What was the growth strategy for Tabs Chocolate and how did they scale?
Oliver made sure to design the product in a Tiktok-friendly way. This meant it was easy to explain the whole premise of the product with a short video clip.
Undoubtedly, TikTok is the primary acquisition channel for Tabs Chocolate. He also partners with micro-influencers on social media channels to bring traffic to his site.
Tabs Chocolate Growth Channels
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