10 User Feedback App Success Stories [2024]
Imagine having direct insight into customer needs and preferences at your fingertips. That's the power of a user feedback app. This business idea revolves around creating a platform that solicits, organizes, and analyzes customer feedback in real time.
By developing an app that integrates seamlessly with websites, mobile apps, and even email campaigns, you can help businesses gather valuable insights without disrupting the user experience. This tool could provide companies with actionable data to improve their products, services, and overall customer satisfaction.
Setting up this business requires technical know-how—app development, data analysis, and user experience design are key components. But the payoff is huge: tapping into what customers actually want, which translates to better business decisions and a stronger market position. This idea offers the potential for recurring revenue through subscription models, making it a solid option for a sustainable business.
In this list, you'll find real-world user feedback app success stories and very profitable examples of starting a user feedback app that makes money.
1. PlaybookUX ($1.8M/year)
Lindsey Allard, the founder of PlaybookUX, came up with the idea for her business after realizing there weren't many cost-effective all-in-one research tools for startups, SMBs, and freelancers in 2018. She wanted to create a tool that would allow any freelancer with an idea to quickly get feedback from their target customers, and ended up attracting huge brand names like Google. PlaybookUX has achieved profitability within its first year and currently has 1,100 customers, with a revenue of $150k/month as of early 2022.
How much money it makes: $1.8M/year
How much did it cost to start: $100K
How many people on the team: 8
PlaybookUX is a remote research platform that uses qualitative research to test and analyze digital assets with Fortune 500 firms and sole freelancers as customers, having achieved $1.8m in annual revenue with 1,100 customers and 100% YoY growth as a result of bootstrapping their business and keeping user feedback in focus.
2. Customeer ($600K/year)
Founder Juan Ruiz came up with the idea for Customeer after realizing that companies need to compete on customer experience in addition to price and product. With the goal of helping companies drive sales and customer loyalty, Customeer offers a portfolio of best-in-class customer experience applications. The company has seen success, increasing sales for clients by up to 20% and reaching a break-even point.
How much money it makes: $600K/year
How many people on the team: 10
Juan Ruiz, founder of Customeer, shares how he started a customer experience platform that helps clients increase sales up to 20% and drive loyalty to unprecedented levels, reaching a break-even point in the process, while emphasizing the importance of true market fit and customer loyalty.
3. Senja ($360K/year)
Olly was dissatisfied with the existing solutions for collecting and managing testimonials, finding them to be either slow, expensive, or lacking in aesthetic appeal.
He experienced a significant drop in page speed after integrating a competitor’s service into an earlier project to add social proof, which further fueled his discontent.
Motivated by this experience, the founder set out to create a more engaging, efficient, and visually appealing way to handle testimonials, aiming to surpass the current offerings on the market.
How much money it makes: $360K/year
How much did it cost to start: $500
Case study about how founder Olly Meakings built Senja, a testimonial automation tool, from the ground up with a growth strategy that led to 70% of customers coming from Twitter, offering a free tier and two paid subscription options, starting the business in 2022 and currently making an average of $30K/month.
4. Upvoty ($240K/year)
With a background in building online businesses, the founder needed a customer feedback solution for his own business.
The founder did not find any suitable tools for his SaaS platform, so he decided to build Upvoty on the side to “scratch his own itch.”
How much money it makes: $240K/year
How many people on the team: 0
A case study on the founder of Vindy and Upvoty, who used his experience with his first startup to quickly grow his second startup to over 100 customers and $500 MRR, all while financing everything with the profits of his first company.
5. Refiner ($192K/year)
Moritz Dausinger, founder of Refiner, came up with the idea for his user feedback and customer survey tool while working on his previous startup, Docparser. After selling Docparser, Dausinger felt the urge to build something new and decided to create a tool for SaaS companies to survey and profile their users. Refiner officially launched in March 2020 amidst the Covid-19 pandemic and has since seen great traction, increasing its monthly recurring revenue by 30% and reaching its end-of-year goal of $2K MRR.
How much money it makes: $192K/year
How much did it cost to start: $30K
How many people on the team: 2
Refiner, a user feedback and customer survey tool for data-driven SaaS teams, achieved $2K MRR after launching in March 2020 and increasing its monthly recurring revenue by 30% in one month alone, relying on inbound marketing and SEO efforts for growth.
6. Conversion Crimes ($120K/year)
Quinn Zeda, founder and CEO of Conversion Crimes, came up with the idea for her conversion rate optimization software after running her agency, Zeda Labs, for seven years. She realized that usability testing was a crucial aspect of generating results for her clients, but existing testing solutions on the market were not affordable or efficient. Drawing from her experience and market validation, Quinn built the first version of Conversion Crimes using WordPress and launched it in September 2020, generating nearly $10k in revenue in the first month.
How much money it makes: $120K/year
How many people on the team: 4
Conversion Crimes is a software with a service geared towards small businesses and agencies to help them with conversion rate optimization and user experience, which recorded just shy of $10k in its first month after launching in September 2020.
7. iBranch Recruiters ($61.7K/year)
Tshepiso Leinane, the founder of iBranch Recruiters, came up with the idea for his business during his time in school. After participating in a regional ICT fair and winning awards for graphics design and programming, Tshepiso developed a passion for computer applications. Inspired by a call from BlackBerry to develop apps for their community, Tshepiso decided to create a mobile app that would help curb unemployment in Botswana. He conducted research and identified the need for offline capabilities and artificial intelligence to match job-seekers with employers. Tshepiso dropped out of school to pursue his idea, joined the Botswana Innovation Hub, and spent years coding and refining his platform. Through pre-launch events and pilot testing, iBranch Recruiters has gained over 90,000 users, helped 1,600 users get employed, and generated over $15,000 in sales. Despite challenges, Tshepiso's dedication to creating a user-centric app and building a strong product helped him overcome setbacks and achieve success.
How much money it makes: $61.7K/year
How much did it cost to start: $16K
How many people on the team: 5
A 24-year-old entrepreneur from Botswana founded iBranch Recruiters, which has already recorded over 90,000 users and has helped 1,600 users get employed since launching in 2020, using technology and artificial intelligence to connect graduates across Africa to employers globally.
8. Page Flows ($53.8K/year)
Ramy Khuffash, the founder of Page Flows, came up with the idea for his business after launching a successful design inspiration newsletter called UI Movement. Through conversations with subscribers, he realized that there was a demand for more realistic design inspiration, which led him to create Page Flows, a library of videos showcasing popular products in use. The business now generates around $4,500 per month in revenue.
How much money it makes: $53.8K/year
How many people on the team: 0
Page Flows is a library of inspiration videos for digital product designers and makes about $4,500 per month in revenue from a small, one-off price, with slow and steady growth and long-tail keyword SEO as key drivers of success.
9. WebMaxy ($12K/year)
Anand Mahajan, the CEO of a technology development company, noticed a common pain point among entrepreneurs - the lack of affordable visitor tracking and engagement solutions. With a vision to help brands with a robust yet affordable solution, he started WebMaxy in 2022. After conducting thorough research and statistical study, he launched WebMaxy Analyzer, a user behavior analytical tool that offers features like live session recordings, heatmaps, surveys & polls, feedback, and more. Since its launch, WebMaxy has attracted more than 500 clients and gained popularity for its accurate user insights and unparalleled customer support. The future looks promising for WebMaxy as it plans to launch more digital solutions to help businesses drive growth.
How much money it makes: $12K/year
How many people on the team: 0
WebMaxy is an affordable set of tools for businesses, including WebMaxy Analyzer, WebMaxy Survey, and WebMaxy Growth, that help analyze and analyze user behavior, drive growth, and enhance business strategies, with over 500 clients in the industry as of now.
10. Olvy ($1.2K/year)
Nishant and Arnob, friends since school, launched Olvy, a release notes tool that helps users build beautiful release notes pages and gather feedback. After making $2,000 in revenue and receiving positive feedback, they are now focused on improving the product and adding new features based on customer requests.
How much money it makes: $1.2K/year
How much did it cost to start: $500
How many people on the team: 2
Two friends from design and development backgrounds built Olvy, a release notes tool with easy-to-integrate widgets, backed by a strong community of users in just a few months, making about $2,000 from their customers shortly after launching and reaching the top spot on ProductHunt.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
