3 Smoking Accessories Brand Success Stories [2024]
The smoking accessories industry is a billion-dollar market, and it's growing. While the market is primarily dominated by big brands, there are still opportunities for new brands to make their mark.
To succeed in this industry one should make sure that the brand is professional, but also fun and unique. You want your customers to feel like they can relate with you, and that they can trust you. Your target market is people who smoke and enjoy the lifestyle of smoking.
In this list, you'll find real-world smoking accessories brand success stories and very profitable examples of starting a smoking accessories brand that makes money.
1. CaliConnected ($840K/year)
Nassir Silwany, Co-Founder of CaliConnected, came up with the idea for the online headshop marketplace after realizing that the cannabis equipment industry was untapped by large retailers like Amazon. With his background in the retail industry and knowledge of the cannabis industry, Nassir saw an opportunity to create a trustworthy and customer-friendly platform for smokers looking for quality smoking accessories.
How much money it makes: $840K/year
How much did it cost to start: $5K
How many people on the team: 2
California-based online headshop marketplace CaliConnected has grown its inventory to over $40m and generated nearly $2m in lifetime sales while operating without paid search advertising, instead focusing on SEO and affiliate marketing through platforms such as Affiliatly and Moz.
2. Tetra Shop ($240K/year)
Monica Khemsurov, along with two friends, founded Tetra in 2015 when they saw a gap in the market for stylish smoking accessories. As longtime design curators and writers, they wanted to bring design thinking to the industry and be the first to cater to a more mainstream, style-conscious audience. With just a $12,000 initial investment, Tetra is now on track to average nearly $20,000 per month in revenue.
How much money it makes: $240K/year
How many people on the team: 1
This case study showcases how a smoking accessories brand called Tetra created a unique and elevated position in the industry, and has since grown to average nearly $20,000 per month in revenue with no outside investment and just a $12,000 initial founders’ outlay.
3. Parkdale Brass ($120K/year)
Shawn Santiago, the founder of Parkdale Brass, came up with the idea for his business while working as a web developer for a digital agency that created cannabis websites. He noticed that most existing cannabis products had similar designs and were made from materials that often arrived broken. This inspired him to create his own brand, focusing on classic, luxury, and durable designs using brass. Since its launch in 2019, Parkdale Brass has gained recognition from prominent publications like Forbes and Weedmaps and has seen an average of 10k in monthly sales.
How much money it makes: $120K/year
How much did it cost to start: $1K
How many people on the team: 1
Parkdale Brass specializes in mindful cannabis use and their high-end, vintage-inspired brass pipe, The Brockton Mk2, has been featured in Forbes and Weedmaps, with the company now seeing approximately $10k in monthly sales and focusing on expanding their product line and B2B sales.
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