9 Health And Wellness Products Success Stories [2024]
Health and wellness products are more than just a trend—they’re a growing industry catering to an audience eager for better living. This business idea focuses on selling items like supplements, fitness gear, organic skincare, and holistic remedies that promote a healthier lifestyle.
Starting involves sourcing high-quality products, possibly through partnerships with reputable suppliers, and setting up an online store. Marketing efforts should highlight the genuine benefits of your offerings, supported by customer testimonials and expert endorsements.
By entering the health and wellness market, you can tap into a sustained demand for products that help people feel and live better. Though it requires diligent research and a commitment to quality, the opportunity to make a positive impact on your customers' lives is deeply rewarding.
In this list, you'll find real-world health and wellness products success stories and very profitable examples of starting a health and wellness products that makes money.
1. Mattress Depot USA ($24M/year)
growth, it can lead to a quick demise. Therefore, we have always focused on smart and sustainable growth strategies.
One of the most effective tactics that has helped us attract and retain customers is our emphasis on providing exceptional customer service. We believe that the customer experience is crucial, especially in a competitive industry like retail. By hiring knowledgeable and friendly staff, offering personalized sleep consultations, and providing hassle-free returns and exchanges, we have been able to build a loyal customer base.
In terms of marketing, we have utilized a combination of traditional and digital channels. Initially, we relied heavily on classified ads and print media, which helped us reach local customers and create awareness about our low prices. As technology evolved, we adapted our marketing strategies and ventured into online platforms such as Craigslist and eventually launched our own website.
Our website not only serves as an informational resource but also allows customers to conveniently browse and purchase products online. We have integrated e-commerce features and implemented efficient order fulfillment and delivery processes to ensure a seamless shopping experience.
Additionally, we have implemented a referral program to incentivize our satisfied customers to spread the word about our brand. By providing discounts or special offers to customers who refer their friends and family, we have been able to leverage the power of word-of-mouth marketing and generate a steady stream of new customers.
In summary, our focus on exceptional customer service, strategic marketing efforts, and continuous improvement in our online presence have been key factors in attracting and retaining customers for our business.
How much money it makes: $24M/year
How much did it cost to start: $10K
How many people on the team: 70
Learn how Mattress Depot USA went from operating out of a warehouse to becoming a specialty sleep omnichannel retailer with $24M in yearly revenue by offering customers a low-cost, high-quality mattress buying experience.
2. Heights ($12M/year)
Dan, the co-founder of braincare company Heights, came up with the idea for their smart supplement after experiencing his own mental health struggles and finding relief through certain supplements. Through a newsletter that gained traction and the support of a leading neuroscientist, the idea for a unique brain supplement was born. They conducted extensive customer interviews, overcame manufacturing challenges, and utilized content marketing strategies to attract and retain customers. Today, Heights is a successful B Corp with a monthly recurring revenue of $500k and plans to hit $10M ARR by the end of the year.
How much money it makes: $12M/year
How much did it cost to start: $-300K
How many people on the team: 13
Heights, a braincare company, has become the #1 rated supplement in the world on Trustpilot, achieving over $500,000 a month just 2 years from launching with 150,000 email subscribers and a retention rate of 79 out of 84 subscribers; the company has also become one of the world's few B Corps.
3. Quieton ($6M/year)
Janne Kyllönen, the founder of QuietOn, came up with the idea for his business after experiencing the benefits of active noise-canceling headphones at an airport. He realized that there was a need for a smaller and more convenient solution, particularly for people who struggle to sleep in noisy environments. With 80,000 happy customers and over $500k in monthly revenue, QuietOn is on a mission to be the go-to brand for sleep earbuds.
How much money it makes: $6M/year
How much did it cost to start: $500K
How many people on the team: 15
Founded by a former Nokia product manager, QuietOn has grown to become a leading manufacturer of active noise-cancelling earbuds for better sleep, with over 80,000 happy customers worldwide and monthly revenues of over $500k, having launched after a successful Indiegogo campaign that raised $1.3m.
4. The TouchPoint Solution ($3.6M/year)
Vicki Mayo, the founder of TouchPoint Solution, came up with the idea for her business after using a technology to alleviate her daughter's night terrors. Recognizing the potential of this technology to help people de-stress, she launched TouchPoints, which has been used over 3 million times since its inception in 2016. With a successful Kickstarter campaign and retail launch in the works, TouchPoint is on track to continue its impressive growth.
How much money it makes: $3.6M/year
How much did it cost to start: $250K
How many people on the team: 5
This case study article follows Vicki Mayo, who developed a stress-reducing wearable product for her company TouchPoint, which achieved over $2 million in sales in the first couple of years and has been used for stress relief over 3 million times.
5. Fin vs Fin ($480K/year)
Alex Goldberg, the founder of Fin vs Fin, started the business as a "dumb side project" with his ex-boss-turned-side-hustle-partner. They initially focused on comparing fintech startups, but pivoted to reviewing wellness products after noticing the influx of venture capital in the industry. With their first sale earning them a $10 commission, they realized they had a proof of concept and kept growing the business with high-quality content and partnerships. They went from making enough to cover their car payments to reaching $500k in revenue in just two years.
How much money it makes: $480K/year
How much did it cost to start: $0
How many people on the team: 10
Learn how the founder of Fin vs Fin turned a "dumb side project" into a profitable media business generating $70k in profit per month, by committing to creating a "dumb blog" and consistently experimenting with strategies to attract and retain customers.
6. Zenmaster Wellness ($480K/year)
A pay cut at his job, and a friend's success in this niche inspired Matt to start during the pandemic.
How much money it makes: $480K/year
How much did it cost to start: $500
How many people on the team: 0
Matt Oney quit his full-time job to pursue his side hustle full-time: an affiliate marketing-based content site called ZenmasterWellness that generates around 80k monthly visits and average monthly revenue of about $40,000 by leveraging SEO and affiliate partnerships.
7. SGR NUTRACEUTICALS ($156K/year)
After noticing the booming interest in superfoods post-COVID-19, Ramsekar leveraged his MBA background and stumbled upon Spirulina, recognizing its untapped potential in India. In 2022, he founded SGR Nutraceuticals, earning $60K in the first year and aiming for over $300K by 2024 with innovative products like anti-hair fall chocolates.
How much money it makes: $156K/year
How much did it cost to start: $5K
How many people on the team: 0
Case Study about a solo founder in Chennai launching a Spirulina-based business, growing from $60k to over $300k in sales in just two years, catering to health-conscious consumers with a range of products and venturing into the B2C market with white-labeling options for B2B clients.
8. Fredi ($42K/year)
Mitch, who had been taking nootropic supplements to stay sharp and manage stress during his time as an investment banker, realized that few people knew about their benefits. After discussing the idea with his sister Chelsea, they recognized the underserved market of women and decided to launch Fredi, a female-focused productivity brand. They aimed to introduce the benefits of nootropics to women while empowering them through their brand.
How much money it makes: $42K/year
How much did it cost to start: $100K
How many people on the team: 2
Siblings launch female-focused nootropic supplement brand, Fredi, which earned $3.5k in sales in its first month, targeting busy women with natural ingredients and a message of holistic wellness.
9. Stello ($36K/year)
Brandon Nolte, co-founder of Stello, came up with the idea after building a successful CBD business. Seeing the need for a unique product in the CBD space, he decided to create stress diffusing mints. With the help of a product development company and a branding agency, Stello was brought to life. Despite limitations in marketing due to restrictions on platforms like Google and Facebook, Nolte is focused on attracting more customers and improving the product and customer experience.
How much money it makes: $36K/year
How much did it cost to start: $350K
How many people on the team: 0
Brandon Nolte, the co-founder of Stello, a stress diffusing mint company, shares his journey of launching a new company after +8 years and +$10 million in sales in the CBD space, including the challenges and opportunities of product development, branding, and marketing strategies in the CBD industry.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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