Pet Accessories Business

4 Pet Accessories Business Success Stories [2024]

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Updated: October 6th, 2024

With the increasing number of pet owners globally, the pet accessories market is booming. Pet accessories include items that promote the health and wellness of pets and improve pet handling. Examples of pet accessories include pet treats, toys, collars and tags, leashes, pet beds, food and water bowls, poo bags, clothing, costumes, etc.

To start a pet accessories business, market research and focus on the highly demanded pet products.

In this list, you'll find real-world pet accessories business success stories and very profitable examples of starting a pet accessories business that makes money.

1. Tuft & Paw ($15.6M/year)

Jackson Cunningham, the founder of tuft + paw, came up with the idea for his business when he rescued a cat and realized there were no high-quality cat products available. He started by importing beautiful cat furniture and eventually launched a successful Kickstarter campaign for a modern litter box, raising over $150k. Today, tuft + paw is thriving, with monthly sales exceeding $300k and $2M in funding from investors like Alexis Ohanian.

How much money it makes: $15.6M/year
How much did it cost to start: $1K
How many people on the team: 14

This Designer Cat Furniture Brand Does Over $300K/Month In Sales

Tuft + Paw, a modern cat brand founded by Jackson Cunningham, started as an importer of exquisite cat furniture and, after raising $150k from Kickstarter, graduated to manufacturing products, seeing sales grow to over $300k per month and now raising $2m from famed investors including Alexis Ohanian.

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2. Music For Pets ($1M/year)

"In 2011, Amman Ahmed decided to invest what was left of his student loan in a company called Roundwaves, to make soothing audio to help busy people unwind.

He found composer Ricardo Henriquez online, and they started working together on a series of relaxing audio tracks.

However, both quickly noticed that not only were humans pleasantly zoning out to the backing tracks, but pets were responding as well.

Henriquez is based in Central America’s smallest country, El Salvador, a country known in part for infamous gangs such as MS-13.

His dog Zuki suffered from anxiety whenever the noises of gun violence filled his neighborhood, so he came up with the idea of composing specifically to relax his dog. "

How much money it makes: $1M/year
How much did it cost to start: $1K

How This Guy Built A $1M Business Helping Your Pet Relax

Discover how Amman Ahmed turned a $50 investment into a $9.6 million/year business by creating soothing audio tracks for pets on YouTube, Spotify, and more, with only $5,000 spent on marketing over the years.

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3. DOGPAK ($48K/year)

Devin Kelly, founder of DOGPAK, came up with the idea for his business after testing numerous outdoor K9 gear during his adventures with his dog, Thunder. Frustrated with the ill-fitting, bulky, and low-quality gear available, Devin used his knowledge as a rigger for skydiving and rock climbing to design a fresh take on dog backpacks using high-quality, lightweight materials. After conducting customer interviews and collecting around 500 email addresses, the idea for an ultralight, waterproof, and better-fitting dog backpack was validated.

How much money it makes: $48K/year
How much did it cost to start: $20K
How many people on the team: 1

How I Built A K9 Outdoor Gear And Content Company After Travelling The World With My Pup

DOGPAK founder Devin Kelly shares his journey of creating high-quality outdoor K9 gear, including the process of building the tech pack, finding and vetting a competent factory, and selecting ideal materials, with a successful Indiegogo crowdfunding campaign and professional packaging design.

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4. Dog With Blog ($4.8K/year)

Abhishek Joshi founded Dog with Blog in 2010 with the goal of making a difference in the lives of stray and abandoned dogs in India. Using content marketing and social media, Joshi has driven over 900 adoptions and built a community of 116k fans. The blog features articles on pet care, adoptions, and dogs in pop culture, and has partnered with brands such as National Geographic.

How much money it makes: $4.8K/year
How much did it cost to start: $2K
How many people on the team: 2

How I Started A Blog To Promote Pet Adoptions In India

Dog with Blog, a content-driven pet adoption network in India led by founder Abhishek Joshi, has successfully driven 900+ dog adoptions using social media and content marketing, and has an active community of 116k fans across its social handles.

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