60 Marketing Ideas For A Wedding Photography Business (2024)
Wedding Photography Business Marketing Ideas
Wondering how to market your wedding photography business?
Marketing your wedding photography business is certainly not easy, but there are many ways to promote and advertise your wedding photography business.
We put together a list of the best marketing ideas for your wedding photography business, so you can get your small business out there.
Content
Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
YouTube Video Content ➜ |
Medium |
Low |
Brand Exposure |
Promotional videos ➜ |
Medium |
Medium |
Brand Awareness |
Checklist Content ➜ |
Easy |
Free |
Brand Exposure |
Customer Reviews ➜ |
Easy |
Free |
Trust & Credibility |
How-To-Guide Content ➜ |
Easy |
Free |
SEO |
Online Course ➜ |
Medium |
Free |
Trust & Credibility |
Customer Testimonial Videos ➜ |
Easy |
Free |
Trust & Credibility |
Employee Testimonial Video ➜ |
Easy |
Free |
Brand Exposure |
Relationships
Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Brand Authenticity ➜ |
Easy |
Free |
Brand Loyalty |
Handwritten Marketing ➜ |
Easy |
Low |
Brand Loyalty |
Customer Service ➜ |
Medium |
Free |
Brand Loyalty |
CRM System ➜ |
Medium |
Medium |
Trust & Credibility |
Loyalty Points ➜ |
Easy |
Low |
Trust & Credibility |
Customer Of The Month ➜ |
Easy |
Low |
Brand Loyalty |
Sales
Sales refer to all activities and strategies that lead to the selling of products and services.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Direct Sales ➜ |
Medium |
High |
Lead Generation |
Competitor analysis ➜ |
Medium |
Low |
Product Quality |
Cold Calling ➜ |
Easy |
Free |
Lead Generation |
Door to Door Sales ➜ |
Easy |
Free |
Lead Generation |
Mobile Marketing ➜ |
Easy |
Low |
Lead Generation |
Promoted Listings ➜ |
Easy |
Medium |
Lead Generation |
Product Page ➜ |
Easy |
Low |
Lead Generation |
Sell Sheet ➜ |
Easy |
Free |
Lead Generation |
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Email marketing ➜ |
Easy |
Free |
Brand Awareness |
Emailing List ➜ |
Medium |
Free |
Engagement |
Brand Story Email ➜ |
Easy |
Free |
Lead Generation |
Holiday Email Campaign ➜ |
Easy |
Free |
Lead Generation |
Happy Birthday Email ➜ |
Easy |
Low |
Brand Loyalty |
Mobile Email Strategy ➜ |
Easy |
Low |
Lead Generation |
A/B Test Email Campaigns ➜ |
Easy |
Low |
Engagement |
Social Media (Organic)
Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Social Media Advertising ➜ |
Easy |
Medium |
Lead Generation |
LinkedIn Outreach ➜ |
Easy |
Low |
Brand Awareness |
Yelp reviews ➜ |
Easy |
Free |
Trust & Credibility |
Social Media Engagement ➜ |
Easy |
Low |
Engagement |
User Generated Content ➜ |
Easy |
Free |
Engagement |
Engage With Competitors Followers ➜ |
Easy |
Free |
Brand Exposure |
Social Media In Email Footers ➜ |
Easy |
Free |
Engagement |
Word Of Mouth
Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Word of mouth ➜ |
Medium |
Free |
Brand Awareness |
Referral Program ➜ |
Easy |
Low |
Brand Exposure |
Loyalty Partnership Program ➜ |
Easy |
Low |
Trust & Credibility |
Affiliate
Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Pay Per Click Advertising |
Medium |
Low |
Brand Exposure |
SEO
SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
SEO Strategy ➜ |
Medium |
Medium |
SEO |
Buzz
Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Franchising ➜ |
Hard |
High |
Business Expansion |
Product expansion ➜ |
Medium |
Medium |
Brand Exposure |
Offline Campaigning ➜ |
Easy |
High |
Brand Exposure |
Charitable Partnership ➜ |
Easy |
Free |
Brand Exposure |
Social Media - (Paid)
Paid social media marketing refers to any social media effort that is influenced by advertising dollars.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Yelp ads ➜ |
Easy |
Low |
Brand Exposure |
Sponsored Ads ➜ |
Easy |
Low |
Lead Generation |
Explore Ads ➜ |
Easy |
Low |
Brand Awareness |
Print + Traditional
Print marketing includes advertising through magazines, newspapers, and other media publications.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Business cards ➜ |
Easy |
Low |
Brand Awareness |
Offline advertising (flyers, etc) ➜ |
Medium |
High |
Brand Exposure |
Print Media Marketing ➜ |
Medium |
Medium |
Brand Awareness |
Newspaper Ad ➜ |
Medium |
Medium |
Brand Awareness |
Direct Mail Campaign ➜ |
Medium |
Low |
Brand Awareness |
TV Advertising ➜ |
Hard |
High |
Brand Exposure |
Billboard Ad ➜ |
Medium |
High |
Brand Exposure |
Sales Calls ➜ |
Hard |
Free |
Lead Generation |
Direct Mail QR Codes ➜ |
Easy |
Free |
Lead Generation |
Radio Advertising ➜ |
Easy |
High |
Brand Awareness |
Automate
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Task Delegation ➜ |
Easy |
Free |
Product Quality |
Other
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Customer Retention ➜ |
Medium |
Low |
Brand Loyalty |
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.