Pawstruck

How Kyle Goguen Started An Online Pet Supply Business

March 9th, 2019
Kyle Goguen
Founder, Pawstruck
$1.75M
revenue/mo
1
Founders
25
Employees
Pawstruck
from Los Angeles, California, USA
started January 2014
$1,750,000
revenue/mo
1
Founders
25
Employees
market size
$103B
avg revenue (monthly)
$587K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
8 Tips
Discover what tools recommends to grow your business!
Discover what books Kyle recommends to grow your business!
Want more updates on Pawstruck? Check out these stories:

Hello! Who are you and what business did you start?

At 22, I threw away my 2 engineering degrees and started my own e-commerce business. Five years later, and I couldn’t be happier with my decision.

My name is Kyle and I’m the founder and CEO of Pawstruck.com. If you have a moment, I’d like to share with you the story of how and why I created my business.

I’ve been a passionate dog owner my entire life. My first dog, Mali, and I were inseparable growing up, and I now share that same bond with my current dog, Tyson.

When Tyson was a puppy, I visited a local pet store to find him some dog treats. My plan was to find him some tasty rewards to incentivize his progress in his potty training. I needed all the help I could get because my carpet was taking a beating! Tyson didn’t seem too picky when it came to the dog treats, but I took a closer look at the various options.

After making my way down the aisle, I noticed a trend. Everything I picked up was made with artificial ingredients. Words on the ingredient lists seemed like gibberish because of all of the complex scientific jargon...

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