Tabs Chocolate

Profile: Oliver Brocato Built An $11M Sex Chocolate Brand Before He Was 21

Tabs Chocolate is a pleasure-boosting dark chocolate with high-quality natural ingredients to increase your sex performance.

Founded By

Oliver Brocato

Monthly Revenue

$917K

Starting Costs

$1K

Score

Founders

Employees

0 (est.)

Monthly Traffic

860K

Profitable

Yes

Year Started

2021

Customer

B2C

Revenue Per Visitor

$1.07

Founded By
Oliver Brocato: Monthly Revenue
$917K: Starting Costs
$1K: Score
98

Founders
2: Employees
0 (est.): Monthly Traffic
860K: Profitable
Yes

Year Started
2021: Customer
B2C: Revenue Per Visitor
$1.07

Who is Oliver Brocato?

Oliver Brocato is a serial entrepreneur who founded Tabs Chocolate, a product that leverages short-form social media platforms. Oliver started Tabs Chocolate in his college apartment and built it into an 11 million-dollar brand in just two years with no employees.

How did Oliver come up with the idea for Tabs Chocolate?

While Oliver was learning how to build e-commerce businesses, one day while he saw a girl on Tiktok talking about sex chocolates (8M views and 2M likes), and he was able to see how the product was available in certain local shops but none online. That was his lightbulb moment.

How did Oliver build the initial version of Tabs Chocolate?

Brocato conducted thorough research to find chocolate manufacturers in the United States who could help him design the perfect chocolate.

Using Canva.com, he created a rough draft of the packaging design.

He then hired a professional packaging designer to create 3D prototypes based on his design.

Additionally, Brocato found a different manufacturer who could provide the necessary ingredients to the original chocolate manufacturer to combine them into the final product.

What was the growth strategy for Tabs Chocolate and how did they scale?

Oliver made sure to design the product in a Tiktok-friendly way. This meant it was easy to explain the whole premise of the product with a short video clip.

Undoubtedly, TikTok is the primary acquisition channel for Tabs Chocolate. He also partners with micro-influencers on social media channels to bring traffic to his site.

embed:tiktok

What's the pricing strategy for Tabs Chocolate?

The store's shop section of Tabs Chocolate offers three size variants: 1 box, 2 boxes, and 3 boxes, at $38.99/box, $36.26/box, and $32.36/box.

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