Music For Pets

How This Guy Built A $1M Business Helping Your Pet Relax

Monthly Revenue

$83.3K

Starting Costs

$1K

Score

95 🔥

Founders

Monthly Traffic

800,000

Profitable

Yes

Year Started

2017

Customer

B2C

Revenue Per Visitor

$0.10

Founders

Monthly Traffic

800,000

Profitable

Yes

Year Started

2017

Customer

B2C

Revenue Per Visitor

$0.10

Who is Amman Ahmed?

Amman Ahmed is the co-founder of Music For Pets, described as Netflix for pets or Petflix.

Amman grew up in the Armley area of Leeds, where he went to school.

He studied Information Systems Engineering at the University of Manchester before embarking on entrepreneurship, launching RoundWave, a side hustle that became the inspiration for Music for Pets.

What problem does Music For Pets solve?

Pet owners care a great deal about their furry friends and want them to be happy.

How did Amman come up with the idea for Music For Pets?

"In 2011, Amman Ahmed decided to invest what was left of his student loan in a company called Roundwaves, to make soothing audio to help busy people unwind.

He found composer Ricardo Henriquez online, and they started working together on a series of relaxing audio tracks.

However, both quickly noticed that not only were humans pleasantly zoning out to the backing tracks, but pets were responding as well.

Henriquez is based in Central America’s smallest country, El Salvador, a country known in part for infamous gangs such as MS-13.

His dog Zuki suffered from anxiety whenever the noises of gun violence filled his neighborhood, so he came up with the idea of composing specifically to relax his dog. "

How did Amman build the initial version of Music For Pets?

When Amman Ahmed had the idea of starting a YouTube channel for pets, he searched online for producers to create content.

He met Ricardo Henriquez, who charged him $50 for his first composition and became a co-founder.

After some trial and error, the two devised a formula for music and images that pet owners said helped their pets relax.

put up their content on YouTube and Spotify.

What was the growth strategy for Music For Pets and how did they scale?

Running a skeleton operation with few overheads, Ahmed said he focused on listener satisfaction to retain and grow his user base.

He'd call pet owners who enjoyed his channels to get more specific feedback about what they liked.

Ahmed said he has spent only $5,000 on marketing over the years, preferring word of mouth and search engine optimization. That means the revenue generated from the channels far exceeded the costs.

They were early to join YouTube’s monetization program. Instead of sticking just to the video platform, they jumped on Spotify, iTunes, and 20+ platforms as soon as possible.

What's the pricing strategy for Music For Pets?

The business is supported by ads, B2B partnerships, and subscriptions, which are available from $4.99/month or $41.99/year

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