How Kyle Goguen Started An Online Pet Supply Business
Hello! Who are you and what business did you start?
At 22, I threw away my 2 engineering degrees and started my own e-commerce business. Five years later, and I couldn’t be happier with my decision.
My name is Kyle and I’m the founder and CEO of Pawstruck.com. If you have a moment, I’d like to share with you the story of how and why I created my business.
I’ve been a passionate dog owner my entire life. My first dog, Mali, and I were inseparable growing up, and I now share that same bond with my current dog, Tyson.
When Tyson was a puppy, I visited a local pet store to find him some dog treats. My plan was to find him some tasty rewards to incentivize his progress in his potty training. I needed all the help I could get because my carpet was taking a beating! Tyson didn’t seem too picky when it came to the dog treats, but I took a closer look at the various options.
After making my way down the aisle, I noticed a trend. Everything I picked up was made with artificial ingredients. Words on the ingredient lists seemed like gibberish because of all of the complex scientific jargon...
