Synthflow AI

How Hakob Astabatsyan Built SynthFlow AI to $9.1M

February 14th, 2025

Founded By

Hakob Astabatsyan

Founders

Employees

7 (est.)

Profitable

Yes

Year Started

2023

Customer

B2B

Founded By
Hakob Astabatsyan: Founders
3

Employees
7 (est.): Profitable
Yes

Year Started
2023: Customer
B2B

Who is Hakob Astabatsyan?

Albert and Hakob Astabatsyan, co-founders of Synthflow AI, are siblings from Germany with impressive backgrounds, having previously worked at firms like Rocket Internet SE and The Boston Consulting Group, and together they bring extensive experience in business strategy and development to the startup world.

What problem does Synthflow AI solve?

Synthflow AI makes life easier by turning complex phone interactions into simple voice-assisted routines, saving busy people time and freeing businesses from juggling endless calls.

Homepage

How did Hakob come up with the idea for Synthflow AI?

In the bustling AI landscape, the idea for Synthflow AI emerged when Albert Astabatsyan, a no-code enthusiast, noticed a significant challenge in his daily work life. The available AI solutions were too complex for individuals without extensive coding expertise, which discouraged many potential users. This personal experience of navigating the cumbersome landscape of AI development became a driving force for Albert and his brother Hakob in their pursuit to make AI tools more accessible.

Recognizing the barriers faced by non-developers, the founders were inspired to create a solution that allows users to harness AI functionality without needing to write code. Before committing fully to the project, they explored the demand for easy-to-use AI tools through platforms like the Bubble community. They quickly identified a direct need among business owners for a tool that simplifies AI interactions.

Braving initial resource constraints, they embraced no-code technology to design and test their concept rapidly. The initial feedback was overwhelmingly positive, which encouraged them to refine and scale Synthflow AI's functionalities to cater to various customer needs, such as voice-enabled appointment scheduling and customer support. By leaning into their insights and progressing through rapid iterations, they overcame early setbacks and laid the groundwork for a versatile, user-friendly platform that remains a cornerstone of their business approach.

How did Hakob Astabatsyan build the initial version of Synthflow AI?

Synthflow AI built their initial product leveraging no-code tools, primarily using Bubble, which enabled them to develop rapidly without traditional coding. Albert Astabatsyan, one of the co-founders, constructed the first version of the product in just two weeks, thanks to his expertise with Bubble's platform. This allowed the team to quickly test hypotheses and iterate based on user feedback, which was crucial for early-stage development. The process of building the AI-driven voice assistant was challenging in terms of ensuring the models could evolve quickly and handle significant use case diversity. The fast-paced iteration was essential as the team navigated initial hiccups, like managing speech-to-text accuracy and latency issues, within an evolving tech landscape over a short span of about eight to ten months.

What were the initial startup costs for Synthflow AI?

Funding Rounds: Synthflow AI secured a total of $9.1 million in funding, including a $7.4 million seed round in 2024.

What was the growth strategy for Synthflow AI and how did they scale?

Networking

Synthflow AI leveraged networking early on to find its first users and to understand customer needs. The co-founders actively participated in the no-code and AI community, engaging in forums and online discussions that eventually led to partnerships and early adopters. Their existing connections within the tech community helped them gain insights into the demand for simple AI tools, which informed their development strategy.

Why it worked: Networking allowed Synthflow AI to build relationships with early adopters and industry experts, providing them with feedback and validation. This direct interaction helped them stay updated with the latest developments and trends, and tailor their product to the specific needs of potential users.

Product Hunt Launch

Following the completion of their MVP, Synthflow launched on Product Hunt, which became a significant driver of early traffic and user acquisition. This platform, known for showcasing new products, provided them with visibility among tech-savvy early adopters interested in innovative AI solutions.

Why it worked: Product Hunt is frequented by early adopters and tech enthusiasts who are keen on trying new technologies. Launching here gave Synthflow instant access to a relevant audience that could provide valuable feedback and spread the word, further increasing their user base quickly.

Bubble Community

Synthflow AI tapped into the Bubble community as both a source of feedback and a marketing channel. By contributing a plugin for Bubble users, they integrated themselves into a large base of potential customers looking for no-code solutions.

Why it worked: The Bubble community is composed of individuals specifically interested in no-coding solutions, making them an ideal audience for Synthflow’s product. This integration not only showcased the utility of Synthflow’s platform but also embedded them into an ecosystem that encouraged word-of-mouth growth.

User Feedback and Iteration

Synthflow focused on rapid iterations based on user feedback, allowing them to refine their platform and develop features that catered directly to customer needs. They maintained close communication with their users through platforms like Intercom, which helped guide their product development and address any pain points.

Why it worked: Engaging continuously with users allowed Synthflow to quickly understand what worked and what didn’t, enabling rapid pivoting and feature enhancement. This customer-centric approach ensured that the product remained relevant and increasingly valuable to its users, thereby improving retention and encouraging organic growth.

What's the pricing strategy for Synthflow AI?

Synthflow AI offers a no-code platform with pricing starting at €99/month for basic features, while premium plans offer advanced integrations and API access, providing a scalable solution for small to medium businesses.

Pricing

What were the biggest lessons learned from building Synthflow AI?

Leverage No-Code for Rapid Iteration: Synthflow AI used no-code tools like Bubble to build their MVP quickly, allowing rapid prototyping and iteration based on user feedback. This approach enabled them to launch faster and adapt their product without needing extensive coding expertise.
Adapt and Pivot Based on User Feedback: The team at Synthflow focused on user-driven development, actively incorporating customer feedback into their product evolution. This strategy ensured that their platform remained aligned with user needs, helping them achieve significant traction and growth.
Focus on Accessibility and Simplicity: By using no-code development, Synthflow made advanced AI tools accessible to businesses without technical expertise. This approach not only expanded their market reach but also empowered a broader range of users to adopt and benefit from their technology.
Scale Intelligently with Limited Resources: Building with no-code tools allowed Synthflow to conserve resources while still achieving substantial growth. This strategic use of technology enabled them to outpace competitors in the voice AI space by maximizing efficiency and minimizing development costs.
Embrace Speed in Competitive Markets: Synthflow's focus on quick development cycles allowed them to stay ahead in the fast-paced voice AI industry. By prioritizing speed without sacrificing quality, they effectively navigated the challenges of a competitive market landscape.

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