How Much Does It Cost To Start A Podcast? (In 2024)
Looking to start a podcast?
But curious about:
- how much it costs to start a podcast?
- what are the typical podcast startup costs?
- or the actual cost of starting podcasts?
Well, we have the data to prove it, supported by real podcasts and how much they actually cost to start.
Let's go over it.
What is the average cost of starting a podcast?
Based on our data reported by actual podcast founders, the average cost of starting a podcast is between $100 and $12,000.
Additionally, our data shows that the the median startup costs for a podcast are around $2K.
Remember, though, not all podcasts are the same - and neither are people's budgets. It's important to distinguish between different levels or types of podcasts
Real World Examples: How much does it cost to start a podcast?
We asked real podcast founders and business owners how much it actually cost to get started?
Here is what they said:
John Lee Dumas
Founder of Entrepreneurs on Fire ($202K/month)
"All said and done I had invested just about $10,000 to start Entrepreneurs On Fire."
John Lee Dumas is the founder of Entrepreneurs On Fire, a podcast business that has grown to become a multi-million-dollar enterprise since its inception in 2012.
Kurt Elster
Founder of The Unofficial Shopify Podcast ($9K/month)
"Once I knew that I didn’t have to edit it myself, I bought a $30 Samson Go Mic, bought a domain name, hosted it on Simplecast, and got to work recording our first ever podcast episode."
Kurt Elster is the founder of The Unofficial Shopify Podcast, a podcasting business that has gained 750,000 downloads, 200 episodes, and four sponsors.
Darren Reighard
Founder of Cars of Carlisle ($419/month)
"In two years, I went from a dozen downloads and investing five figures of my own savings to now an annual revenue that is increasing, while downloads are exceeding 12,000."
Darren Reighard is the founder of Cars of Carlisle, a podcast network that indulges his passion for high-end vehicles and reaches a global audience.
Noah Labhart
Founder of Code Story ($5K/month)
"The MVP took just 2 weeks to build and cost only $400. I registered the domain and it cost $12.99. It really didn't cost much."
Noah Labhart is the founder of Code Story, a podcast business that interviews tech visionaries and startup founders, uncovering the gritty details in building digital products.
Nick Loper
Founder of Side Hustle Nation ($35K/month)
"With a *$50** mic in the corner of the living room, I started interviewing other side hustlers and entrepreneurs about how they got their ideas and grew their businesses."*
[FOUNDER NAME] is the founder of [XYZ company], a [TYPE OF BUSINESS OR STARTUP] that [INSERT IMPRESSIVE STAT LIKE REVENUE].
Bobby Hoyt
Founder of Millennial Money Man ($150K/month)
"As far as the funding - we did everything out of our own pockets for the launch. Mike and I started an LLC a few weeks before the course went live, and we also paid a copywriter to help us create the sales page and the initial launch emails. There were a few other small services we had to pay for like Teachable and Zapier, but overall our costs were less than $5,000 for the entire project from creation to launch."
Bobby Hoyt is the founder of Laptop Empires, an online business focused on helping people start and grow their own online ventures.
Ashley Bray
Founder of Get Out Alive Podcast ($400/month)
"We purchased two Samson 2QU USB microphones that had a boom arm, shock mount, and pop filter for $99.99 on Amazon. We already had laptops, so the microphones were our biggest initial investment."
Ashley Bray is the founder of the Get Out Alive Podcast, a true crime wildlife podcast that details animal attacks and offers advice on coexisting with wild animals.
Ellen Yin
Founder of Ellen Yin Media LLC ($80K/month)
"In the 3 years since I started my business, I’ve profitably bootstrapped our growth from an initial $300 client project into 7 figures in lifetime revenue (and on track to hit one million dollars in annual revenue in 2021); a milestone of only 2% of female founders achieve, and one that feels especially momentous to me as a first-generation Asian American."
Ellen Yin is the founder of Ellen Yin Media, a digital marketing and education business that started in 2018 and offers courses and services to help coaches and service providers achieve financial success.
Dave Chesson
Founder of Kindlepreneur ($120K/month)
"Needless to say, I lost a lot of money over these mistakes."
Dave Chesson is the founder of Kindlepreneur, a website devoted to helping authors self-publish and market their books.
Cinquanta Cox-Smith
Founder of Cinquanta Cox-Smith ($10K/month)
"I started almost all of my businesses with less than $100. I started my Print On Demand business with $0."
Cinquanta Cox-Smith is the founder of Coins and Connections, a Print On Demand business known for its catchy and conversation-starting apparel.
Enjoyed reading these real world examples?
Our platform is full of case studies of successful podcasts that you can learn from.
Starting a podcast - what you should know:
Starting a podcast involves various costs that can vary significantly based on your choices.
Equipment Costs
The most significant initial expense will be your equipment. If you're on a tight budget, you can start with basic gear, like a USB microphone which can cost anywhere from $50 to $150. If you're aiming for higher quality, an XLR microphone paired with an audio interface can set you back around $200 to $500. Don't forget the accessories like pop filters, mic stands, and headphones, which can add an additional $50 to $100 to your budget.
Hosting and Software
You'll need to host your podcast episodes online, which typically costs between $10 to $20 per month for a good hosting service like Libsyn or Podbean. Editing software is another consideration; while free options like Audacity are available, more advanced tools like Adobe Audition are around $20 per month.
Professional Services
If you decide to outsource tasks like editing, transcription, or marketing, be prepared for additional costs. Podcast editing services can range from $30 to $100 per episode depending on the length and complexity. Professional transcription services are usually charged by the minute and can cost about $1 to $2 per minute of audio.
Marketing and Promotion
Marketing your podcast can also add to the costs. Social media promotions, paid ads, or employing a marketing specialist aren't free. Budgeting around $50 to $200 per month for marketing can help you build a solid listener base.
By understanding these factors, you can make better decisions that align with your budget and needs.
Potential Costs of Starting a Podcast
Starting a podcast involves a variety of costs, ranging from equipment purchases to hosting fees. Below is a detailed breakdown of potential costs:
Item | Description | Cost Range |
---|---|---|
Microphone | High-quality microphones for clear audio recording | $50 - $400 |
Pop Filter | Reduces noise from plosive sounds | $10 - $30 |
Shock Mount | Stabilizes the microphone to reduce vibration noise | $20 - $75 |
Boom Arm | Adjustable stand for microphone placement | $20 - $100 |
Headphones | Used for monitoring audio during recording | $50 - $200 |
Audio Interface | Converts analog sound to digital | $100 - $500 |
Digital Recorder | Portable recording device | $100 - $700 |
Software | Audio editing and recording software | $0 - $600/year |
- Audacity | Free, open-source audio software | Free |
- Adobe Audition | Professional audio workstation | $20.99/month |
Hosting Fees | Monthly fees to host and distribute episodes | $10 - $50/month |
Website | Domain name and website hosting | $12 - $25/month |
Music and SFX Licensing | Rights to use music and sound effects legally | $10 - $100 per track |
Marketing and Promotion | Costs for online ads, social media promotion, etc. | $50 - $500/month |
Graphic Design | Logo and podcast cover art design | $50 - $300 |
Intro/Outro Production | Professional voiceovers and music mixing | $100 - $500 |
Remote Recording Software | Tools for recording remote interviews | $20 - $50/month |
- Zencastr | Quality remote recording tool | $20/month |
- SquadCast | Reliable remote recording solution | $20/month |
Transcriptions | Service for converting audio episodes to text | $1 - $2/minute |
Labor Costs | Payment for editors, producers, or other staff | $15 - $150/hour |
Miscellaneous | Additional unforeseen expenses (travel, props, etc.) | Variable |
These costs can vary widely depending on the quality of equipment chosen and the professional services required, so it's essential to budget accordingly for your specific needs and goals.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.