack for communication and a passion for the industry, this could be a highly rewarding entrepreneurial venture.

14. Start a hockey academy business

Starting a hockey academy business could be an excellent way for you to supplement your income as a Realtor. Given your skills in marketing and networking, you could effectively leverage your local connections and community presence to attract aspiring hockey players and their parents.

With your entrepreneurial mindset, you could create a profitable side business by offering training sessions, summer camps, and even personal coaching. The flexibility of running an academy would allow you to continue your real estate career while generating additional revenue from another passion.

15. Start a recruitment business ($333K/month)

Starting a recruitment business could be an excellent way for you to leverage your networking skills and industry contacts as a Realtor. You already possess the ability to understand client needs and match them with suitable properties; similarly, you could excel in connecting employers with top-tier candidates.

By utilizing your existing network and expanding into recruitment, you could create a supplementary income stream while providing a valuable service to businesses struggling to find top talent. In today's competitive job market, your knack for matchmaking could help companies save time and resources, making your recruitment business an essential asset.

If you find joy in helping people find the right opportunities and have strong interviewing and negotiating skills, this venture could not only be rewarding but also complement your real estate career perfectly.

16. Start a website building agency ($198K/month)

Starting a website building agency could be an excellent side business for a Realtor, allowing you to supplement your income while leveraging your existing skills. With the global website building market projected to grow to $14.3 billion by 2026, the demand for professional web design services is booming, creating ample opportunities for new ventures.

By offering website building services to other Realtors or small businesses, you could tap into a niche market that is in need of professional and optimized online presences. Furthermore, since you already understand the importance of a good first impression online, you could design websites that effectively showcase properties and help other Realtors succeed.

This business model allows for flexibility, meaning you could start small and expand as your client base grows or even transition to it full-time if desired. With just one client, you could potentially earn 5-figures a week, making it a lucrative addition to your career portfolio.

17. Start a niche fashion business ($32.7K/month)

Starting a niche fashion business could be an ideal supplement to your income as a Realtor. Given the growing demand for unique, specialized fashion items, you could target a specific demographic that aligns with your real estate clients or local market trends. By combining your insights into local preferences with the booming fashion industry, expected to reach $1.002 trillion by 2025, you could create a compelling side business that caters to a distinct audience.

Moreover, as a Realtor, you already have a solid understanding of marketing strategies and client engagement, which would be beneficial in promoting your niche fashion brand. This dual approach not only enhances your professional portfolio but also leverages your existing network to reach potential customers, making it a seamless transition into the fashion business.

18. Start a fashion accessories business ($53.2K/month)

Starting a fashion accessories business could be a perfect side venture for you as a Realtor, especially if you have a keen interest in fashion and clothing design. You could leverage your existing client network to introduce fashionable accessories that help elevate their personal and professional styles, making your real estate consultations even more memorable and valuable.

Your insights into universal necessities like jewelry, gloves, belts, scarves, and sunglasses could be especially appealing to clients preparing for important events or seeking to make a great first impression on potential buyers or sellers. By offering personalized style advice and a curated selection of accessories, you could enhance your clients' experiences and boost your primary business through added value and improved client satisfaction.

As a professional stylist, you would collaborate with clients to understand their individual preferences and tailor your fashion recommendations accordingly. This entrepreneurial approach allows you to diversify your income streams while engaging in a creative and fulfilling side business.

19. Become a project manager

Starting a side business as a project manager could be a natural extension of your skills and experience as a Realtor. Your ability to coordinate multiple tasks, manage resources, and keep transactions on track aligns closely with the responsibilities of project management. By leveraging your expertise in negotiations, planning, and client relations, you could oversee diverse projects, ensuring they are completed on time and within budget.

Additionally, your extensive network of contractors, inspectors, and other real estate professionals can be a tremendous asset in managing various projects, whether in construction, marketing, or event planning.

This venture presents not only a supplemental income stream but also a chance to diversify your career and enhance your professional portfolio. Whether you take it on as a side hustle or a full-time career shift, project management offers lucrative opportunities and the satisfaction of seeing projects through to successful completion.

20. Start a seo consultant business ($156K/month)

Starting an SEO consulting business could be a lucrative side hustle for a Realtor. With your deep understanding of the real estate market, you could help other realtors and businesses optimize their websites to attract more leads and clients.

The demand for SEO services is rising across all industries, including real estate, as companies strive to rank higher in search results and stay competitive. By leveraging your real estate expertise and SEO skills, you could establish a profitable business while supplementing your income.

21. Start a fiber artistry business

Starting a fiber artistry business could be a fabulous way for you as a realtor to supplement your income, tap into your creativity, and diversify your revenue streams. You could create unique, handcrafted items such as wall hangings, rugs, or decorative pieces that could be showcased in open houses or model homes, adding a personal touch and helping you stand out in a competitive market.

Additionally, selling these bespoke fiber art pieces could attract a niche clientele who appreciate both your real estate skills and artistic flair. Whether you set up an online shop, participate in local craft fairs, or network within your existing client base, this side business could blend seamlessly with your current career while offering a fulfilling creative outlet.

22. Start a social media management business ($128K/month)

As a Realtor, starting a social media management business could be a natural extension of your existing skills and network. You could leverage your expertise in real estate to help other agents or agencies develop effective marketing strategies, set up their social media accounts, and increase their online following. Utilizing your insider knowledge, you could provide targeted insights and create content that resonates with potential clients, making you an invaluable asset to your peers.

Additionally, the flexibility of social media management allows you to define your work schedule and choose your niches, making it an ideal side business that complements your primary real estate work. You could use your downtime or off-peak seasons to manage social media accounts, conduct marketing analysis, and post on behalf of clients.

Entrepreneurial-minded Realtors could find this line of work both fulfilling and financially rewarding, enhancing their income while utilizing their unique industry insights.

23. Start a balloon decor business ($20K/month)

Starting a balloon decor business could be a fantastic supplementary income stream for you as a Realtor. Given your knack for planning and acute attention to detail, organizing balloon-based arrangements for corporate events, weddings, and parties aligns perfectly with your skill set. This business requires low overhead and can be operated from home, making it a viable entrepreneurial venture without the need for a costly storefront.

As someone who is already familiar with client interactions and marketing, you could easily leverage your existing network to find initial clients. Balloon decor adds a touch of flair to any event, and by offering these services, you could enhance your reputation as a versatile professional in your community.

Moreover, the strategic thinking and planning required to run a successful balloon decor business are skills you already possess. By carefully analyzing each step and challenge beforehand, you could set up a profitable enterprise that complements your real estate career beautifully.

24. Start a musician booking app

As a Realtor, you could leverage your existing network and knack for building connections by starting a musician booking app. This digital platform can serve as a marketplace where musicians and event organizers can connect, eliminating the middleman and reducing administrative overhead.

Entrepreneurial Realtors could find this venture appealing, especially if they have a passion for tech and music. By facilitating easy, efficient, and direct booking processes, you could tap into a thriving market eager for such a solution, allowing you to supplement your income or even create a strong side business.

Imagine fostering direct connections in the music community while offering a valuable service that meets a growing demand. Ready to bridge the gap between artists and their next great gig?

25. Start a thriller book writer

As a Realtor, you could harness your deep knowledge of properties and your knack for storytelling to become a successful thriller book writer. Imagine weaving gripping tales set in the very neighborhoods you know so well, drawing inspiration from the intriguing situations and characters you've encountered in your real estate career.

Your rich background in real estate could lend authenticity and unique angles to your thrillers, making them stand out in a crowded market. Plus, starting this side business requires relatively low overhead, allowing you to supplement your income without significant financial risk.

By marketing your books to your existing client base and local community, you could create a synergistic relationship between your real estate business and your writing venture, enhancing your reputation and increasing your reach.

26. Start a reviews and rating app business ($19K/month)

As a Realtor, you could leverage your knowledge of the real estate market to create a reviews and rating app specifically tailored for housing-related services. Imagine a platform where users can discover the best home inspectors, contractors, and mortgage brokers through authentic, crowd-sourced opinions. This app could serve as a reliable hub for prospective homebuyers and sellers, offering valuable insights based on trustworthy feedback.

By starting this business, you could enhance your reputation as a knowledgeable expert in the field and build a strong community around your app. To succeed, you would need to develop a user-friendly interface, ensure genuine reviews through a robust verification process, and actively drive user engagement. Additionally, forming partnerships with local businesses and maintaining a solid backend for data management are essential steps. This venture not only supplements your income but also opens up new entrepreneurial opportunities in a niche market driven by social proof.

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163 Million Dollar Solopreneur Business Ideas

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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