Iversoft

How Graeme Barlow Scaled a Software Agency to $45M Lifetime Revenue

Founded By

Graeme Barlow

Monthly Revenue

$375K

Employees

50 (est.)

Profitable

Yes

Year Started

2016

Customer

B2B

Founded By
Graeme Barlow: Monthly Revenue
$375K

Employees
50 (est.): Profitable
Yes

Year Started
2016: Customer
B2B

Who is Graeme Barlow?

Graeme Barlow, originally from Toronto, is a serial entrepreneur who started his entrepreneurial journey at age 10 by founding a tech company. He attended university briefly before dropping out to focus on business ventures. Over two decades, Barlow co-founded multiple successful companies in diverse sectors, including digital currency and gaming, and currently leads Iversoft, a software development agency.

What problem does Iversoft solve?

Iversoft makes life easier for businesses by creating custom software that simplifies complex tasks, saving time and reducing frustration.

Iversoft Homepage

How did Graeme come up with the idea for Iversoft?

Graeme Barlow's venture into founding Iversoft began from a mix of firsthand experience and observation in the tech world. Early in his life, Graeme was deeply entrenched in the world of video games and digital interactions. His journey started out of a need to validate his time spent on games, as well as an eagerness to explore the digital currencies associated with them. This sparked his entrepreneurial spirit, leading to the creation of a tech company when he was just 10 years old.

Graeme’s background in gaming tech laid the groundwork for his understanding of digital ecosystems, which he later applied to various startups, including Iversoft. His path was shaped by recognizing untapped opportunities within the tech space and identifying where his interests in gaming and digital solutions intersected with real-world business needs. Even while building Iversoft into a leading software development agency, Graeme's experiences played a vital role in refining his business ideas, focusing on creating seamless and impactful digital solutions.

Before fully committing to Iversoft, Graeme sought validation for his ideas by engaging with potential clients and tech professionals, ensuring there was genuine demand for the solutions he envisioned. A key challenge Graeme faced was transitioning from gaming to broader tech applications, but he overcame this by leaning into his existing networks and continuously learning from each venture. Through these experiences, he realized the importance of adapting his initial idea based on market demands, feedback, and evolving technological trends.

How did Graeme build the initial version of Iversoft?

Iversoft, initially a small team of five or six, was transformed under the leadership of Graeme Barlow. The company began by concentrating on mobile-first technology, developing apps such as the first Solitaire game on iOS and digital tradeshow kiosks for brands like Audi.

Barlow leveraged a skilled team to scale up the operation, focusing on partnerships with organizations to solve complex customer engagement challenges with data-driven strategies and cutting-edge technology.

The development process involved incorporating flexibility to attract top talent, and the first versions of their products were iterative, driven by client needs and market demand. Manufacturing software on this scale wasn't easy, especially with the constant evolution in mobile technology, but Iversoft persisted and grew to accommodate more than 50 employees.

What's the pricing strategy for Iversoft?

Iversoft operates a bespoke pricing model for its software development services, focusing on custom solutions instead of standardized pricing plans, to tailor projects to meet specific client needs.

What were the biggest lessons learned from building Iversoft?

Leverage Remote Work: Iversoft successfully adapted to remote working, enhancing productivity by expanding their talent pool globally and reducing overhead costs. This is a testament to the power of flexibility in workplace policies.
Diversify Client Acquisition: By moving beyond local clients to international contracts, Iversoft tripled its revenue. Exploring diverse markets can open up new revenue streams and provide growth opportunities.
Network Reliably: Graeme Barlow emphasizes the importance of a strong network for problem-solving and growth. Continually building and accessing your network is crucial for insights and support when challenges arise.
Embrace Change: Iversoft’s pivot from hardware to software shows the importance of being adaptable. Being open to change can lead to successful pivots and future-proof business strategies.
Focus on Culture and Talent: Iversoft attributes much of its success to its emphasis on people, culture, and talent. Building a supportive and flexible work environment attracts top talent, providing a competitive edge.

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